Marketing Day: December 27, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence
Look around you almost anywhere — on public transit, in a restaurant, at a sporting event, and even in the car — and it’s impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go […]
- 2013 In Analytics & Marketing: Our 10 Most Popular Columns
From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering […]
- Ten Bold Predictions For Affiliate Marketing in 2014
When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking ecommerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. […]
- Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices
Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How To Understand And Optimize AdWords Search Partners Data
- Search In Pics: SEO Ranking Cake, Google Christmas Carols & Glass Holiday Card
- Link Building 2013: Looking Back At This Year’s Top Link Week Columns
Online Marketing News From Around The Web:
Affiliate Marketing
- A quarter of online retailers haven’t considered affiliate marketing, with 20% admitting to not knowing what it is, The Drum
- Dynamic Duos: The Power of Affiliate Marketing, Entrepreneur.com
- New affiliate business claims affiliate marketing can provide longer term goodwill gain than daily deals, international.to
Analytics
- 2013 Web Analytics Year in Review, Search Engine Watch
- Analytics Eats the World in 2014, Wired
- Big Data and security analytics collide, SC Magazine
Blogs & Blogging
- Blogging, Tweeting, and Instagramming in the Image of God, Christianity Today
- The death of the blog : Long live the law blog, kevin.lexblog.com
Business Issues
Content Marketing
- The Content Marketing Forecast: 10 Predictions for 2014, mashable.com
- Today’s Content Marketing Tactic: Create Persuasive Copy That Drives Conversion, Search Engine Journal
- What Content Marketing Needs to Rule in the Post-Advertising Age, Business 2 Community
Display & Contextual Advertising
Domaining
- .Buzz and .Ruhr new gTLDs to Launch in January,2014, Domain Name News
- 2013 Highest Reported .COM Domain Name Sales, Domain Name News
- Buying New Domain: How Long Do Old Google Penalties Last?, Search Engine Roundtable
Ecommerce
- China begins ecommerce legislation, Globaltimes.cn
- Mobile Offline Retail And Ecommerce, Business Insider
- Why Online Stores switched ecommerce platforms, Internet Retailer
Email Marketing
- Gmail: Did It Help Or Hurt Email Marketers In 2013?, Business 2 Community
- New Year is the Time to Give Abandoned Cart Emails a Makeover, ClickZ
- The 5 Easiest Ways to Bring Your Email Design into 2014, Business 2 Community
General Internet Marketing
Internet Marketing Industry
Mobile/Local Marketing
- CTIA website shows mobile app data usage, PC World
Social Media
- An Introduction To Facebook Advertising, koozai.com
- Sharks Now Tweet When Approaching the Beach, Adweek
- The Less Is More Approach To Social Media Marketing, Forbes
Video
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