Marketing Day: December 10, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Switching Everyone To New Profiles In Two Days If you prefer your old/current Twitter profile format, you’ve got about 48 hours left to enjoy it. Twitter says it’s going to […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter Switching Everyone To New Profiles In Two Days
If you prefer your old/current Twitter profile format, you’ve got about 48 hours left to enjoy it. Twitter says it’s going to convert all user profile pages over to the new, image-heavy design beginning on Wednesday, December 12th. This is the big change that Twitter announced on NBC’s Today show back in September. I haven’t […]
- FTC: Privacy Disclosures For Kids’ Mobile Apps Incomplete, Deceptive
In February 2012 the US Federal Trade Commission (FTC) released a study of privacy and mobile apps for kids. The study concluded that parents weren’t given enough information in the app stores to properly evaluate privacy practices. At the time the FTC issued some recommendations for app developers, as well as Apple and Google: All members of the […]
- 5 Things Likely To Shape Social In 2013
As we approach the end of another year, it’s a good time to think about what we, as marketers, hope to achieve in the next 12 months. But to do so, we also need to think about the things that are likely to have an impact on our businesses, and the products and sites that […]
- Strange Bedfellows: Apple-Google Team Up In $500MM Bid For Kodak Patents
A few years ago it wouldn’t have been all that strange to see Google and Apple working closely together on something like a joint patent initiative. Then the “thermonuclear” rift happened and the cacophony of bitter lawsuits. Indeed, in the wake of the global litigation between Apple and Google surrogate Samsung and the more direct (Google owned) […]
- Would Google Still Be Interested In Groupon?
In late 2010 Google offered as much as $5 billion to buy then private Groupon. At that time daily deals was an incredibly hot market segment and Groupon was the market leader; its business and global reach were surging. It would have been the most expensive acquisition ever for Google at the time. But the […]
- Pinterest Gets Presidential As The White House Joins & Throws A Social For Pinners
Even the White House can’t escape the Pinterest hype. On Saturday the White House officially joined Pinterest, and did so in fashion. Upon joining the ranks of the lay-pinners, the White House announced the “White House Social” on December 17th to kick-off their Pinterest presence. On the White House officially states the following about the Social: “To kick […]
- Report: 23% Of Top Brands Have A Separate Twitter Account For Customer Service
One Twitter handle is no longer enough for many big brands. According to Simply Measured, a social analytics company, 23% of top tier companies have a dedicated customer service handle on Twitter. The segmented accounts allow brands to handle issues, give feedback and interact with customers. Of the top brands analyzed, only 15% of accounts had customer […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- On Hanukkah Google Adds Festivus Decorations But No Dreidels
- A Search Marketer’s Guide To Google Display Advertising, Part 2
- Bing Expands Its Snapshot To Include People & Landmarks
- Mobile SEO Is Not A Myth: 8 Popular Claims Refuted
- A Year-End Checklist For Evaluating Your Enterprise SEO Program
- 7 Key Takeaways From BIA/Kelsey’s ILM Conference
- In-Depth Workshops at SMX West – Super Early Bird Rates Expire Next Week
- Google Logo For First Computer Programmer, Ada Lovelace
- Australian Police Tell iPhone Users Not To Rely On Apple Maps
Online Marketing News From Around The Web:
Analytics
- 10 Tips For Using Google Analytics, tracky.com
- Analytics Are Not the Same as Insights, dannybrown.me
Blogs & Blogging
- The Future of Video Blogging, www.stayonsearch.com
- 5 WordPress Mistakes Even Experts Can Miss, www.copyblogger.com
- Does Your Audience Write Your Blog? They Should., www.polepositionmarketing.com
Business Issues
- Facebook shuts down Pakistani Taliban recruiting page, www.dailydot.com
- Facebook Will Nix Voting, Integrate Instagram Data Despite Vote Ending With 88% Of 668K Votes Opposed, TechCrunch
- Google saves $2B in taxes by sheltering $10B in revenue in Bermuda, news.cnet.com
- New COO De Castro Planning to Move Yahoo Ad Sales to Category Model, All Things D
- Twitter Fined Over UK Business Accounts Delay, news.sky.com
- Why Bloomberg is interested in LinkedIn, Reuters
Content Marketing
- How Your Content Marketing Strategy Can Drive Growth, contentmarketinginstitute.com
- Content Marketing Rule of Thumb: 1500 Words a Day?!, Search Engine People
- Content Marketing Trends: 5 Awesome Examples from 2012, contentmarketinginstitute.com
Conversion Optimization
- Effective ecommerce: making the most of your time with the customer, econsultancy.com
Copywriting, Design & Usability
- How & Why to Use Illustration In Web Design, overit.com
Display & Contextual Advertising
- A Tactical Retargeting Field Guide For Really Smart Marketers, www.aimclearblog.com
Email Marketing
- Tips for Handling Gmail’s Outage, www.responsys.com
General Internet Marketing
- 12 Effective Online Marketing Moves from 2012, Social Media Today
- 13 Marketing Musts For 2013, Small Business Trends
Mobile/Local Marketing
- Square integrates Apple’s Passbook and introduces gift cards for iOS app users, thenextweb.com
- Researchers find Android 4.2’s app verification detects only 15% of known malware, thenextweb.com
Social Media
- Google’s Lost Social Network, www.buzzfeed.com
- Twitter Aims to Release Photo Filters in Time for the Holidays, AllThingsD
- Pinterest Marketing Tips: Holiday Strategy, Social Media Today
- The White House joins Pinterest, invites users to holiday social, digiphile.wordpress.com
- Twitter’s photo filters may already be live, as employees test them in new iOS and Android apps, thenextweb.com
- Are Forums the Forgotten Medium?, spinsucks.com
- Facebook and Instagram to Crack Down on Insta-Spam, AllThingsD
- First look at Google+ Communities: the importance for brands, search and PR, econsultancy.com
- How the 2012 presidential campaign will affect social media strategies for 2013, econsultancy.com
- New Data Indicates Twitter Users Don’t Always Click the Links They Retweet [INFOGRAPHIC], blog.hubspot.com
- Sorry, But A Lot Of Social Media ‘Wisdom’ Is Pure Bulls**t, readwrite.com
- The results are in: An experiment in social influence, www.businessesgrow.com
- Why brands are failing on Facebook, www.mobilemarketer.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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