Marketing Day: December 20, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Vine Username Reservations Open For Verified Twitter Accounts (And Me?) Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Vine Username Reservations Open For Verified Twitter Accounts (And Me?)
Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL. I say “needed” because there’s currently no way to see all of an account’s Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there’s […]
- Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform
In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of enterprise-scale cloud-based B2C marketing software. Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and Lenovo are among the company’s enterprise clients according to the […]
- Airbnb Offers A Bird’s Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actual Homes
Airbnb’s “Home to You” campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana’s Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its […]
- Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More
Another calendar year is almost in the books, and here on Marketing Land it’s been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We’re thankful to all of our readers for making 2013 such a big year. Before we […]
- All I Want For Christmas…Is Bing Ads?
As of November, Google garners just under 67% of the market for search. One would expect the distribution of budgets within a PPC portfolio would be in line with market share. The reality is quite the contrary: more often than not, AdWords represents closer to 85-90% of the budget and gets 95% of the internal […]
- Twitter Alerts Gains New Features, Rolls Out To Additional Countries
Twitter’s Alert feature is becoming much more robust. Launched back in September, the goal of Twitter Alerts is to provide pertinent information in times of crisis. Users can subscribe to alerts from a specific handle, and alerts will be sent directly to their phone. Today both iOS and Android apps now give users the option […]
- New “Content Grouping” In Google Analytics Lets You Group And Compare Content And Product Type Performance
Today, Google announced the launch of a new feature called Content Grouping to help users analyze performance of product and content categories. If you’ve been using Advanced Segments to aggregate products or types of content, Google says Content Grouping will be an easier and more helpful way to look at aggregated aggregated data. A couple […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images
- Crossword Inventor Arthur Wynne Behind Google Logo Marking 100th Anniversary Of The Crossword Puzzle
- Search In Pics: Penguin & Panda Keycaps, Google Barge, Google Glass On Snowman
- Google Still Working On Promoting Subject-Specific Authorities In Search Results
- EU: Google Antitrust Concessions “Unacceptable” As Second Study Condemns “Rival Links”
- Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More
- “We Want, But We Won’t” — Don’t Be Your Web Marketing’s Worst Enemy
- The Intersection Of SEO & Web Design
- Google Again Updates iOS App With Improved Maps Integration
Online Marketing News From Around The Web:
Affiliate Marketing
- Performance Marketing Set to Move Further up the Value Chain in 2014, performancein.com
Analytics
- Cross Domain Tracking For Multiple Sites In Google Analytics, Koozai
- Quick Tips for Assigning Values to Google Analytics Goals, www.seerinteractive.com
- Why You Have To Get Used To Universal Analytics, PPC Hero
Blogs & Blogging
- Is Blogging Really a Necessary Marketing Tool?, Social Media Today
Business Issues
- News Corp Acquires Social News Agency Storyful, newscorp.com
- The Day Google Had to ‘Start Over’ on Android, www.theatlantic.com
Content Marketing
Conversion Optimization
- Empower lead generation with 4 landing page testing tips, www.revenews.com
Copywriting, Design & Usability
- The Top UX Predictions for 2014, uxmag.com
- Your Simple 5-Point Checklist For Better Converting Copy, Crazy Egg
Display & Contextual Advertising
- IZEA State of Sponsored Social Report Reveals Tweets Gaining Popularity as Social Sponsorship Cuts Into Display Advertising Budget for Many Brand Marketers, corp.izea.com
- Ads in Social Media: Do they get Enough Bang for their Buck?, www.socialmediaexplorer.com
- So long 2013 – looking back at this year’s highlights, Inside AdSense
- U.S. Native Social Ad Revenues Surge to $2.4 Billion in 2013, Up 77 Percent Since 2012, www.biakelsey.com
- Yahoo merges premium inventory and programmatic buying, and we all win, 3Q Digital
Ecommerce
- Online Holiday Sales Climb, Get Mobile Boost, eMarketer
Email Marketing
- Free Shipping Day Email Marketing Trends, Exact Target
- Lost in Translation? Common Misinterpretations of Email Marketing Best Practices, blog.returnpath.com
- Update: How Will Gmail Cached Images and Auto Display Affect Open Rates?, blogs.constantcontact.com
General Internet Marketing
- Where Digital Marketing Must Go in 2014, www.portent.com
Mobile/Local Marketing
Other Items
- Fraudulent Web Traffic Tips the Scale in the United States, news.solvemedia.com
Social Media
- 2013: A Year Worth Sharing [Infographic], www.addthis.com
- Commerce Comes to Instagram, Digiday
- Did Facebook Up Size For Images In Page Posts?, All Facebook
- Facebook Engagement, How to Get Seen in the Facebook News Feed, Social Media Examiner
- How much clout does Klout really have? Students, experts evaluate pros and cons, www.usatodayeducate.com
- Is Facebook Still Testing ‘Get Important News,’ ‘Games You May Like’ Modules In Sidebar?, All Facebook
- Should You Jump the Facebook Ship & Head Over to Google+?, www.pammarketingnut.com
- What Nonprofits Need to Know About the New Facebook "Donate Now" Button, blogs.constantcontact.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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