Marketing Day: Up Close @ SMX East, Twitter To Fund MIT Research Lab & Mobile Visual Search
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Puking Robot App Aims To Stop Kids From Robo-Tripping Health non-profits team to show kids the detrimental effects of using drugs. Twitter’s Social TV Ratings Will Launch In The UK This Month […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Puking Robot App Aims To Stop Kids From Robo-Tripping
Health non-profits team to show kids the detrimental effects of using drugs.
- Twitter’s Social TV Ratings Will Launch In The UK This Month
Twitter’s efforts to link television viewing with activity on its network took a step forward today when Kantar Media announced it will launch Twitter TV audience engagement ratings in the United Kingdom. Modeled after the Nielsen Twitter TV ratings in the United States, the new service will put more data behind Twitter’s contention that people […]
- Fonts & Conversion Optimization: Everything You Need To Know
One of the most-overlooked areas in conversion optimization is the role of fonts and typography. Columnist Jeremy Smith explains.
- Snack King Mondelez Strikes YouTube Video Ad Deal With Google
Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial global advertising commitment” with Google’s YouTube. This summer, Oreo’s parent company said it will spend half of its marketing budget on digital media by 2016. With this news, the company revealed it will move […]
- Mobile Visual Search Bridging The Gap Between The Real & Digital World
Imagine taking a photo of a product with your phone, searching with it, and buying it online. Columnist Lynn Baus explains the wonders of MVS.
- Rethink Your LinkedIn Strategy: 6 Benefits Of Treating It More Like Twitter
When you limit your LinkedIn network to only connections you personally know, you limit your overall networking potential.
- Up Close @ SMX East: The 4th Wave Of Content Marketing
Speaker Scott Brinker discusses the evolution of content marketing, including the next wave: interactive content.
- Twitter Will Fund MIT Research Lab To Study Public Communication & Social Organization
Backed by a $10 million, five-year funding commitment from Twitter, the MIT Media Lab has announced the creation of the Laboratory for Social Machines to study public communication and social organization. Twitter will also give the lab access to the full stream of real-time public tweets and the archive of every public tweet ever sent […]
- Up Close @ SMX East: Everyone’s Wrong About Influence Except Your Customers
Are influencers as scarce as marketers once thought? Not in the age of social media and user-generated content.
- Up Close @ SMX East: Seven Steps To Success In Native Advertising
This week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native advertising landscape. The advertising ecosystem is continuing to grow at rapid pace — and paid, owned and earned media channels are converging. This is where the native advertising opportunity […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing: No Plans To Give Ranking Boost For HTTPS
- Google: Penguin Refresh May Come As Early As Next Week
- Celeb Lawyer To Google: Block Nudes Or Pay $100 Million
- Avoiding SEO Pitfalls During Conversion Rate Optimization
- Bing Ads Debuts Enhanced Sitelinks In U.S.
- Lessons From Google@Manchester: You Don’t Need To Be Big To Be Best
- Moz: Google’s New Quick Answer Box Now Showing 98% More Often
- To Avoid Liability, Google Limits German News Content To Headlines
- SMX East 2014 Day Two Live Blog Coverage
Online Marketing News From Around The Web:
Affiliate Marketing
- How I Track my Affiliate Marketing Profit/Loss, affengineer.com
Analytics
- 4 Easy Ways to Measure Revenue, www.silverpop.com
- Time To Move Beyond Viewability: Better Metrics Await, www.adexchanger.com
Blogs & Blogging
- 5 Critical Elements of Every Successful Blog, www.johnchow.com
- Static Front Page vs Blog Page, tim-bonner.com
Business Issues
Content Marketing
- 10 Reasons Twitter is essential to your content marketing plan, www.businessesgrow.com
- Conducting a content check-up, econsultancy.com
- Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist, contentmarketinginstitute.com
- The Four Pillars of B-to-B Content Marketing, adage.com
- Who Will Market Our Content When We’re Gone? 4 Strategy Lessons From the Unicorns, contently.com
- Why Your Editorial Calendar Isn’t Getting the Job Done, pushingsocial.com
Conversion Optimization
- Pro Tips on Using Personalization for Conversions, blog.crazyegg.com
Copywriting, Design & Usability
- Top Tips for Developing a Personalized User Experience, www.stateofdigital.com
Domaining
- Google’s Impact On Web.com Will Be Less Than Expected, seekingalpha.com
- OVH to give away 50,000 new gTLD names for free, domainincite.com
- Pepsi True Launched By Pepsi, Don’t Use Domain, dotweekly.com
- Should new TLD registries sell directly to consumers?, domainnamewire.com
Ecommerce
- Drive Retail Sales with B2C Content Marketing: 8 Tips + a Checklist, contentmarketinginstitute.com
- E-retailing veteran Michael Rubin says exactly what he thinks, www.internetretailer.com
- Q&A: Selfridges’ Simon Forster on the brand’s multichannel retail strategy, econsultancy.com
- The Top Four Reasons Consumers Abandon Online Shopping Carts, www.marketingprofs.com
- Visuals are indispensable for converting millennial shoppers on mobile, www.mobilecommercedaily.com
Email Marketing
- 12 free email marketing templates for small businesses, econsultancy.com
- 12 Non-Technical Tips to Get More Email Subscribers, www.searchenginejournal.com
- Answers to 10 modern email design questions, myemma.com
- 6 Reasons Your Subscribers Don’t Care about Your Emails, and How to Fix It, www.firepolemarketing.com
- Improve Your Open Rates with These 12 Subject Line Tweaks, blogs.constantcontact.com
General Internet Marketing
- Your Online Marketing Success Begins With Goal-Setting, authoritylabs.com
Internet Marketing Industry
- GoodData Gets $25.7M Led By Intel, Eyes Up 2016 IPO, techcrunch.com
- Swrve Appoints Mobile Marketing Leader Steve Gershik as Chief Marketing Officer, www.swrve.com
Mobile/Local Marketing
- 3 Ways to Work Mobile Advertising Magic for Your Website, relevance.com
- How to Create Mobile Marketing As Unique As Your Users, blog.kissmetrics.com
- Mobile shoppers convert 160% more often on sites optimized for smartphones, www.internetretailer.com
- What Every App Developer Should Know About Android, www.smashingmagazine.com
Social Media
- Social Login and Sharing Statistics for 2014 Q3, blog.loginradius.com
- Beyond Cookie Cutter Social Media Metrics, blog.raventools.com
- How to Maintain a Rational Social Marketing Strategy in a Confusing Landscape, streetfightmag.com
- How to Set Social Media Goals, blog.bufferapp.com
- My short, uneventful flirtation with Ello, USA Today
- Science Inc. Refame Connects Influencers With Advertisers On Vine And Instagram, techcrunch.com
- Twitter Mac app updated w/ photo features for tweets and DMs, 9to5mac.com
- Twitter UK TV Ratings Go Live This Month, The First Of 6 New Markets With Kantar, TechCrunch
- Who Are Your “True” Facebook Friends?, allfacebook.com
- You say Ello and I say goodbye (to Facebook?), econsultancy.com
Video
- Amazon Ad Sales VP Lisa Utzschneider: Still ‘Day One’ for Video Ads, adage.com
- Why Aren’t You Using Video?, performinsider.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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