Marketing Day: December 12, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Digitally Rewind 2012 With Facebook’s “Year In Review” Facebook’s new “Year In Reivew” feature now lets users summarize their 2012 in a nicely designed package. To see the year that was […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Digitally Rewind 2012 With Facebook’s “Year In Review”
Facebook’s new “Year In Reivew” feature now lets users summarize their 2012 in a nicely designed package. To see the year that was 2012, user simply need to navigate to facebook.com/yearinreview. Each user’s year in review pulls in the top 20 events that have occurred in 2012 along with added friends and pages liked. Additionally, Facebook has launched a […]
- New Facebook Privacy Changes Feature Simpler Privacy Shortcuts & Request And Removal Tool
No longer will users be required to navigate through both account & privacy settings pages to manage sensitive Facebook information. The social networking giant is releasing a series of features that simplifies privacy controls thanks to new tools, a centralized settings page and simple privacy shortcuts. Facebook’s privacy has come under fire legally and competitively […]
- New Yahoo Mail, Flickr Part Of Larger Mobile Push
Yahoo’s first two acquisitions in the era of CEO Marissa Mayer weren’t big splashy deals as many including me had anticipated; they were modest “acqu-hires” for mobile teams. By the same token Yahoo’s launch of new apps for Yahoo Mail and Flickr, yesterday and today, are similar workmanlike updates and upgrades to core Yahoo properties. Yahoo […]
- Google Chairman Schmidt Touts Android Sales: “We’re Like The New Microsoft”
Amid multiple antitrust investigations around the world, I’m not sure he wanted to suggest that Google was the new Microsoft. But that’s the analogy that Google Chairman Eric Schmidt used in his discussion of Android’s growth and increasing lead over the iPhone. Quoted in a Bloomberg article Schmidt said the following: Booming demand for Android-based […]
- Ensuring The Email Is Right Before Hitting Send
That moment before you click send on an email to millions of subscribers can really make you sweat, no matter how many times you’ve done it before. Once you hit send, it’s gone to the inbox, and the last thing you want to hear is “did that email go to everyone?” Confirming an email is […]
- Stock Price Be Damned! Facebook Is Top Company On ‘Best Places To Work 2013′ List
Nevermind the underperforming stock price. Facebook employees are still happy enough to have voted the company the top place to work in 2013 in Glassdoor’s fifth-annual Employees’ Choice Awards. Overall, Facebook scored a 4.7 rating (on a 1-5 scale) and CEO Mark Zuckerberg got a 99 percent approval rating from his employees. This is the […]
- New Preferred Marketing Developer Center Helps Facebook PMDs Gain More Visibility & Business
Back in April Facebook’s “Preferred Developer Consultants” were renamed “Preferred Marketing Developers.” Now, all PMD’s will be included in the new Preferred Marketing Developer Center. This will help folks find the right developers for their Facebook apps and enterprise tools. Some of the main features of the new PMD center include the addition of company […]
- Golden Tweets, Top Trends & New Voices: Oh My! Twitter Releases 2012′s “This Year On Twitter”
At the end of each year Twitter wraps up a year’s worth of Tweets in a shiny display as a present for all of their users. This year’s Twitter experience outdoes previous attempts as the top Tweets, biggest conversations and more are included on the 2012 micro-site. Included in the display are: Golden Tweets – This feature […]
- Buffer Upgrades Web & iPhone App With New Look, Features
Buffer, the increasingly popular social media management tool, has announced a new update for both its web interface and iPhone app. Together, the two products are getting a pretty substantial list of new features along with a new look. The new Buffer web app sports a new design that appears to make it easier to […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Updates SafeSearch Filter In Image Search
- This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google
- Infected Search Results Jump 80% During Holiday Season
- Reflections On Real-Time Bidding & Search Retargeting In 2012
- Remarketing As A Branding Tool For B2B
- Grokr & Expect Labs: More Mobile Search Insurgents Appear
- Google Introduces WYSIWYG Tool For Structured Data Markup
- 12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist
- Yandex Launches Personalized Search Results For Eastern Europe
- Another Tool Maker Forced To Choose Between AdWords API And Scraped Data
Online Marketing News From Around The Web:
Analytics
- Cohort Analysis with Google Analytics, Analytics Talk
- Google Analytics in 2013: The Future of Web Measurement (Part 2), www.jeffalytics.com
- Google’s Universal Push into the Big Data Industry, www.webanalyticsworld.net
Blogs & Blogging
- 6 Blogging Mistakes Your Business Should Avoid, Forbes
- Blogger Outreach Software That Will Make You Do a Happy Dance, Convince and Convert
- Disqus partners with Google backed Viglink to take on Skimlinks, blog.arhg.net
- Miss links already? Add them back with the Link Manager plugin, wpcandy.com
- Murky Mastheads, geofflivingston.com
Business Issues
- A question that Twitter needs to ask itself, gigaom.com
- EU official says Google antitrust talks ‘advancing’, www.computerworld.com
- FACEBOOK CONFIRMS: Ads Are Coming To Instagram, Business Insider
- Facebook Makes Nasdaq-100 Trading Debut, Wall Street Journal
- Google Chairman Says Android Winning Mobile War With Apple, Bloomberg
- Mr. Zuckerberg, Tear Down This Wall, Wired
Content Marketing
- Is Article Marketing Dead? Why IdeaMarketers.com Closed Its Doors for Good, www.marketingwords.com
Conversion Optimization
- How to get bigger, quicker wins by optimizing your testing workflow, www.conversion-rate-experts.com
- Optimization at the Obama campaign: a/b testing, kylerush.net
- Should You Show Cart Totals In Checkout?, www.getelastic.com
Copywriting, Design & Usability
- Cartoons outperform stock photos 2:1, www.portent.com
- Designers In Crisis: Comic Sans Must Die, overit.com
- Nine Ways to Improve User Experience in Mobile Design, css-tricks.com
Display & Contextual Advertising
- Easily convert Flash ads to HTML5 in AdWords, now for iPad, googlemobileads.blogspot.com
- Facebook Ads Rolls Out Inter-Account Copy Functionality & More, AIM Clear Blog
Domaining
- 32 end user domain sales from $1,000 to $80,000, domainnamewire.com
- Predictions for next week’s new TLD lottery, domainnamewire.com
Email Marketing
- 5 More Interesting Stats on Mobile Email Opens, blog.returnpath.com
- Don’t Just Build a Newsletter, Build a Brand, Karl Ribas
- Transactional Emails: 5 Secrets to Improve, www.practicalecommerce.com
General Internet Marketing
Internet Marketing Industry
- Every Marketer Should Be Technical, SEOmoz
- My 5 Start Up Tips for Any Small Business or Consultancy After 3 Months of Going Solo, www.melcarson.com
- Responsys CEO Honored With Best in Biz Award for Executive of the Year, www.marketwire.com
Mobile/Local Marketing
- eBay dials up a mobile payments record, Internet Retailer
- Just 8% of consumers have used mobile payments: report, econsultancy.com
Other Items
Reputation Management
- Commenting online? Call a lawyer, MarketWatch
Social Media
- 2012 on Twitter: The 5 Conversations that Spun Our World This Year, newsfeed.time.com
- 5 Ways To Improve Your Social Marketing in 2013, Small Business Trends
- Announcing The 12 Best LinkedIn Company Pages of 2012 [SLIDESHOW], LinkedIn Blog
- Charter Cable Kills Customer Support Via Social Media, www.mackcollier.com
- Embed This Tweet…from TweetDeck, tweetdeck.posterous.com
- Finally! A Flickr App That Doesn’t Suck, Wired
- Happy 7th Birthday Yahoo! Answers!, Yahoo Answers Blog
- How to Appear Social Media Savvy, www.petercanthony.com
- On Facebook, Photos Represent 89% of Brands’ Most Engaging Posts, www.marketingcharts.com
- The Pope’s first Tweets, Official Twitter Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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