Marketing Day: December 5, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• How to Market to the ‘Invisible’ 70% – SMN Webcast next Tuesday

  Recent research indicates that more than 70% of B2B buyers make purchase decisions before engaging with sales or visiting the seller’s website. How do you market to this ‘invisible’ 70%? Search Marketing Now, our sister site, will host a webcast next Tuesday, December 6, at 1 PM EST — “Marketing Along the Buyer’s Journey,” featuring […]

• Infographic: Holiday Shopping In A Mobile & Tablet World

  Have you thought about mobile and tablet users for this holiday shopping season? If not, think again. While most web site visits still take place from desktops, mobile and tablet use is rising. The behavior and conversion of tablet users is closer to desktop users. Mobile users, however, seem to have different needs. The folks […]

• Official: Facebook Grabs Gowalla, Will Deploy Personnel To Timeline

  CNN Monday reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60 cities globally. It was well-loved by a core of devotees but lost momentum and mindshare to larger rival Foursquare. Gowalla had two million registered users vs. Foursquare’s 10 million. Gowalla shifted models a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Adds Graphical Math Calculator To Search Results
• Keys To Engagement, User Generated Content & SEO
• Tips For Optimizing Content In Mobile Commerce SEO
• How To Use Pinterest For Local SEO
• Remarketing Strategies For The Holiday Season
• SMX West Super Early Bird Rates Expire Next Week – Register Now, Save Up to $400
• Infographic: Daily Deals Bring New Customers, Repeat Business Harder
• Bing Becomes Hub Of Microsoft’s New Xbox Experience
• The Right Stuff: Heavy Duty Real-Time Airline Flight Tracking Tools

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing Metrics: A Primer, www.practicalecommerce.com

Analytics

• Navigating YouTube Analytics: A Case Study in Music (Part I), www.seomoz.org

Applications & Portals

• Browser Wars: How Chrome Overtook Firefox for the First Time, searchenginewatch.com

Blogs & Blogging

• The Business of running a Popular Travel Blog, everything-everywhere.com
• 5 Reasons Your Business Should Be Blogging, www.socialmediaexaminer.com
• 9 Habits of Extraordinary Blogs, pushingsocial.com
• Learn From Social Network Giants When Starting Your Blog, bestbloggingtipsonline.com
• Outreach Tips and Tricks to Increase Efficiency & Effectiveness, www.seerinteractive.com

Business Issues

• Apple may build data center near Facebook, Google operations in Oregon, AppleInsider
• Facebook to hire thousands of employees over next year, The Economic Times
• Gowalla is Going to Facebook, blog.gowalla.com
• Here’s Gowalla CEO’s Non-Denial Denial Email About Facebook Purchase, AllThingsD
• Mozilla Says Google Relationship in "Active Negotiations", allthingsd.com

Copywriting, Design & Usability

• 5 Product Meltdowns and How To Avoid Them, www.zurb.com
• Infographic: Content Marketing to Replace Traditional Advertising?, Content Strategy Hub
• 2012 Content Marketing Benchmarks, Budgets, and Trends, www.marketingprofs.com
• How to Jump on the Content Marketing Bandwagon [Infographic], www.mpdailyfix.com
• Minimalist Web Design: How Minimal is Too Minimal?, sixrevisions.com

Display & Contextual Advertising

• Learning from Wikipedia’s Public banner campaign stats, www.shoemoney.com
• Shazam for TV launches first campaign for a movie, www.lostremote.com

Domaining

• Senate Calls Hearing on ICANN’s Controversial Top-Level Domain Expansion Plan, Ad Age

Mobile Marketing

• Marketers add location-based strategies to digital arsenal, www.dmnews.com
• iOS 5 Disables Cookies & Breaks Loads of Sites, BlogStorm
• Mobile Moms Want Utility from Marketers, www.emarketer.com
• Q&A: Ryan Thomas on Comet’s mobile commerce strategy, econsultancy.com
• Sneaky Mobile Ads Invade Android Phones, www.pcworld.com
• Top 3 tips for advertising in mobile search, www.holisticsearch.co.uk

Other Items

• If Everyone Else is Such an Idiot, How Come You’re Not Rich?, www.theatlantic.com
• Quadrennial events to help ad market grow in 2012 despite economic troubles, zenithoptimedia.blogspot.com
• The Long Tail Internet Myth: We are Spending MORE Time on Top 10 Sites than Ever, blog.compete.com

Reputation Management

• An Imagined Conversation with Google about Reviews, 29Prime & Sock Puppets, blumenthals.com

Search Marketing

• The Dec 1st 2011 Google Algorithm Update Demystified, www.stepforth.com
• Top 5 Worst Practices in Paid Search, www.clickz.com
• 10 SEO Trends You Can’t Ignore If You Want High Rankings, www.quicksprout.com
• SEO for Ecommerce, www.stateofsearch.com

Social Media

• Grandmother Tips on Social Media, www.behance.net
• Social Media and Word of Mouth Marketing May Not Be the Same But…, socialmediatoday.com
• 4 Strategies For Engaging Facebook Fans No Matter How Unsexy Your Brand Is, blog.kissmetrics.com
• Edit The Headlines On Links You Share To Facebook, www.allfacebook.com
• 3 key differences between Google+ and Facebook/Twitter, www.searchenginepeople.com
• Datamining Twitter, www.mondaynote.com
• Facebook Events Just Got A Lot More Group-Like…And Confusing, Read/Write Web
• Facebook on Decline? Some Users Bored, New Competition, techland.time.com
• Facebook’s Google+ Hangouts Killer Is Coming Soon To Your iPhone, www.businessinsider.com
• Facebook’s Zuckerberg answers the big question "Is Google+ a threat?", thenextweb.com
• How to Use Instagram to Tell and Sell Your Marketing Story, www.ducttapemarketing.com
• Klout: 2.5 Million Profiles Deleted? Or 5,000? Or What?, Social Media Today
• What Social Marketers Can Learn from Ford, Cisco, and HBO: Interview with C.C. Chapman, socialmediatoday.com