MarTech » Marketing management » Marketing Day: December 27, 2013

Marketing Day: December 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even […]

Barry Schwartz on December 27, 2013 at 3:04 pm | Reading time: 4 minutes

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence
Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it’s impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go […]
2013 In Analytics & Marketing: Our 10 Most Popular Columns
From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering […]
Ten Bold Predictions For Affiliate Marketing in 2014
When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking ecommerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. […]
Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices
Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the […]