MarTech » Marketing management » Marketing Day: December 11, 2012

Marketing Day: December 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: For Marketing Land’s First Birthday, A New Editor-In-Chief & Expansion Plans Marketing Land is celebrating its first birthday today, and as we go into our second year — some news! We […]

Matt McGee on December 11, 2012 at 5:01 pm | Reading time: 5 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

For Marketing Land’s First Birthday, A New Editor-In-Chief & Expansion Plans
Marketing Land is celebrating its first birthday today, and as we go into our second year — some news! We have a new editor-in-chief as well as some expansion plans coming up. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Marketing Land and Search Engine Land! He begins on January 1, 2013. Matt […]
Report: iPad Owners More Educated, Affluent Than Android Tablet Owners
The Pew Research Center’s Project for Excellence in Journalism released a report on the mobile news consumption habits of US young adults. If you’re interested in the future of news there are some very interesting findings that have practical implications for news publishers. One of the those findings has to do with the fact that although younger […]
Content Marketing For People Who Hate Writing
Bill hates writing. Ask Bill to write a blog post and get ready for a hundred excuses (or a lot of unanswered emails). The thing is, Bill is a really smart guy. An industry leader even. We all have a Bill at our company. So how do you get the wealth of information Bill possesses from […]
Study: Nexus Tablets Generating Many Times More Traffic Than Microsoft Surface
Ad network Chitika did a comparison of traffic being generated by Nexus tablets compared with Microsoft Surface. The traffic compared was from impressions on its network in the US and Canada during the week of November 12. Surface came out on October 26 and the Nexus 10 on November 13, so the latter is less […]
For Real-Time-Bidding To Continue To Thrive, Transparency Is Key
Programmatic buying is becoming an influential factor in online display advertising. Real-Time Bidding (RTB) has turned into a $2 billion global business in just three years, according to ExchangeWire. However, this uptick isn’t accompanied by equal education and support of the players involved. Publishers are struggling with the fear of falling CPMs, while advertisers are […]