Marketing Day: December 21, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yahoo Expands Facebook Integration To 26 More Sites

  Based on the success of its initial integration with Facebook’s Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo’s announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as U.S.-based properties like Yahoo Games, Yahoo Movies, Yahoo TV […]

• Tried And True, But Not Tired: Email Marketing Now

  In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just because something is tried-and-true doesn’t mean there’s not change afoot. Yes, some things stay the same. A Pew Internet survey earlier this year found email continues to be one of the most popular […]

• Facebook Ads Will Soon Show Directly In Users’ News Feeds

  Facebook ads are expanding again. Early next year, Facebook will begin testing sponsored stories directly within users’ streams. These ads will operate much like the traditional Facebook Sponsored Stories, connected users much like, comment or take action on a post for it to display as an ad. This is the very ad type that brought about the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Adds Christmas & Hanukkah Decorations To Search Results
• Fixing The Agency Disconnect Between Search & Display Buyers
• Acquisio Acquires ClickEquations & Partners With Channel Intelligence
• Preparing For A New Era Of B2B SEO
• The Infinite Funnel Of Search To Sale
• US Gov’t Takes Baidu Off The “Notorious Markets” Black List
• Dear Congress: It’s Not OK Not To Know How Search Engines Work, Either

Online Marketing News From Around The Web:

Affiliate Marketing

• 10 Reasons why you should go to Affiliate Summit West 2012, Search Engine Journal
• Affiliate Directories to Recruit Affiliates, www.extramoneyanswer.com
• Pinnacle Awards Finalists at Affiliate Summit West 2012, blog.affiliatetip.com
• The fastest way to make money online, no scam or money needed, www.shoemoney.com

Analytics

• Advanced Segments for Holiday campaigns, Google Analytics Blog

Applications & Portals

• Yahoo!’s Holiday Gift to You – New Features and Content for Livestand, ymobileblog.com
• Yelping in the Ultimate Driving Machine, officialblog.yelp.com

Blogs & Blogging

• 13 Vital Blogging Tasks for When You Can’t Be Bothered Writing, www.blogtyrant.com
• 70+ Resources on How to Start a WordPress Blog, kikolani.com
• How I Got The Attention of One of the Top SEO Bloggers With Diet Coke, www.seomoz.org
• How Posting Every Day Increased My Pageviews By 36% And Why I Don’t Want To Do It Again, live-your-love.com

Business Issues

• Facebook and the Irish Data Protection Commission, www.facebook.com
• Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement, techcrunch.com

Content Marketing

• Content Formats Can’t Jump The Shark, thefuturebuzz.com
• How to Create Content that Ignites Reader Conversation, www.contentmarketinginstitute.com
• Using Your Front line Employees to Fuel Your Content Marketing, www.stayonsearch.com

Conversion Optimization

• Does Price Influence Cart Abandonment? You Better Believe It, www.getelastic.com
• Part 2: Critical Research that Can Boost Your Conversion Rate Optimization Results, conversionroom.blogspot.com
• Website user research and testing on the cheap, googlewebmastercentral.blogspot.com

Copywriting, Design & Usability

• Final Designs are Always the Simplest and Most Practical, uxmovement.com
• Usability Testing Includes Users as Stakeholders, uxmag.com

Display & Contextual Advertising

• Facebook to Eclipse $5 Billion in Ad Sales in 2012, ClickZ
• Targeting Competitor Fans via Facebook Advertising – Legitimate Practice or Risky Business?, www.hmtweb.com

General Internet Marketing

• 11 things Santa won’t bring you this year, econsultancy.com
• 2012 and the trends every marketer should be aware of, www.stateofsearch.com
• 5 Marketing Lessons You Can Learn from a Weird “Real World” Business, www.copyblogger.com
• How to Find the Marketing Rules that Work for Your Business, socialmediatoday.com

Internet Marketing Industry

• Profiled – Social Media Portal interview with David Wallace at Infographic Journal, www.socialmediaportal.com
• Super-Charge Your Marketing Career, www.marketingprofessor.com

Mobile Marketing

• Andy Rubin announces: 700,000 Android devices activated every day, 9to5google.com
• When Consumers Click on Mobile Ads, Yahoo Advertising Blog

Other Items

• On your mark, get set, GOMC!, Official Google Blog

Reputation Management

• FedEx Delivery Driver Debacle Ends With a Whispered Apology, Marketing Pilgrim
• FedEx Driver Trashes Computer Monitor & Reputation: How Should FedEx Respond?, Marketing Pilgrim

Search Marketing

• 15 Sites That Help You Use Your Twitter Profile for Link Building, seogadget.co.uk
• 5 Great Keyword Research Tools That Are Cheaper than Ramen Noodles, www.blueglass.com
• How Google AdWords is Becoming More Social, www.jeffbullas.com

Social Media

• 30 Working Calls to Action for Your Social Media Site, www.dreamgrow.com
• 36 Social Media Sharing Resources for Business People, www.seoptimise.com
• 4 Nearly Guaranteed 2012 Social Media Predictions, socialmediatoday.com
• Connecting & Leapin’ With Influencer Overlords, outspokenmedia.com
• Digg Makes Sharing Its Links to Facebook Automatic, Mashable
• Facebook Adds Subscribe, Smart Friend Lists To Mobile, www.allfacebook.com
• Go Beyond Follower Count: Now You Can Sort Twitter Users By Country, Tweet Count, Klout And More, www.mediabistro.com
• Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages, searchenginewatch.com
• How to increase Facebook company page engagement, www.smartinsights.com
• How To Manage A Google+ Page As A Team, Read/Write Web
• More B2B Marketers Embrace Social Media Efforts, www.emarketer.com
• Only It In It for The Perks! Should We Take Klout Scores Seriously?, Social Media Today
• Personal Journalist Accounts Preferred on Twitter, thenextweb.com
• Predictions 2012: Does Google Plus get big?, www.itworldcanada.com
• Study: Twitter’s Early Growth Relied On Geographic Proximity, Read/Write Web
• The Traffic Social Seeding ‘Can’ Send, www.brentcsutoras.com