Marketing Day: December 3, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders
  The latest data from ecommerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in ecommerce history. Online sales rose 18 percent compared to Cyber Monday 2012. Mobile again showed its ascendency, with one in three purchases completed via phones and tablets on Monday. Both tablets and phones took order share away […]
• Keeping The Holiday Drill In Check: How To Plan Rather Than React
  It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers. This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this […]
• Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing
  I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips any marketing professional could appreciate. So for this article, let’s take a step back and focus on strategies for creating a […]
• Goodbye Memes, Hello Quality Articles & News: What Facebook’s News Feed Changes Mean For Admins
  Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles. While the related articles piece and comment highlighting may have garnered the most attention in the update, they weren’t the most important change. The biggest element of the announcement for marketers is […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Shopping Outpaces Amazon Same-Seller Sales On Cyber Monday, Black Friday
• New Google Trends Topic Reports Designed To Deliver More Accurate Results
• New Google Maps Adds More Search Results To Info Window
• SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
• Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends
• WSJ Report: Apple Buys Topsy, A Leading Twitter Search & Analytics Company

Online Marketing News From Around The Web:

Analytics

• Google Analytics Dashboards for Quick Insights, Google Analytics Blog

Blogs & Blogging

• Tumblr brings ‘sponsored’ trending blogs to its mobile apps, The Verge

Business Issues

• Firehose Provider DataSift Raises $42M Led By Insight Venture Partners For Global and Non-Social Ambitions, TechCrunch

Content Marketing

• Being a viral genius is going viral, Washington Post
• Beyond the Blog: Offsite Content Marketing Channels That Perform, www.verticalmeasures.com
• Content Marketing for Nonprofits: Data, Insights, and Examples, Content Marketing Institute
• I Used These 3 Content Marketing Buzzwords Interchangeably. Until I Realized They Meant Different Things., Contently
• Why Everyone Will Totally Read This Column, Wall Street Journal

Copywriting, Design & Usability

• 5 Crucial Tips for a Better About Page, menwithpens.ca
• Designing A Child-Friendly Website: A True Challenge, usabilitygeek.com
• Efficiently Simplifying Navigation, Part 1: Information Architecture, Smashing Magazine
• Visual Storytelling: Designing for the Web in a Nonlinear Format, speckyboy.com

Display & Contextual Advertising

• Facebook FBX: How to Target Key Email Recipients, www.jonloomer.com
• Updates to the currency feature in performance reports, Inside AdSense

Domaining

• Godaddy/Afternic Sales Top $1.33 Million in Holiday Week, The Domains
• Sedo Transactions Total $1.2 Million Led By Bitok.com, The Domains

E-Commerce

• Even if the Feds Let Them Fly, Amazon’s Delivery Drones Are Still Nonsense, Wired

Email Marketing

• Email Marketing Lessons From Classic Holiday Movies, www.aweber.com
• How to Nail an Email Campaign in Five Easy Steps, FeedBlitz

General Internet Marketing

• Who wins the marketing war between email versus social media? [INFOGRAPHIC], Tnooz

Internet Marketing Industry

• 14 Conversion Experts You Should Be Following, Crazy Egg

Mobile/Local Marketing

• Infographic: Mobile Helps Drive Online Sales Records for Thanksgiving and Black Friday, Yahoo Advertising Blog

Reputation Management

• Unleash your Google reputation management super powers!, www.trackur.com

Social Media

• 5 Perfectly Crafted Facebook Status Updates for the Holiday Season (Part 2), www.amyporterfield.com
• How To Prepare For The Holiday Surge On Twitter [REPORT], Media Bistro
• Is Pinterest a powerful SM tool for your business?, blog.triangledirectmedia.com
• Not Engaging In Social? Fine. But Own Your Brand, Set Expectation, thefuturebuzz.com
• This is Exactly Why Brands Hate Social Media, Mack Collier
• What’s One Way To Drive Pageviews through Facebook? Try 13, blog.shareaholic.com

Video

• 10 Tips on How to Use Google Plus Hangouts, www.jeffbullas.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.