MarTech » Marketing management » Marketing Day: December 2, 2011

Marketing Day: December 2, 2011

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Survey: More People Enjoy Getting Direct Mail From Brands Than Email Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail […]

Matt McGee on December 2, 2011 at 4:27 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Survey: More People Enjoy Getting Direct Mail From Brands Than Email
Marketers, don’t put all your eggs in the email marketing basket just yet. A new survey shows that direct mail is still a worthy competitor for customers’ attention, with more than half of respondents saying they enjoy getting postal mail from brands about new products. The data come from a new Epsilon study, The Formula […]
Internet As Cure For Boredom: Survey Finds More Than Half Go Online For Fun & To Kill Time
If you still think people are task-oriented when they’re spending time on the Internet, you’re behind the times. Increasingly, adults, especially young adults, report that they get online for no reason at all, instead looking for entertainment and diversion, according to the latest report from the Pew Research Center’s Internet and American Life Project. Internet […]
Google Gets US Justice Department Approval To Buy Admeld
Google has gotten Department of Justice (DOJ) approval to move forward with its planned acquisition of Admeld, the sell-side optimization firm that helps publishers maximize revenues from their display advertising inventory. Though Google hasn’t disclosed how much the deal was worth, various news outlets valued it at $400MM when it was first announced in June. […]
Android Very Close To 50 Percent Smartphone Penetration
It’s getting awfully close to 50 percent. Google’s Android OS now represents 46.3 percent of the US smartphone market according to the most recent data from comScore. Apple’s iPhone is now 28 percent of the market. However the iPhone 4S is selling extremely well and may boost Apple’s numbers in future releases. In August Android […]
Holiday Deals Sites Confirm: Bing Dropped Them Just Before Black Friday & Cyber Monday
It was nothing new, Bing said, about dropping sites for being too “thin” on content. But it was new to many Black Friday and Cyber Monday deal sites that found themselves banned just before those busy shopping days. Since we first reported on the sites going missing at our sister-site Search Engine Land, several merchants have […]
YouTube Launches New Look With Deeper Google+ & Facebook Integration
In a new redesign launched last night, YouTube made large changes to the layout and overall look while adding advanced social integration to the site. Some of the biggest functionality changes include deeper social integration with Google+ and Facebook, new themes, better channel recommendations and an increased prominence of YouTube channels in general. Here’s the statement from YouTube on the new look: […]