Marketing Day: December 6, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Launches Its Answer To Facebook Groups: Google+ Communities An answer to LikedIn or Facebook Groups, Google today launched Google+ Communities. It also released some new “momentum” numbers. Communities has yet […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Launches Its Answer To Facebook Groups: Google+ Communities
An answer to LikedIn or Facebook Groups, Google today launched Google+ Communities. It also released some new “momentum” numbers. Communities has yet to roll out to most people. It will be an additional icon on the left column of Google+, presumably leading to a directory of existing Communities to join. Users will also be able to […]
- Report: Plaintiff Willing To Settle Mexican Lawsuit Against Yahoo
The plaintiff that recently won a $2.7 billion judgment against Yahoo in a Mexican lawsuit is willing to settle the case for less money. Carlos Bazan-Canabal tells Reuters that Ideas Interactivas and its holding company, Worldwide Directories, are willing to listen if Yahoo wants to settle the case. “If we can reach a settlement with […]
- Taking Advantage Of Facebook Placements
Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can also be hard to keep up with all the changes! One of the most major announcements in recent months is the introduction of placement targeting. Previously, marketplace ads were only shown in the right rail. […]
- Google+ Hits 135 Million “In Stream” Users: The Growth Chart & Behind The Numbers
According to new Google figures, Google+ now has 135 million active users, with 235 million active users when counting Google properties with Google+ features, and 500 million with Google+ enabled accounts. Below, a chart of the growth and more about each type of figure. Google’s Growing “Network Thingy” If three sets of figures for a […]
- Want My App? Then Scan It. Using QR Codes To Market Your App
A few years ago, we were highlighting the use of the internet for the promotion of businesses and telling you how great it was to have your business on the web for all the world to see. Now that focus has shifted to the mobile world. Due to the increase of mobile smartphones and tablets, […]
- Live Blog: Twitter’s Del Harvey At SMX Social Media Marketing
Day one of our SMX Social Media Marketing conference is wrapping up here in Las Vegas, and we’re concluding things via a keynote conversation with Twitter’s Director of Trust & Safety, Del Harvey (@delbius). Marketing Land’s Editor-in-Chief Danny Sullivan will be leading the conversation, and we’ll be reporting as it goes with our live blog […]
- Forget “Subscribe,” Facebook Is Soon To Be About The ‘Follow”
It appears that Facebook will be conforming with social naming norm. The Verge is reporting that all of the “subscribe” actions are going to be converted to “follow” actions. This will not change the “friend” functionality, rather is simply a name change for the subscribe feature. The name change appears to be a play to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones
- How To Take Control Over PLAs & Product Search
- 5 SEO Audit Considerations For Publishers & News Sites
- The Mysterious Relationship Between Bing Business Portal And Nokia Prime Place
- Google Updates OneBox Results Design To Match Mobile Interface
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- 10 Best Or Worst Ways To Visualise Web Analytics Data, online-behavior.com
- Analytics reporting with Google Apps Script at the UK Cabinet Office, Google Analytics Blog
- Getting Started With Real-Time Analytics, thefuturebuzz.com
- Why I love using the Google Analytics API, econsultancy.com
Blogs & Blogging
- 2 Numbers Every Blogger Should Track for Fame and Profit, pushingsocial.com
- WordPress 3.4 sees over 28 million downloads in its life cycle, wpcandy.com
Business Issues
- Facebook hires first head of travel, Lee McCabe, skift.com
- Facebook in Talks to Buy Microsoft’s Atlas Ad Platform, All Things D
- LinkedIn Gone Wild: 20 Percent Time to Tinker Spreads Beyond Google, Wired
Content Marketing
- 5 Important Lessons from Content Marketing Royalty, blog.kissmetrics.com
- Repurpose Content to Reach a Wider Audience, www.97thfloor.com
Display & Contextual Advertising
- Ad Buyers Get Down to Brass Tacks on Mobile, eMarketer
Domaining
- One Way I Evaluate a Domain Name to Buy, www.elliotsblog.com
Email Marketing
- Death, Taxes & Spam Complaints, blog.returnpath.com
Social Media
- What Brands Want From Pinterest, www.digiday.com
- Why Popularity on Social Media Doesn’t Equal Success, flybluekite.com
- As of February, you’ll have two fewer characters to tweet with when you share a link on Twitter, thenextweb.com
- Facebook Redirecting Pages It Thinks are Duplicates, www.buzzmaven.com
- Research shows that Pinterest is big, it’s bad, and it’s for real, www.businessesgrow.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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