Marketing Day: Cyber Monday’s $2 Billion In Online Sales, Most Shared Brands In 2014 & Google’s Ad Viewability Study

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Bravo ‘Vandalizes’ Cars To Spark Social Conversation About ‘Girlfriends’ Guide To Divorce’
  To raise awareness of its first scripted show, Bravo drives around Manhattan showing off what can happen in a bad split.
• Cyber Monday 2014 Biggest Ecommerce Day Ever: Desktop Spending Climbs To $2 Billion [ComScore]
  According to ComScore’s latest ecommerce report, Cyber Monday was the biggest online shopping day ever. ComScore says desktop online spending reached more than $2 billion on Monday, a 17 percent increase over last year’s Cyber Monday revenue. This year’s Cyber Monday wasn’t the only day to set a new ecommerce record over the holiday weekend. […]
• Mobile Study Suggests Geofencing Drives Awareness More Than Direct Response
  Mobile advertising platform xAd released data from two studies in the UK with grocery chain ASDA and Starbucks. The data are interesting on a variety of levels. Among other things they suggest, counterintuitively, that geofencing may be a better branding tool than audience targeting and the latter may be a better direct response tactic. The company, which […]
• Facebook CPMs Jump 7X YoY With Holiday Demand, ROI Doubles
  Rising demand for ads in Facebook’s Newsfeed along with more users accessing Facebook on mobile led to dramatic increases in CPMs in November year-over-year, according to Kenshoo. With the higher CPMs, advertisers also saw ROI jump significantly in this time period. CPMs saw a 7-fold increase, while return on investment nearly doubled and click-through rates […]
• Most Shared Brands Of 2014: Activia Breaks Into The List At No. 1 On The Success Of Shakira’s “La La La” Video
  Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La” video. Based on each brand’s combined number of social shares for video ads shared during 2014, marketing technology company Unruly ranked the top ten most shared brands of the […]
• Black Friday Deals Drive Frenzy Of Older iPhone Adoption
  Widespread buying incentives on older iPhone and iPad models from big box retailers this weekend seem to have driven a lot of sales. Mobile analytics provider Localytics documents how effective discounting was in motivating these purchases. The company looked at new devices on its network both before and after Black Friday. Prior to Black Friday […]
• Social Beats Search In Referral Traffic For Second Time This Year
  There’s a chart at the top of BuzzFeed’s interesting new insights site that caught our eye. It shows the social media has surpassed search as the top driver of referral traffic to content on the web. Of course, BuzzFeed would be pushing that narrative; the site famously ignores SEO optimization strategy and focuses on creating […]
• What Affects Ad Viewability? 5 Factors From A Google Study
  As more advertisers move toward buying display ads on a viewable impression basis rather than by served impression, Google looked across its display ad platforms, including DoubleClick, to find out what affects an ad’s viewability. A viewable impression occurs when at least 50 percent of an ad in view for more than one second, according […]
• Wal-Mart Scores Most Black Friday-Cyber Monday Social Mentions
  Sifting through the data in the aftermath of Black Friday-Cyber Monday, Wal-Mart has emerged as the top social media performer, driving more than 151,000 conversations related to the start of the holiday shopping season, according to Salesforce Marketing Cloud. Amazon and Kohl’s also posted strong results with 127,000 and 114,000 social mentions; Apple (67,000) and […]
• Facebook Survey Uncovers That It Cares About World News & Celebrity Interactions
  A new Facebook survey polled users with six questions on usage of the social site versus other networks and apps. From the looks of the questions, it appears the social network is looking to confirm its foothold in the news realm and find out how users interact with celebrities on the network and its competitors. Two of […]
• The Content Relationship: Flip The Funnel On Your Content Strategy
  Want to develop a content strategy that differentiates your brand from the competition? Columnist Jonathan Blank explains how.
• Marketing Technology Innovation Thrives In The Intersections
  Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments are crossing each others’ boundaries.
• Thinking Outside The Box: 4 Emails You Should Be Sending This Holiday Season
  How can you take your emails from good to great this holiday season? Columnist Jimmy Daly says the keys are context and personalization.
• Sharethrough Launches Viewability On All Native Ad Impressions
  Sharethrough, which enables advertisers to distribute their content via dynamical native ad units on publisher sites, announced today that all ad impressions served through its ad exchange will be viewable. Advertisers can now buy ads on a viewable cost per thousand impressions (vCPM) or continue to buy on a cost per engagement (CPE) basis. […]
• Can I Use The Mobile Wallet To Counter App Fatigue?: Real Questions From Real Marketers
  Vibes co-founder Alex Campbell answers questions from marketers looking to overcome mobile app fatigue and drive sales.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Paid Search Revenue Gains Outpaced Retailer Ad Spend On Black Friday, Cyber Monday
• Defamatory Threats To Have Chilling Effect On Link Builders?
• Yahoo 2014 Search Trends: Ebola Ranks No. 1 For Top 10 Searches & Most Searched News Stories
• Is This The End Of The Penguin & Panda Era Shakeups And Recoveries?
• SEMPO Opens 10th Annual State Of Search & Digital Marketing Survey
• Bing Adds Carousel For Local Searches After Google Drops The Feature
• Microsoft Partners With NORAD To Launch Santa Tracker

Online Marketing News From Around The Web:

Analytics

• Why Do Marketers Shy Away From Valuable Data Points?, www.adexchanger.com

Blogs & Blogging

• 16 of the Most Brilliant Tactics in Blogging History, www.blogtyrant.com
• 5 Killer Tips for Conversational Blog Posts, www.searchenginejournal.com
• How to Promote Your Blog Without Letting The Rest of Your Blogging Slide, www.problogger.net
• Legal Considerations for Professional Bloggers, famousbloggers.net
• Tumblr Now Has ‘Buy,’ ‘Pledge,’ And ‘Get Involved’ Buttons From Etsy, Kickstarter, Artsy + Do Something, techcrunch.com

Content Marketing

• 5 Ways to Evaluate Your Website Content vs. a Competitor’s Content, www.highervisibility.com
• 7 Best-In-Class Content Marketing Characteristics To Succeed, heidicohen.com
• Content Flow: The “Melodic” Fix for Your “Broken” Content Marketing Strategy, moz.com
• Content Marketing Best Practices Report: Creating a Culture of Content, www.toprankblog.com
• Content Marketing Is a Fraction of 2015 Budgets, adage.com
• How to Create an Effective Editorial Calendar, www.iacquire.com
• In 2015, Brands Need to Jump Into the Publishing Waters – or Get Left Behind, contently.com
• The State of Content Marketing Heading Into 2015, contently.com
• What I Learned About Content Marketing in 2014, www.stateofdigital.com

Conversion Optimization

• 3 Psychologically Proven Ways to Convert More Landing Page Visitors, www.impactbnd.com
• Raise Prices AND Conversions: Here`s How, blog.crazyegg.com

Copywriting, Design & Usability

• A Guide to Color, UX, and Conversion Rates, www.usertesting.com
• It’s Time to Push the Limits of UI Design, uxmag.com
• Storytelling and User Experience Are on a Collision Course, adage.com
• What is micro UX? 14 joyful examples, econsultancy.com

Domaining

• Go Daddy Coupon Covered By CNET: Get Yourself a Cheap .Com, www.thedomains.com
• How most people see domain investors, domainnamewire.com

Ecommerce

• All the stats you need from Black Friday & Cyber Monday 2014, econsultancy.com
• Amazon brings Black Friday sales to China, www.internetretailer.com
• Omnichannel vs Multichannel and the Store of the Future, www.getelastic.com
• Only 49% of retailers harnessing mobile marketing this holiday season, www.mobilemarketer.com
• Want to Increase Your Average Order Value? Frustrate Your Customers, blog.kissmetrics.com

Email Marketing

• Black Friday and Cyber Monday Email Trends, www.silverpop.com
• Bringing Back “Un-loyal” Customers Through Email Marketing, www.marketingwords.com
• Consumer Opinions of Email Marketing Trending Favorably, www.dexmedia.com
• Designer eyewear e-retailer Ditto boosts clicks with hyper-personalized e-mails, www.internetretailer.com
• Publishers Struggle with Email Marketing Basics, www.emarketer.com
• The Marketer’s Guide to Transactional Email, blog.kissmetrics.com
• Transactional Messages: Turning Dust into Dollars, blog.returnpath.com
• Why Google Inbox Doesn’t Replace Gmail, googlesystem.blogspot.com

General Internet Marketing

• 32 Marketing Tips That Never Go Out of Style, www.takeflyte.com
• Digital Marketing Predictions for 2015 by the Experts, www.mediavisioninteractive.com

Internet Marketing Industry

• AddThis Ushers in New Era of The Personalized Web Through Audience Targeting Capabilities, www.addthis.com
• Introducing Amobee INK Cross Device Audience Targeting Technology, www.amobee.com

Mobile/Local Marketing

• 5 Marketing Tactics For Your Local Business, www.searchenginepeople.com
• Big Brands Go Big On Mobile: Heineken And Walmart Share Their Stories, www.adexchanger.com
• Firefox Could Soon Come To iOS, techcrunch.com
• Google Glass is about to get some competition – from its own partner, qz.com
• How messaging apps are changing media distribution, digiday.com
• How User Behavior Varies by Device and Impacts Mobile Design, relevance.com
• Smartphones begin to rival tablets as commerce powerhouse, www.mobilecommercedaily.com

Social Media

• 30 Things To Do On Facebook To Skyrocket Your Business In The New Year, blog.getresponse.com
• 8 Favorite Social Media Campaigns in 2014, www.practicalecommerce.com
• Best Practices on How to Pin a Tweet and Facebook Post, blog.bufferapp.com
• Disneyland Tops Instagram Tagged Locations in 2014, allfacebook.com
• Facebook Fined $77K by Argentine Court for Failing to Delete Alleged Defamatory Groups, allfacebook.com
• How can brands make money from social media if they aren’t allowed to join in?, econsultancy.com
• How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content Sources, www.marketingprofs.com
• How to Fully Leverage Twitter for Your Next Event, www.marketingtechblog.com
• How to Read Facebook Messages Without Their Senders Finding Out, allfacebook.com
• How to run an effective awareness campaign on Facebook, www.insidefacebook.com
• How to Use Brand Storylines to Spark Social Media Engagement, www.convinceandconvert.com
• Pinterest Marketing: How I Became One of the Top Pinners for “Baby Shower”, www.smallbusinessideasblog.com
• Social Media Tool Trends, www.razorsocial.com
• The 10 Most Popular People on #Twitter, www.mediabistro.com
• The Benefits of Facebook’s Multi-Product Ads, blogs.adobe.com
• The Ultimate Guide to Creating a Holiday Pinterest Strategy, blog.tailwindapp.com
• Twitter Analytics to Optimize Organic Tweets, smallbiztrends.com

Video

• How Video Reviews Can Help You Acquire More Customers, www.searchenginejournal.com
• How-to Use YouTube’s InVideo Programming to Promote Your Channel, www.reelseo.com