Marketing Day: December 2, 2011
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Survey: More People Enjoy Getting Direct Mail From Brands Than Email Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Survey: More People Enjoy Getting Direct Mail From Brands Than Email
Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers’ attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The Formula […]
- Internet As Cure For Boredom: Survey Finds More Than Half Go Online For Fun & To Kill Time
If you still think people are task-oriented when they’re spending time on the Internet, you’re behind the times. Increasingly, adults, especially young adults, report that they get online for no reason at all, instead looking for entertainment and diversion, according to the latest report from the Pew Research Center’s Internet and American Life Project. Internet […]
- Google Gets US Justice Department Approval To Buy Admeld
Google has gotten Department of Justice (DOJ) approval to move forward with its planned acquisition of Admeld, the sell-side optimization firm that helps publishers maximize revenues from their display advertising inventory. Though Google hasn’t disclosed how much the deal was worth, various news outlets valued it at $400MM when it was first announced in June. […]
- Android Very Close To 50 Percent Smartphone Penetration
It’s getting awfully close to 50 percent. Google’s Android OS now represents 46.3 percent of the US smartphone market according to the most recent data from comScore. Apple’s iPhone is now 28 percent of the market. However the iPhone 4S is selling extremely well and may boost Apple’s numbers in future releases. In August Android […]
- Holiday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber Monday
It was nothing new, Bing said, about dropping sites for being too “thin” on content. But it was new to many Black Friday and Cyber Monday deal sites that found themselves banned just before those busy shopping days. Since we first reported on the sites going missing at our sister-site Search Engine Land, several merchants have […]
- YouTube Launches New Look With Deeper Google+ & Facebook Integration
In a new redesign launched last night, YouTube made large changes to the layout and overall look while adding advanced social integration to the site. Some of the biggest functionality changes include deeper social integration with Google+ and Facebook, new themes, better channel recommendations and an increased prominence of YouTube channels in general. Here’s the statement from YouTube on the new look: […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Movember SEO Moustache Competition Raises $17,000 For Cancer Research
- Search In Pics: The Google Potion, Front Row Blogging & Movember
- Google Braces For Early 2012 (400-Page) EU Antitrust Report
- Search Campaign Optimization Through Touchpoint Analysis
- Why Siri Can’t Find Abortion Clinics & How It’s Not An Apple Conspiracy
- Yahoo Deletes 75,000 Associated Content Articles, Moves Rest To New Yahoo Voices Site
- 2011 Yahoo! In Review: Top US Searches In 30 Categories
- Google Makes Flight Search Results Better Looking, More Useful
Online Marketing News From Around The Web:
Analytics
- Automatic Cross Domain, Download, and Outbound Link Tracking, www.lunametrics.com
- Bounce!: Why visitors leaving your site isn’t always a bad thing, www.webpagefx.com
Applications & Portals
- Mozilla’s Catch-Up Strategy for Mobile, www.businessweek.com
Blogs & Blogging
- Is Blogging a Waste of Content?, Social Media Today
- The Emergence and Explosion of Blogs, Blogging and Bloggers!, smallbiztrends.com
- Google AdSense & Blogger: An introduction, buzz.blogger.com
- Social Media Marketing and Blogging, www.jeffbullas.com
- Why Negativity Can Be Good for Your Business Blog, www.entrepreneur.com
Business Issues
- Facebook Appoints A New Head Of Mobile Developer Relations, paidContent.org
- Facebook to Open Engineering Office in New York City in 2012, www.facebook.com
- Take a walk on the sell-side, Official Google Blog
- Zynga Ups the Ante on IPO to Raise as Much as $1.15 Billion, AllThingsD
Conversion Optimization
- 7 Superb Suggestions to Boost Conversion Rates on your Landing Page, www.red-wasp.co.uk
- 5 reasons why having the lowest price can hurt you!, adamriemer.me
- Guest comment: Do more with less – how to increase revenue with fewer visitors, www.internetretailing.net
- The CEO’s Accountability for Conversion Rates, www.bryaneisenberg.com
Copywriting, Design & Usability
- 9 Tips on Working with Designers, Search Engine People
- Content Strategy Within The Design Process, uxdesign.smashingmagazine.com
- High5 for HTML5, blog.bigmouthmedia.com
Email Marketing
- Email Research: The 5 best email variables to test, sherpablog.marketingsherpa.com
- One in five retail marketing e-mails is opened on a mobile device, Knotice finds, www.internetretailer.com
- Share of Emails Opened on Mobiles Jumps in H1 ‘11, www.marketingcharts.com
- Six approaches for future-proof email marketing, www.email-marketing-reports.com
Internet Marketing Industry
- Search Engine Roundtable’s 8th Year Anniversary, www.seroundtable.com
Mobile Marketing
- Maybe All Those Mobile Sales This Weekend Weren’t Such a Good Thing, www.marketingvox.com
- Phone Tracking Software Draws Denials, Admissions From Some Phone Companies, www.cnbc.com
- Taking Mobile Marketing to the MAX, www.yadvertisingblog.com
- 100,000 regular mobile shoppers is fabulous for home and décor merchant, www.internetretailer.com
- A Third of Mobile Ads Used to Sustain In-Market Presence, ClickZ
- comScore Reports October 2011 U.S. Mobile Subscriber Market Share, comScore
- Mobile Commerce Moves Up To Marketing Mega-Trend, www.mobilegroove.com
- Serious New Android Privacy Leak Demonstrated, PC Magazine
Social Media
- Metrics for Social Media ROI, Social Media Today
- Social Commerce: Retailers big and small should sell in-store goods to Facebook Fans, www.diymarketers.com
- 5 National Brands Using Facebook Right, sproutsocial.com
- Buffer Button Makes Tweets of Your Links 3X More Clickable, Read/Write Web
- Enterprise Social Media Strategy – Including RSS/XML Feeds in Blogs, www.hugoguzman.com
- Exclusive: Facebook Marketing Results From 6 Major Brands, www.clickz.com
- How to Use Social Media For Better Customer Acquisition, mashable.com
- Lovin’ That Story That You Tell So Well – Your Social Footprint, level343.com
- Nonprofits and Social Media: Make Your Annual Campaign Appealing, windmillnetworking.com
- Old media executives too busy, private for Twitter, Reuters
- Social Trust Factor: 10 Tips to Establish Credibility, socialmediatoday.com
- What does Klout Measure?, corp.klout.com
- Who Are the Top 10 Influencers in Social Media?, Forbes
- Why Following Is Irrelevant, www.punkviewsonsocialmedia.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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