Marketing Day: Programmatic Ads, Mobile Email Stats & A CMO’s View On Integrated Marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Estimote Launches New Platform For Beacon Management At Scale Although it’s early, there’s already a perception in the market that Bluetooth beacons are a commodity. That’s not quite true, but there are […]

on November 19, 2014 at 5:00 pm | Reading time: 7 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Estimote Launches New Platform For Beacon Management At Scale
    Although it’s early, there’s already a perception in the market that Bluetooth beacons are a commodity. That’s not quite true, but there are lots of providers out there making it tough to differentiate them. Estimote is one of the leaders and innovators in the space. And today the company is rolling out a new set of […]
  • A CMO’s View: It’s An Arms Race – Competitors That Make More Channels Work Will Outgrow You
    ZipRecruiter.com CMO Allan Jones says his brand sees marketing differently. “We treat marketing’s goal as not just ‘acquire customers’, but to craft a unified end-to-end customer experience,” says Jones, “From brand awareness to acquisition – both digital and offline – at the top, through the conversion experience and sales funnel, all the way to the […]
  • Fixing Programmatic: Start At The Top
    Publishers worry about the loss of revenue associated with the shift toward programmatic ad buying, but columnist Rob Rasko believes there are ways to solve this problem.
  • 5 Emails Pushing The Boundaries Of HTML & CSS
    Columnist Andrew King explores some of the most innovatively designed brand emails of 2014.
  • Report: 66 Percent Of Email Opens On Mobile, Mostly iOS Devices
    Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement and based on statistics captured from across the company’s client base. The report states that nearly half of all email opens are happening on smartphones. Another 17 percent are happening on tablets and the remaining 34 percent […]
  • Pinterest: The Social Search Goldmine
    Pinterest’s potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
  • Forrester Says Marketers Are Wasting Resources on Facebook, Twitter
    Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on […]
  • Salesforce Fully Integrates Social Studio Into Marketing Cloud
    Salesforce announced today that has fully integrated its Swiss Army knife of a social media tool into its suite of enterprise marketing, sales and customer service offerings. By folding Social Studio into the Marketing Cloud product, Salesforce said it has created the silo-busting tool that businesses are begging for. Now Salesforce customers will be able […]
  • Yahoo Integrates Access To Flurry’s In-App Video Inventory
    Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its reach across mobile apps and ad targeting capabilities. The integration allows advertisers to buy mobile video inventory on Flurry’s app network as well as its exchange through Yahoo Ad Manager Plus, which encompasses […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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