Marketing Day: How To Do A Content Audit, Why Google Won’t Talk Mobile & Is Apple Building A Car?
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on February 16, 2015 at 5:00 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign
Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher Collection. The brand gave the products names like Nest, Log, Roar, Woods and Coconut. The campaign launched with a two-minute video explaining how using Old Spice Fresher Collection can bring one closer to nature, complete with “nature […] - How To Conduct A Content Audit
A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible). Why perform a content audit, which […] - Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is expanding but geo-accuracy is being diluted or degraded by a new influx of programmatic impressions. Thinknear […] - What’s The Real Value Of Mobile?
Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace. This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution […] - Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B
Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing course of marketing and education, sales outreach, and (eventually) a transaction. Marketing automation is the engine that allows marketers to collect all […] - Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest SEO tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the full agenda. Expert Faculty: Over 100 […] - Why Won’t Google Talk About Mobile Like Everyone Else?
Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results. - 50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads
Majority of agencies surveyed also say video ads don’t always reach the intended target audience. - Is Apple Really Building An iCar?
Could Apple really be building a car? Something is going on according to a frenzy of articles, which appeared late last week and over the weekend from the Wall Street Journal (WSJ), Reuters, Financial Times, Quartz and others. The WSJ reported that “Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!
- Local SEO For Franchises Means Teamwork
- Google: Try To Avoid Link Building Because It Can Do More Harm Than Good
- Google Mobile Testing New Loading User Interface
- Love Quotes & Tech-Themed Valentine’s Day Google Logos Help Searchers Get In The Mood
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing Success Stories, blog.affiliatewindow.com
Analytics
- Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics, blog.getresponse.com
Blogs & Blogging
- 5 Ways to Make Your Blogging Life Easier, www.problogger.net
- Blog Post Ideas for Writers: Solving the “What Do I Blog About?” Conundrum, www.yourwriterplatform.com
- Guest Blogging Is Not Dead – And Why It Still Rocks, madlemmings.com
Business Issues
- Flickr Rolling Out Camera Roll: A New Way to Browse, Edit, and Organize Your Shots, petapixel.com
- FTC clears Zillow’s $1.8 billion acquisition of Trulia, www.geekwire.com
Content Marketing
- 66 Proven Headline Formulas from Highly Shared Articles, www.39celsius.com
- Can You Create Content To Attract Maximum Viral Social Shares?, heidicohen.com
- Content Marketing Altering the Future Predicted in “Minority Report”, contentmarketinginstitute.com
- How a Nonprofit Became a Content Phenom, contentmarketinginstitute.com
- How to Go The Distance with Your Content Marketing, www.jeffkorhan.com
- How to Use Research to Create Content That Works, www.convinceandconvert.com
- More Marketers Look to Stars for Branded Content, www.adweek.com
- Neil Patel Reveals How to Tie Your Content Marketing to Revenue, contently.com
- Talking content marketing and brand journalism with Rakhal Ebeli, www.trevoryoung.me
- This Content Marketing Tip Is Worth Gold! You Won’t Believe What Happened When I Did This, www.jeffbullas.com
- What Ad Buyers Still Don’t Get About Sponsored Content, contently.com
- Why Vanity Metrics Should Be Part of Your Content Strategy, www.iacquire.com
Conversion Optimization
- 5 WordPress Hacks For Conversion Optimization, usabilitygeek.com
- How to Increase Conversions By Writing More Inviting Button Text, www.impactbnd.com
- Increase Conversion by Getting Out of your Visitor`s Way (How We Did It), blog.crazyegg.com
- Want a High Landing Page Conversion? Go Naked., relevance.com
Copywriting, Design & Usability
- 10 Web Design Mistakes that are Guaranteed to Create a Bad First Impression, www.thesaleslion.com
- Calculated Misery: The Dark Side of UX Strategy, www.uxmatters.com
- Marketing as UX incarnate, with agile and lean principles, chiefmartec.com
- Six Myths about Data-Driven Design, uxmag.com
- The first rule of web design, sethgodin.typepad.com
- Thinking About Designing with Data, www.uxmatters.com
Domaining
- Delays to two-letter domains after governments take a second bite at the apple, domainincite.com
- Minnesota Appellate Court Rules Domain Names Are Property, www.thedomains.com
E-Commerce
- 12 interactive examples of ecommerce product pages, econsultancy.com
- Amazon deliveries by drone kept years away by U.S. rules, www.internetretailer.com
- The State of Content + Commerce, www.getelastic.com
Email Marketing
- 6 Steps to Make Email Marketing Your Valentine, www.searchenginejournal.com
- Autoresponders Generate Leads; How to Convert Subscribers Into Buyers, growmap.com
- How To Build a Thriving Email List Using Facebook, www.socialmediaexplorer.com
- How To Substantially Grow Your Email List In Just 90 Days, tim-bonner.com
- Without Email Marketing, You’re Probably Losing Sales, www.practicalecommerce.com
General Internet Marketing
- Best Marketing Advice Ever from Symantec, Kraft, Marriott, Google, Motorola, Conde Nast, www.toprankblog.com
- How to get sales teams to buy into digital transformation, econsultancy.com
- How You Turn Your Employees Into Brand Marketers, www.ducttapemarketing.com
Mobile/Local Marketing
- Google’s Next Bid to Lower Mobile Data Costs: Zero Rating, www.theinformation.com
- 5 Steps for SMBs Looking to Dominate the Local Competition, streetfightmag.com
- Here’s How Marketers Late To Mobile Game Can Still Win, www.adweek.com
- Springing Off the Mobile Platform for Marketing Success, thedma.org
Reputation Management
- Taking A Stand Against Misleading “Reputation Management” Companies, officialblog.yelp.com
Social Media
- 3 Ingenious Ways That You’re Probably Not Using Social Media, www.searchlaboratory.com
- 5 Ways to Improve Your Facebook Contests, www.socialmediaexaminer.com
- About Face: How Facebook Drove Us Away, www.linkedin.com
- Be Social Don’t Just Do Social, www.convinceandconvert.com
- New SMBs Choose Social Media to Advertise, Retain & Acquire Customers, blog.biakelsey.com
- Facebook photos worst for organic reach, according to Socialbakers, Business Insider
- Facebook’s VP of Growth Gives You Tips on Growing Your Product, blog.kissmetrics.com
- Five tips for picking the right social analytics tool, econsultancy.com
- How “Generation Facebook” Will Finally Kill the Office Email Chain, blog.hootsuite.com
- How Can Social Media Help Your Business?, www.internetmarketingninjas.com
- How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr, moz.com
- How To Claim Back Your Brand On Twitter?, blog.woorank.com
- How To Improve Your LinkedIn Productivity With Third-Party Apps, www.socialmediaexaminer.com
- How To Quantify Objectives To Make Social Measurable, www.searchenginepeople.com
- How to Set Your Facebook Page Up for Success, blogs.constantcontact.com
- How to use IFTTT for social media automation, www.razorsocial.com
- Making a Significant Contribution in Your LinkedIn Groups, www.compukol.com
- Snapchat Tries Our Stories For Locals Only, techcrunch.com
- The Potential of Social Media for B2B in 2015, thenextscoop.com
- What Good Is Twitter?, www.theatlantic.com
Video
- YouTube tests ask “Whats was wrong with this ad?”, allgoogletesting.blogspot.com
- How-to Set Up a Professional Green Screen: 7 Top Tips, www.reelseo.com
- The 9 Essential Elements of an Effective Sales Video, amystarrallen.com
- Video Viewability Rises, but So Does Brand Risk, www.emarketer.com
- Why Mobile Video Advertising Is Set To Explode, techcrunch.com
- Why You Need to Develop a Vine Influencer Strategy Today, www.adweek.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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