Marketing Day: How To Do A Content Audit, Why Google Won’t Talk Mobile & Is Apple Building A Car?

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign
    Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher Collection. The brand gave the products names like Nest, Log, Roar, Woods and Coconut. The campaign launched with a two-minute video explaining how using Old Spice Fresher Collection can bring one closer to nature, complete with “nature […]
  • How To Conduct A Content Audit
    A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible). Why perform a content audit, which […]
  • Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
    Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is expanding but geo-accuracy is being diluted or degraded by a new influx of programmatic impressions. Thinknear […]
  • What’s The Real Value Of Mobile?
    Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace. This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution […]
  • Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
    Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing course of marketing and education, sales outreach, and (eventually) a transaction. Marketing automation is the engine that allows marketers to collect all […]
  • Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
    Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest SEO tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the full agenda. Expert Faculty: Over 100 […]
  • Why Won’t Google Talk About Mobile Like Everyone Else?
    Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results.
  • 50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads
    Majority of agencies surveyed also say video ads don’t always reach the intended target audience.
  • Is Apple Really Building An iCar?
    Could Apple really be building a car? Something is going on according to a frenzy of articles, which appeared late last week and over the weekend from the Wall Street Journal (WSJ), Reuters, Financial Times, Quartz and others. The WSJ reported that “Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

Social Media

Video


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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