Marketing Day: Cyber Monday Social Conversations, Finding Your Marketing Flaws & Mobile Design Tips
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Black Friday & Cyber Monday Driving More Social Conversation Than Ever Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in […]
Amy Gesenhues on December 1, 2014 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Black Friday & Cyber Monday Driving More Social Conversation Than Ever
Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in sales compared to 2013 — but the conversation on social media has never been stronger. Black Friday 2014 was the most social ever, according to social media analytics firm Spredfast, driving more than 2 […] - KLM Eases Travelers’ Nightmares With #HappyToHelp Twitter Campaign
With Thanksgiving travel still fresh in everyone’s minds, this campaign from Dutch airline KLM will resonate thoroughly. During the week of October 13-17, the airline set up a command center at Amsterdam Airport Schiphol, where the brand’s #HappyToHelp team scoured social media for those experiencing travel woes – regardless of whether or not they were KLM customers. While […] - Share the Experience: Send Your Team to SMX West… and Save Up to 35%
Give your marketing team the learning and tools they need for a successful and profitable 2015. SMX West provides must-have tactics on SEO, paid search, mobile marketing and more. With 60 sessions to choose from, your team members can select presentations based upon their responsibilities, skill-level and the needs of your organization. Get your new […] - EU: Device Fingerprinting Should Be Regulated Like Cookies
Device fingerprinting is the latest target in the EU’s effort to protect user privacy online. The pan-European Article 29 Working Group has adopted an opinion calling for consent requirements for device fingerprinting in line with requirements when cookies are used. “This Opinion expands upon the earlier Opinion 04/2012 on Cookie Consent Exemption and indicates to […] - Find Marketing Flaws By Conducting An Email & Conversion Optimization Audit
For many marketers, the success of any campaign is determined simply by the bottom line: expenses of the campaign vs. revenues generated. In assessing campaigns, companies are often quick to fix the unique and tactical elements of the campaign, but they often leave out vital conversion “checkpoints” that are the ultimate drivers of a campaign’s […] - The State Of Digital Marketing In 2015
The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity. As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience. With marketers […] - Tips For Mobile Design: Travel Brands That Are Going Places
The U.S. Department of Transportation estimates that the Thanksgiving holiday will see long-distance travel increase by 54% and another 23% for Christmas and New Year’s Eve from previous years. The stress of holiday travel can be compounded by a modern disorder, nomophobia, or the fear of being disconnected from mobile technology. With most of us toting […] - Black Friday – Cyber Monday Weekend: Mobile Traffic Soars But Overall Sales Down
Tis’ the season for shopping predictions and consumer surveys. In the week-long run up to Thanksgiving and Black-Cyber weekend there was a veritable tsunami of PR-driven consumer surveys anticipating a shopping boom. Most of these made similar-sounding upbeat projections about overall consumer spending, with a focus on Black Friday. At the highest level of generality the online predictions were directionally accurate. However everything didn’t […] - Small Business Saturday Reminds Consumers To Shop Local After Black Friday Deals
As consumers flood big brand retailers today searching for Black Friday deals, many small businesses are hitting their social pages to remind shoppers about tomorrow’s Small Business Saturday event. Originally launched in 2010 by American Express, Small Business Saturday has become a nationally recognized day to help small businesses compete on the biggest shopping weekend […] - UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards
The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United Kingdom called out YouTube stars for not fully disclosing that they were paid to make videos for Oreo cookies. The campaign in question was Oreo’s “Lick Race” challenge, which got millions of YouTube views […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Is Your 2015 Integrated Digital Marketing Plan Complete?
- Google’s Santa Tracker Is Up & Counting Down Days Until Santa’s Annual Sleigh Ride Around The Globe
- Share the Experience: Send Your Team to SMX West… and Save Up to 35%
- EU Issues “Right To Be Forgotten” Criteria
- Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity
- Google: Penguin 3.0 Rollout Still Ongoing
- Bing Has Seen Tiny Number Of “Right to Be Forgotten” Requests So Far
- 3 Things You Can Do To Push Through Your PPC Plateau
- The Post-Google Local Survival Guide
- DuckDuckGo Now Shows New Jersey Transit Schedules
- Oh No They Didn’t: European Parliament Calls For Break Up Of Google
- Thanksgiving Day Google Logo Serves Up An Animated Turkey For The Holiday
Online Marketing News From Around The Web:
Affiliate Marketing
- 3 Affiliate Marketing Action Items for 2015, www.practicalecommerce.com
Analytics
- Don’t Believe The Lies About Digital Media, www.adexchanger.com
- How to Use Predictive Content Analytics, www.convinceandconvert.com
Blogs & Blogging
- 5 Examples of Creative Blog Monetization, profitblitz.com
- Blogging Mistakes That Make You look Like An Idiot!, www.johnchow.com
- How to make blogging for photographers more than a photo shoot, econsultancy.com
- Is Blogging Dead? How Blogs are changing and How You Can Stay on Top, www.problogger.net
- What to Do BEFORE You Launch A Product On Your Blog, www.problogger.net
Business Issues
- The Supreme Court is about to tackle online threats for the first time, www.theverge.com
- Microsoft Buys Mobile Email Startup Acompli, recode.net
- Tim Cook has created as much value as Steve Jobs, qz.com
Content Marketing
- 20 Content Marketing Tips Guaranteed To Yield Results, heidicohen.com
- 4 Content Curation Tools to Boost Your Content Marketing, www.jeffbullas.com
- 5 Content Marketing Ideas for December 2014, www.practicalecommerce.com
- A whirlygig tour of content marketing software, chiefmartec.com
- Five Content Marketing Tips for Every Holiday, www.marketingprofs.com
- How To Find Trending and Inspirational Visual Content, www.internetmarketingninjas.com
- Social Listening Tools to Strengthen Your Content Marketing, contentmarketinginstitute.com
- The One Big Mistake Businesses Make With Content Marketing, www.searchenginejournal.com
- The Secret Formula to Better Content Ideas, smallbiztrends.com
Conversion Optimization
- 2 Psychological Conversion Triggers You Should Be Using, blog.crazyegg.com
- 5 A/B Tests For Your Landing Page Opt-In Forms, conversionxl.com
- Four hallmarks of a successful conversion rate optimization strategy, econsultancy.com
- Placing Testimonials on Lead Generation Page Increases Conversions, vwo.com
Copywriting, Design & Usability
- 4 Fresh Tips for Building Better User Experiences on Your Landing Pages, unbounce.com
- Gestures & Animations: The Pillars of Mobile Design, uxmag.com
- Usability vs. Conversion Optimization, www.searchenginepeople.com
Domaining
- How Online Retailers Are Using New gTLDs in their Holiday Marketing, www.thedomains.com
E-Commerce
- A merry and mobile holiday weekend for web retailers, www.internetretailer.com
- B2B e-commerce execs need to beef up content, www.internetretailer.com
- Black Friday takes out some major ecommerce sites, econsultancy.com
- PayPal Reports Record-Breaking Number Of Black Friday Shoppers And Sales On Mobile, techcrunch.com
- Purchase Rates Increase 42% for Ecommerce Companies on Facebook This Black Friday, www.nanigans.com
- The pros and cons of pop-up shops for web-only retailers, www.internetretailer.com
- Wal-Mart and Target Take Fight to Amazon for Holiday Sales, online.wsj.com
Email Marketing
- 4 Email Marketing Studies That Uncover Some Marketing Gems, blog.crazyegg.com
- 7 Things You Can Do to Significantly Improve Your Email Click-Through Rates, blogs.constantcontact.com
- Black Friday email marketing: Eight retail examples, econsultancy.com
- How to Engage Your Email Subscribers, blog.getresponse.com
- Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips, www.marketingprofs.com
- The email marketer’s holiday planning checklist: winter edition, www.internetretailer.com
General Internet Marketing
- 22 Signals to Find Your Superhero Digital Marketing Agency, www.toprankblog.com
- 7 Things Successful Marketers Do Every Morning, smallbiztrends.com
- A few brief steps for doing digital marketing the right way, www.7boats.com
- Over 101 Internet Marketing Tools (Free & Premium) You’ll Ever Need, www.minterest.org
Mobile/Local Marketing
- 5 Tips For Creating Effective Mobile Ads, blog.visual.ly
- Apps for Sale! But Are People Actually Buying?, www.emarketer.com
- Changing landscape of mobile commerce and what it means for brands, www.mobilecommercedaily.com
- Facebook, Google, And Twitter’s War For App Install Ads, techcrunch.com
- Google Glass Deal Thrusts Intel Deeper Into Wearable Devices, online.wsj.com
Social Media
- 10 Tools To Give Your Instagram Campaign a Boost, www.searchenginejournal.com
- 100,000 Twitter followers. Now what?, www.businessesgrow.com
- 25 LinkedIn Facts and Statistics You Need to Share, www.jeffbullas.com
- 75% of America’s Fastest-Growing Companies use #Twitter, www.mediabistro.com
- 8 Informative #CyberMonday Tweets That Aren’t Trying to Sell You Anything, www.adweek.com
- Asos most popular UK retailer on Pinterest, www.thedrum.com
- Getting Started on Twitter: How to Stand Out From the Crowd, www.mediabistro.com
- Goodbye Promotional Posts: Preparing for Facebook’s News Feed Update, www.komarketingassociates.com
- Holiday marketing tips from Facebook, www.insidefacebook.com
- How to Optimize Your Pins for the Pinterest Smart Feed, www.socialmediaexaminer.com
- How to Use Instagram to Get Shoppers to Bite, www.adweek.com
- Never Ever Ever Getting Back Together! 8 Avoidable Reasons People Will Unfollow Your Brand, www.socialbro.com
- Twitter Offers set to streamline mobile couponing for brands, users, www.mobilecommercedaily.com
- What is ASOS doing so right on Pinterest?, econsultancy.com
Video
- 85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter, www.reelseo.com
- Hulu’s Peter Naylor On The Future Of Streaming Video, www.adexchanger.com
- What 300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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