Marketing Day: Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & Social Ads
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & Social Ads Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Bizo Aims To Scale Anonymous Visitor Nurturing, Extends Marketing Automation To Display & Social Ads
Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its Multi-Channel Nurturing solution aimed at scaling outreach to anonymous website visitors who don’t provide contact information or sign-in during their visit, which can be more than 95 percent of visitors according to a SiriusDecisions […]
- Annotated Movie-Trailer Videos Connect With First-Time Homebuyers
Buying a home. It can be romantic. It can be dramatic. And it can be scary. To capture each of these three emotions for Canada’s RBC Royal Bank, Entrinsic developed a first-time homebuyer campaign which consists of three movie trailer-like videos, each of which center on one of the three emotions experienced when buying a […]
- Display To Eclipse Paid Search Ad Spend In 2016, Mobile Set To Become 4th-Largest Ad Medium
Spending on display advertising will soon overtake paid search. That’s according to ZenithOptimedia’s latest global advertising forecast. With display advertising growing at 21 percent a year, it’s expected to hit $74.4 billion in 2016. While paid search, which is experiencing 13 percent annual growth, is estimated to come in at $71 billion at that time. […]
- Will “Mass Surveillance” Report Hasten The Cookiepocalypse?
The prevalence of cookie-free mobile devices and growing hostility to third-party cookies has marked the cookie for almost certain death. A new report will add to the chorus calling for the end of third-party cookies as an online tracking tool. The report (cited by TheVerge) from Princeton researchers details how relatively simple it is to […]
- Get To Know: Tealium CMO Tracy Hansen
As the CMO for Tealium, an enterprise tag management provider, Tracy Hansen says her team of savvy marketers are redefining how digital marketers can interact with their data. Hansen is responsible for building a world-class brand for Tealium, while also delivering strong bottom-line results through rich marketing programs and a laser-focused alignment with sales. Before […]
- LinkedIn Releases Content Shock And Awe
With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. […]
- Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]
- HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks
HBO’s bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art. You don’t have to know the difference between House Stark and House Lannister to appreciate HootSuite’s homage to the show’s opening credits with Facebook, Google, Twitter and […]
- Video Parody: How Google Glass Changed This Guy’s Life In All The Wrong Ways
Darin DiNapoli has created a video parody of the average Google Glass Explorer named “Google Glass Adventures by Teddy Miller.” I don’t want to ruin the video by giving away all the lines but… It makes fun of how many Google Glass Explorers really can’t afford to by Google Glass but they do anyway just […]
- Report: Twitter Is Gearing Up For A Major Advertising Push
Twitter is preparing a major upgrade to its advertising offerings according to a story in the Wall Street Journal today. The Journal reported that Twitter will introduce 15 types of new ad products in the next six months. First up in the next few weeks — and already visible for some Twitter users (see screen […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Updates Its Privacy Policy
- How Long Can RetailMeNot’s “SEO Empire” Survive?
- Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding
- Survey: 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month
- The Enhanced Campaigns Big Picture & What’s Next For AdWords
Online Marketing News From Around The Web:
Analytics
- Universal Analytics Out of Beta and Into Our Hearts, Luna Metrics
Blogs & Blogging
- 44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growth, ProBlogger
- How Non-Writers Can Craft Business Blogs, KISS Metrics
- My Top 5 Mistakes as a Blogger, ProBlogger
- Should Your Business Accept Blog Comments, Jeff Korhan
Business Issues
- Exclusive: this is Android TV, www.theverge.com
- Twitter Tax Break is Target in San Francisco Income War, Bloomberg
- Vine Co-Founder Colin Kroll to Step Down From General Manager Role, recode.net
- 72% of Americans Won’t Wear Google Glass Because of Privacy Concerns, AdWeek
- AOL Names New Technology Chief, Wall Street Journal
- Clicks and Balances: Top Government Websites and U.S. Web Brands in February 2014, Nielsen
- Facebook Wants to Turn Small Businesses Into Advertisers, Ad Age
- Google Licenses Room 77 Software in Mobile Travel-Booking Push, Bloomberg
- Online Advertising Company Yodle Planning IPO This Year, Wall Street Journal
- The Plain Facts: Shifting the Conversation to the Use of Data, thedma.org
- Twitter Acquires Android Lockscreen App Cover, Moves Deeper Into Mobile Services, TechCrunch
- Yahoo fixes Flickr invitation bug that leaked real names and email addresses, www.theguardian.com
Content Marketing
- 3 Steps to Overcome the Fear of Building a Content Marketing Strategy, Content Marketing Institute
- 6 Ways to Get More from Your Marketing Content, blogs.constantcontact.com
- 7 Missing Elements of Your Content Strategy, Small Business Trends
- How Powerful Brand Storytelling Can Supplant Commercials, Content Marketing Institute
- The Pressure of Long-Form Content, www.blogtyrant.com
Copywriting, Design & Usability
- Marquees: Why They Can Still Have a Place in Web Design, usabilitygeek.com
Display & Contextual Advertising
- Copyblogger’s 2014 State of Native Advertising Report, www.copyblogger.com
- Which Facebook Objective Is Best For Me?, PPC Hero
Domaining
- Google appears to have sold Hello.com domain name, Domain Name Wire
E-Commerce
Email Marketing
- DMARC’s (Un)intended Consequences: Why Yahoo is Bouncing Your Emails, FeedBlitz
- Does Your Business Really Need An Email Newsletter?, Koozai
- The one thing that’ll turbocharge your email list growth, myemma.com
Internet Marketing Industry
- How Techmeme Became The Must-Read News Site For Everyone In The Multibillion-Dollar Tech Industry, Business Insider
- E-commerce services firm Fluid acquires social commerce technology vendor 8thBridge, Internet Retailer
- How to Optimize Your ROI From Attending Conferences, www.linkedin.com
- MediaMath Partners With Yahoo, Microsoft and iSocket to Launch Automated Guaranteed Premium Media Buying Within TerminalOne(TM), Market Wired
- There’s a new baker in the e-commerce kitchen at Mrs. Fields, Internet Retailer
Mobile/Local Marketing
- Ace Hardware finds high-value mobile offers are most popular, www.mobilecommercedaily.com
- Mobile is now the main driver of global adspend growth: stats, eConsultancy
- The decline of the mobile web, www.cdixon.org
- Three Ways To Attract More Local Customers, Forbes
Social Media
- 5 Facebook Page Tools to Improve Your Page Management, Social Media Examiner
- Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage, simplymeasured.com
- Hand Off Social Media to Your Customer Service Department, CopyPress
- Trending Visual With Pinterest & Instagram! Enhance Your Content, aimClear Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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