Marketing Day: Cyber Monday Social Conversations, Finding Your Marketing Flaws & Mobile Design Tips

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Black Friday & Cyber Monday Driving More Social Conversation Than Ever Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in […]

on December 1, 2014 at 5:00 pm | Reading time: 9 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Black Friday & Cyber Monday Driving More Social Conversation Than Ever
    Black Friday’s importance for retail success might be waning — what with the National Retail Federation announcing an 11% drop in sales compared to 2013 — but the conversation on social media has never been stronger. Black Friday 2014 was the most social ever, according to social media analytics firm Spredfast, driving more than 2 […]
  • KLM Eases Travelers’ Nightmares With #HappyToHelp Twitter Campaign
    With Thanksgiving travel still fresh in everyone’s minds, this campaign from Dutch airline KLM will resonate thoroughly. During the week of October 13-17, the airline set up a command center at Amsterdam Airport Schiphol, where the brand’s #HappyToHelp team scoured social media for those experiencing travel woes – regardless of whether or not they were KLM customers. While […]
  • Share the Experience: Send Your Team to SMX West… and Save Up to 35%
    Give your marketing team the learning and tools they need for a successful and profitable 2015. SMX West provides must-have tactics on SEO, paid search, mobile marketing and more. With 60 sessions to choose from, your team members can select presentations based upon their responsibilities, skill-level and the needs of your organization. Get your new […]
  • EU: Device Fingerprinting Should Be Regulated Like Cookies
    Device fingerprinting is the latest target in the EU’s effort to protect user privacy online. The pan-European Article 29 Working Group has adopted an opinion calling for consent requirements for device fingerprinting in line with requirements when cookies are used. “This Opinion expands upon the earlier Opinion 04/2012 on Cookie Consent Exemption and indicates to […]
  • Find Marketing Flaws By Conducting An Email & Conversion Optimization Audit
    For many marketers, the success of any campaign is determined simply by the bottom line: expenses of the campaign vs. revenues generated. In assessing campaigns, companies are often quick to fix the unique and tactical elements of the campaign, but they often leave out vital conversion “checkpoints” that are the ultimate drivers of a campaign’s […]
  • The State Of Digital Marketing In 2015
    The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity. As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience. With marketers […]
  • Tips For Mobile Design: Travel Brands That Are Going Places
    The U.S. Department of Transportation estimates that the Thanksgiving holiday will see long-distance travel increase by 54% and another 23% for Christmas and New Year’s Eve from previous years. The stress of holiday travel can be compounded by a modern disorder, nomophobia, or the fear of being disconnected from mobile technology. With most of us toting […]
  • Black Friday – Cyber Monday Weekend: Mobile Traffic Soars But Overall Sales Down
    Tis’ the season for shopping predictions and consumer surveys. In the week-long run up to Thanksgiving and Black-Cyber weekend there was a veritable tsunami of PR-driven consumer surveys anticipating a shopping boom. Most of these made similar-sounding upbeat projections about overall consumer spending, with a focus on Black Friday. At the highest level of generality the online predictions were directionally accurate. However everything didn’t […]
  • Small Business Saturday Reminds Consumers To Shop Local After Black Friday Deals
    As consumers flood big brand retailers today searching for Black Friday deals, many small businesses are hitting their social pages to remind shoppers about tomorrow’s Small Business Saturday event. Originally launched in 2010 by American Express, Small Business Saturday has become a nationally recognized day to help small businesses compete on the biggest shopping weekend […]
  • UK Ad Watchdog Says Oreo & YouTube Stars Violated Disclosure Standards
    The practice of paying online influencers to promote products got a warning today when an advertising watchdog agency in the United Kingdom called out YouTube stars for not fully disclosing that they were paid to make videos for Oreo cookies. The campaign in question was Oreo’s “Lick Race” challenge, which got millions of YouTube views […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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