Marketing Day: December 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google Glass’s XE12 Software Update Adds iOS Support, YouTube, Hangouts & More
  Google Glass Explorers have waited an extra week or so for the December software update, but XE12 is now rolling out and delivers a big list of upgrades. Perhaps the biggest one is official support for iOS devices via a new MyGlass control app. According to the XE12 release notes, MyGlass for iOS “has almost […]
• Rosy Outlook For Digital Publishers: Q3 Ad Revenues Climb 18 Percent In The UK
  Spurred in part by the rise of digital video advertising, online publishers are seeing the highest rates of growth since early 2010 in the UK. Digital advertising revenues rose 18 percent year-over-year in the third quarter of 2013. That’s according to a new report from consulting firm Deloitte and the UK’s Association of Online Publishers […]
• Apple’s “Misunderstood” Holiday Video Ad Offers Fresh Look At How Teens Are Using Their iPhones
  While Buick’s recent campaign is urging people to stop looking at their phones, Apple’s new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy. Posted yesterday, Apple’s holiday TV Ad “Misunderstood” is set to a slightly melancholy version of “Have Yourself […]
• 100+ Ad Agencies To Follow On Twitter
  Wondering what advertising agencies you should be following on Twitter? We just saved you a few hours of work, with our new Marketing Land list of major ad agencies on Twitter. Following Agencies Want to follow individual agencies? See the member list here, then click “Follow” for the ones you want to follow (sorry, Twitter doesn’t […]
• Apple: Games, Social And Video Dominate Top Apps Lists
  Like everyone else Apple has released its year-end top lists. Below are the top iOS apps, including top free and top paid apps for both the iPhone and iPad. The lists are a mix of “incumbents” and “insurgents.” Pandora remains in the top 10 (12 on the iPad list) and YouTube was number two on […]
• Influencer Marketing: How Google Will Change The Game
  I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, […]
• Earning Your Right to Invest More in Content
  It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers, was founded. In its latest surveys, CMI found that 90% of B2C marketers use content marketing, and 93% of B2B marketers engage in content marketing techniques. […]
• Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed
  Next time you check your News Feed you may notice some additional movement thanks to a new ad format. As speculated, Facebook has officially announced the ad test that allows advertisers to purchase clips that will auto-play (without sound) directly in your feed. If you like what you see, you’ll have the option to click […]
• Twitter Rumor Roundup: 3 Active Tests & Enhancements Currently In The Works
  Much like rival Facebook, Twitter has been overly active since their November IPO. Over the past week many rumors, tests and trials have been uncovered so we’ve compiled a roundup of the top confirmed Twitter tests, reports and rumors over the past few days. Rumor: Edit Feature For Tweets In The Works Ever wish you […]
• WSJ: Facebook Launching Video Ads This Week
  NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it’s only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed. Facebook appears set to end 2013 with one of the […]
• Help A Cause While Surfing Your Feed: Nonprofits Get New ‘Donate Now’ Facebook Buttons
  Facebook has launched a new feature that allows nonprofits to instantly collect donations directly on Facebook. Nineteen nonprofit partners will help to launch the Donate product with the full list on the official Facebook blog post.   The functionality will show a “Donate Now” button on the top of Facebook Pages and next to the […]
• Apple Building Mobile Exchange, Shifting Focus To Radio
  According to an article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of Apple’s Eddy Cue who is now in charge of software, including Maps and Siri. Apple’s is reportedly concentrating on iTunes Radio advertising. AdWeek says that “In a staff meeting before the holidays, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Retailers Spending Record Levels On Paid Search In 2013 Holiday Season
• Bing Dresses Up For Christmas
• Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013
• “Let’s Go Caroling” Google Easter Egg Gives Mobile Users Their Very Own Christmas Carol Karaoke Machine
• 5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers
• Breaking The Mobile Speed Barrier For SEO Gold

Online Marketing News From Around The Web:

Analytics

• Google Tag Manager: Coding & Naming Conventions, Online Behavior
• How to Report Google Analytics Advanced Segments, raventools.com
• Things to consider when choosing a Tag Management System, Web Analytics World

Blogs & Blogging

• Long Form Content vs Series of Blog Posts, ProBlogger
• Speed Up WordPress By Using the WordPress.com CDN for Javascript Files, www.wptavern.com

Business Issues

• Google, Facebook Push to Control Web’s Pipes, Wall Street Journal
• Google’s 2013: The evolution of Android, Chromebooks, Google+, YouTube, Google Glass and more, The Next Web
• MICROSOFT: We Won’t Have A New CEO Until 2014, Business Insider
• Yahoo Acquires PeerCDN As It Builds Out Its Content Strategy, TechCrunch

Content Marketing

• 16 Free Tools That Make Content Creation Way Easier, blog.hubspot.com
• 17 Surprising Facts About B2B Content Marketing, www.wordstream.com
• Curating Content Or Creating It: Which Drives More B2B Conversions?, Content Marketing Institute
• Stop Carly Rae Content Marketing!, www.blindfiveyearold.com

Conversion Optimization

• 3 Landing Page Mistakes Guaranteed to Kill Your Conversion Rate, www.seocopywriting.com

Copywriting, Design & Usability

• I Hated This Headline … So Why Did it Work?, Copyblogger

Display & Contextual Advertising

• Google AdSense A/B Testing Feature Buggy?, Search Engine Roundtable

Domaining

• Donuts explains its premium pricing strategy, DomainIncite
• Godaddy/Afternic Sales Total $1,838.00 Led By Humble.com For $50K, The Domains
• Is there such a thing as a brandable generic TLD?, Domain Name Wire

Ecommerce

• 20 beautiful examples of persuasive ecommerce design, eConsultancy
• 8 Ways to Refine eCommerce Site Search and Navigation for Quick Product Finds, visualwebsiteoptimizer.com
• Apparel Shoppers Grab Their Tablets, eMarketer
• Is Amazon jumping into in-store mobile payments?, Internet Retailer

Email Marketing

• How Gmail’s Image-Handling Changes Will Affect Email Marketers, Silverpop
• Mobile Email and Market Share Trends and Stats for 2014, Exact Target
• New Gmail security feature may leave users more vulnerable, expert suggests, www.scmagazine.com
• Use images to create scan-worthy emails (they’re gonna do it anyway), myemma.com

General Internet Marketing

• Redefining “Advertising”: How 2013 Transformed Digital Marketing, Inside AdWords
• The Argument for Disproportionate Holiday Advertising & Where You Should Increase Your Ad Spending, KISS Metrics

Internet Marketing Industry

• Digital Marketing Executive Chris Bird Joins Vertical Measures as President, www.verticalmeasures.com
• Kenshoo Named Sole Leader in Bid Management Software Evaluation by Independent Research Firm, PR Newswire

Mobile/Local Marketing

• 5 Mobile Ad Tools for Very Small Businesses, streetfightmag.com

Reputation Management

• How to clean up your Google reputation, Trackur

Social Media

• 26 Ways to Make Pinterest Work for Your Business, Social Media Examiner
• Why adding a feature to edit tweets after the fact might not be such a good thing, GigaOM
• Why All Businesses Must Use Twitter For Monitoring [INFOGRAPHIC], Media Bistro

Video

• comScore Releases November 2013 U.S. Online Video Rankings, comScore
• The 15 best branded Vines of 2013, eConsultancy
• The Emotions That Trigger Video Sharing, Contently