MarTech » Marketing management » Marketing Day: December 14, 2012

Marketing Day: December 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Android & iOS Apps Get Communities Support, Other Features Google is updating both the Android and iOS versions of its Google+ app with a host of new — but mostly […]

Matt McGee on December 14, 2012 at 4:01 pm | Reading time: 4 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Google+ Android & iOS Apps Get Communities Support, Other Features
Google is updating both the Android and iOS versions of its Google+ app with a host of new — but mostly minor, frankly — features. The biggest addition to me, an iOS user, is the addition of support for Google+ Communities — the feature that rolled out about a week ago for desktop Google+ users. […]
Marketing Biz: Yahoo Organic Search Ads, Sinistar & Lots Of Smartphone Screencaps
This week in marketing was rife with smartphone-related features from Twitter filters to Google Maps on the iPhone to Google’s new confirmed clicks feature to defeat fat finger ad clicks. But to me it was Yahoo’s new cost-per-lead format in organic search results and Delivery Agent’s $5 million round of funding from Samsung Ventures that […]
Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform Wanderful Media released findings from a shopping survey of just over 1,000 US adults yesterday. The findings both confirm what we already know about changing consumer behavior and provide more color. Reflecting the […]
The Top Apple iOS Apps Of 2012
Apple has released their top apps of 2012 for the App Store in iTunes, you can access the list in iTunes by clicking here. The top free apps for 2012 in the App Store are: (1) YouTube (2) Instagram (3) Draw Something Free (4) Flashlight (5) Facebook (6) Pandora Radio (7) Temple Run (8) Pinterest […]
Study: Affluent Consumers More Likely to Use Digital Coupons Than Lower Income Groups
Digital coupon marketing provider RevTrax has released study findings that include several months of digital coupon activation and in-store redemption data across the US. The company identifies the leading locations and demographic trends tied to digital coupon activity. The data in the study were collected in Q2 2012 and based on millions of online to […]