Marketing Day: December 10, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Official Mobile Webmaster Checklist & Videos Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement […]
Matt McGee on December 10, 2013 at 5:00 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google’s Official Mobile Webmaster Checklist & Videos
Google’s Maile Ohye, Developer Programs Tech Lead, posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement today. The checklist is broken down into three steps, companied by content and videos that help you accomplish each step. The steps include: Stop frustrating your customers Facilitate task completion Convert […] - Oreo Cookie Balls: The Next Viral Christmas Video?
Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown — this one in the form of a new video that’s gaining steam on YouTube and social networks. It’s called “Oreo Cookie Balls,” and the 76-second video seems to […] - Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!
This is a quick reminder that we’re surveying Marketing Land readers about which brands you think of first in different marketing technology categories. Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. […] - Kraft Crushes All Other CPG Brands In Paid Search [Study]
In a ranking of the top 50 consumer packaged goods (CPG) advertisers in paid search by ad impressions, Kraft Foods Group overwhelmed the field with more than 20 percent of total CPG ad impressions on Google AdWords with its sites KraftRecipes.com and KraftBrands.com. With Kraft sites as the bellwether, the list of top 10 CPG advertisers […] - Facebook’s Share Of Visits Up 170% Over Past Year; Up 47% Since Share Button Dropped The Thumb
Last month, Facebook surgically removed the thumb from the “Like” and “Share” buttons in a complete aesthetic overhaul. The goal was to spur the sharing of content thereby increasing social engagement. Today, Shareaholic, a discovery and sharing platform that helps sites promote content, produced evidence that not only is Facebook sharing, in fact, up, but […] - Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks
Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its “S4: Sound & Shot” social video campaign, Samsung holds the honor of being Unruly’s top shared brand of 2013. In second place is Geico, a […] - If Facebook’s Not Cool, Brands Don’t Have To Be Either
Christmas comes round every year and so, it seems, do discussions about whether or not Facebook is still cool and/or whether it is being abandoned by teens. On a recent earnings call, Facebook’s Chief Financial Officer, David Ebersman, seemed to suggest that maybe younger audiences had started to tire of the social network: We are […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles
- SMX West Super Early Bird Rates Expire Next Week – Register Now & Save!
- Google’s Matt Cutts: Guest Blogging Abuse & Spam On The Rise
- Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft
- Traffic: How To Analyze Quantity Vs. Quality
- Want To Speak @ SMX West? Here’s How
- Bizible Adds Google AdWords ROI Reporting For Salesforce
- Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!
- 4 Surprising Ways CPG Brands Are Using Paid Search For Brand Marketing [Study]
- Majestic Search Explorer Now Displays Ranking Factors
- Moz Launches MozCast Feature Graph: Tool To See Google Features By Query
- How Do You Differentiate Yourself From Your Competitors?
Online Marketing News From Around The Web:
Affiliate Marketing
- When attributing sales to affiliates, value should be part of the equation, Internet Retailer
Analytics
- ObservePoint Adds Support for Auditing Online Marketing Tags, www.observepoint.com
- Visitors, Visits, Pageviews, and Clicks – The Breakdown, www.seerinteractive.com
Blogs & Blogging
- 14 Realistic Ways to Find More Time To Blog, pushingsocial.com
- 4 Things to Look for in a Blog Theme, www.blogherald.com
- How to Package your Knowledge to Sell on Your Blog, www.jeffbullas.com
- The Importance Of Comments And How To Get More Of Them, Koozai
- Warning: How You *Think* About Blogging Is Tripping You Up, Crazy Egg
Business Issues
- Google barge on ‘hiatus’ amid scrutiny from two agencies, CNET
- Google Scraps Plan to Build Hong Kong Data Center, Wall Street Journal
- HBS Study Debunks “Extortion” Conspiracy Theory, Yelp Official Blog
- VC Fred Wilson: Google Glass is like Apple’s Newton, CNET
- Yahoo acquires QuikIO, yet another startup to add to its video team, pando.com
Content Marketing
- 10 Online Tools for Creating Infographics and Charts, Small Business Trends
- 5 Ways Content Marketing Must Change in 2014, www.iacquire.com
Copywriting, Design & Usability
- 5 Copywriting Tips That Can Dramatically Improve Your UX, www.uxmatters.com
- Unlocking the Power of Data-Driven Design, uxmag.com
Display & Contextual Advertising
- +Posts: Cool Ad Update or Sneaky Google+ Promotion?, CopyPress
- 5 Shades of Grey: Native advertising and the FTC, CopyPress
- An In-Depth Comparison of Remarketing and Retargeting Services, blog.kissmetrics.com
- Social networks showing users more targeted ads, Los Angeles Times
- The Unstoppable Rise of Paid Social, www.clixmarketing.com
- Will Sponsored Trending Blogs Help Brands #Win On Tumblr?, Contently
Domaining
- Godaddy/Afternic Sells $1.76 In Domains Led By HealthAdvisor.com For $40K, The Domains
- Sedo Transactions Total $1 Million, The Domains
- Verisign is testing lower .com prices on deleted domain names, Domain Name Wire
E-Commerce
- Cyber Monday formula: Mobile + desktop equals more than $2 billion, Internet Retailer
- Tips to Boost Customer Loyalty and Ecommerce Sales, www.revenews.com
Email Marketing
- The future of email marketing 2014, www.emailmonday.com
General Internet Marketing
Internet Marketing Industry
- Adconion Direct Launches Automotive Vertical, www.adconiondirect.com
- Closely Steps Up its Award Winning SMB Mobile App and Unveils Performance Insights Strategy, PR Web
- Viggle and Scripps Networks Interactive Partner to Create Second Screen Sponsorship and Content Opportunities for Scripps Advertisers, MarketWatch
- Zendesk Teams With SurveyMonkey and MailChimp on Proactive Customer Surveys and Communication, www.businesswire.com
Mobile/Local Marketing
- 6 Mobile Payment Solutions for Restaurants and Bars, streetfightmag.com
- Google Glass users fight privacy fears, www.cnn.com
- When Yelp is good enough can anything else beat it?, pando.com
- Zofari Debuts A “Pandora For Places” On iPhone & Android, TechCrunch
Reputation Management
- Do you know your 7 types of online reputation detractors?, www.trackur.com
Social Media
- The Biggest Social Network No One Is Talking About: Gamers, www.buzzfeed.com
- 7 Reasons Your LinkedIn Profile is a Hot Mess, Convince and Convert
- Are You Guilty of These 15 Social Media Mistakes in Business?, Small Business Trends
- Can Niche Social Networks Compete with Twitter in Sports?, www.sporttechie.com
- Disney parks receive more Facebook check-ins than any other commercial travel attractions, Tnooz
- Facebook News Feed Redesign Changes Struggle to Court Users, All Things D
- Guy Kawasaki’s social-media advice: repeat your tweet, m.cnet.com
- Stop Tweeting Your Blog Posts Only Once: The Case for Re-sharing on Social Media, www.searchenginejournal.com
- The Evolving Dynamics of Social for Brands, www.spredfast.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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