Marketing Day: December 15, 2011
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Microsoft Launches So.cl – A Social Experience For Students Today Microsoft has announced So.cl (pronounced Social,) an “experimental research project” geared towards students. This project is currently active for a group […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Microsoft Launches So.cl – A Social Experience For Students
Today Microsoft has announced So.cl (pronounced Social,) an “experimental research project” geared towards students. This project is currently active for a group of selected schools, users outside of these schools join a waiting list. The active schools are University of Washington, Syracuse University, and New York University. So.cl offers a few different benefits for students […]
- Assessing The Opportunity In Mobile Marketing
Mobile Internet usage is growing rapidly. How can we take advantage of this trend and make what we call Pocket Marketing even more interesting and easier to measure? Why do we call it Pocket Marketing? Well, because advertisers nowadays have the opportunity to reach their future clients literally through their pockets. We all carry our […]
- Facebook Timeline Officially Released To The Public
Today, Facebook is launching its new “Timeline” functionality out across the globe. Announced at f8, Timeline allows users to display information in a much more visual format, one that reads like a newspaper. The top banner on Timeline is expandable, providing a very visual queue for users: Before you sign-up for Timeline, there are a few items […]
- UK On Cookie Compliance: Website Owners “Must Try Harder”
This week, the UK’s Information Commissioner’s Office (ICO), published the Guidance on the rules on use of cookies and similar technologies (link to pdf). The ICO is the UK’s authority “set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.” According to the document: The […]
- Review: Real Life With The Galaxy Nexus Android 4.0 Smartphone
The third generation of Google’s “pure” Nexus-series phone goes on sale tomorrow, the Galaxy Nexus. Sporting the latest version of Android, is this the phone you’ve been waiting for? As always, maybe. There are nice things, there are bad things. Here’s my past month living with the phone. First Impressions I’ve had a Galaxy Nexus […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Googlebot Identifies Smartphone Content With New User-Agent
- Google Authorship Rich Snippets – Is Google Promoting Authors Or Google+?
- Search Engine Land’s SMX West Super Early Bird Rates Expire Saturday – Register Now & Save!
- Google Adds Author Stats To Webmaster Tools
- Google Zeitgeist 2011: Rebecca Black, Lego Alien & Steve Jobs
- Google’s Holiday Gift To Webmasters: No Panda Updates Till Next Year
Online Marketing News From Around The Web:
Affiliate Marketing
- Introducing the Google Affiliate Network API, googleaffiliatenetwork-blog.blogspot.com
Analytics
- Greater insights from the Site Speed report – Technical section, Google Analytics Blog
- Ultimate Guide to Google’s Multi-Channel Funnels, PPC Hero
Blogs & Blogging
- Dear Blogger, www.webinknow.com
- The most reliable (and unreliable) blogging services of 2011, royal.pingdom.com
- The One Simple Thing You Can Do to Increase Email Subscribers to Your Blog, www.mackcollier.com
- Why “Know, Like and Trust” Could be Killing Your Blog, remarkablogger.com
- WordPress Version Upgrade – How to Save Yourself From Pulling Your Hair Out!, www.attractionmarketingonline.com
Business Issues
- Facebook’s 2011 Ad Sales Took No Pity on Portals, ClickZ
- Facebook’s Revenue Numbers Just Leaked, And The Numbers Look Underwhelming, www.businessinsider.com
- Facebook, Greenpeace in truce over data centers, hosted.ap.org
- Source Reveals Facebook Is Swimming In Cash, gawker.com
- Content Marketing: Videos attract 300% more traffic and nurture leads, www.marketingsherpa.com
- Video for PR: 5 Tips For Better Reach & Engagement, Online Marketing Blog
Conversion Optimization
- How to Design a Home Page That Converts, conversionxl.com
Copywriting, Design & Usability
- Is your SEO copy crap? 8 ways to tell, www.seocopywriting.com
- Sex, Lies, and the Art of Commanding Attention, www.copyblogger.com
Display & Contextual Advertising
- Interclick + Yahoo! = Major Benefits for Advertisers and Publishers, www.yadvertisingblog.com
- Report: High Click-Through Rates For Facebook Ads Between Christmas, New Year’s Eve, www.allfacebook.com
- 3 Remarketing Email Campaigns to Grow Repeat Customers, www.practicalecommerce.com
- Build Curiosity to Raise Your Email Click Rates, www.marketingwords.com
General Internet Marketing
- Epic: The Noob’s Complete Guide to Online Marketing [Infographic], socialtimes.com
- Top 10 Most Significant Search & Social Marketing Stories of 2011, searchenginewatch.com
Internet Marketing Industry
- Digital Media Spending Thrives in Western Europe, www.emarketer.com
- ILM West: Google Exec Jeff Aguero Discusses Local Efforts, blog.kelseygroup.com
- Questions on Yelp Deals? We Have Answers., Yelp Official Blog
- Report: The Rise of Smartphones, Apps and the Mobile Web, blog.nielsen.com
- Survey Finds App Usage Is Poor Among People Who Download Incentivized Apps, blog.pontiflex.com
Other Items
- How and Why I Still Use Delicious, www.ducttapemarketing.com
- Over 10% of UK Population Has Never Used Internet, www.clickz.com
Reputation Management
- How To Avoid Negative Reviews And Bad Publicity For Your Online Store, mywifequitherjob.com
- Google’s Autocomplete On-Deck and What It Means for Online Reputation Management (ORM), www.searchenginejournal.com
- 20 ways to get reviews (and links) from the media, econsultancy.com
- 5 Questions You Need To Answer About Your PPC Account Using MCF, www.ppchero.com
- The Tyranny of Free, righteousmarketing.com
- 5 Noteworthy Examples of Corporate Social Media Policies, blog.hubspot.com
- Step Outside Your Social Media Echo Chamber, Social Media Today
- Twitter Ads for Good, advertising.twitter.com
- 3 Tools to Store and Search Your Social Media Activity, www.socialmediaexaminer.com
- 5 Tips for Getting Free Media Exposure for Your Blog, www.problogger.net
- A CEO’s Guide To Social Media In 2012, www.fastcompany.com
- A Web Marketer’s Guide to Reddit, distilled
- Are B2B Marketers Not Using Twitter Correctly?, Social Media Today
- Get Your Facebook Fans Talking, www.boom-online.co.uk
- How To Cope With The End Of Facebook Discussions, www.openforum.com
- Is Google’s Big Bet on Google+ Too Risky?, www.pcworld.com
- Polls in Groups: The Easiest Way to Join the Professional Conversation, blog.linkedin.com
- Stumble Upon overtakes MySpace in social rankings, weblogs.hitwise.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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