Marketing Day: Bing ad campaigns, Adobe Primetime & Facebook fights fake news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on December 15, 2016 at 4:05 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- See how 16 leading digital analytics platform providers stack up
Dec 15, 2016 by Digital Marketing Depot
Digital analytics play a crucial role in nearly every enterprises digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. - Monetizing your digital marketing expertise
Dec 15, 2016 by Stephan Spencer
Columnist Stephan Spencer discusses how you can use SEO and online marketing knowledge to build assets that make money for you, rather than having all the gains go to your clients. - The next Bing thing: Get your Bing campaigns in top shape for 2017
Dec 15, 2016 by Anna Shirley
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. - Adobe Primetime adds TV Media Management Platform
Dec 15, 2016 by Barry Levine
The addition moves Primetime beyond helping TV program makers get on devices, to forecasting ad inventory across all screens and by audiences. - Facebook to use crowdsourcing, fact-checkers and labels to combat fake news
Dec 15, 2016 by Greg Sterling
The social giant will tap users to flag potential hoaxes, and then professional fact-checkers to determine veracity. - Report: Verizon using Yahoo hacking to ask for $1 billion price concession
Dec 15, 2016 by Greg Sterling
Yahoo in a tough spot: it needs the deal but would have trouble selling a $1 billion discount to institutional investors. - Hold that SDK: Mobile app advertising help is on the way
Dec 15, 2016 by Keith Pieper
While mobile app advertising has been fraught with challenges, contributor Keith Pieper believes the answer may lie in Progressive Web Apps (PWA). - Reserve with Google: Deeper booking integration through search and Maps
Dec 15, 2016 by Greg Sterling
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. - Amazon delivered its first order via drone
Dec 15, 2016 by Matt McGee
Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery. - Google agrees to change when it scans emails for ad targeting
Dec 15, 2016 by Ginny Marvin
Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes. - [Podcast] Marketing Land Live #38: Facebook’s measurement mistakes with Jeanne Bright of DigitasLBi
Dec 15, 2016 by Matt McGee
In this week’s show, we talk about Facebook’s continued struggle with measuring and reporting data related to ad campaigns, video views and more — a “comedy of errors,” as our special guest calls it — and its impact on brands and publishers. - Why influencers are not programmatic
Dec 15, 2016 by Maggie Malek
On the heels of a deal that makes influencer content available for programmatic buys, columnist Maggie Malek explains why treating influencers programmatically is a bad idea. - #TheYouTubeAd contest recognizes AT&T, Budweiser, Old Spice & others for ‘iconic’ ads
Dec 14, 2016 by Amy Gesenhues
Partnering with The Webby Awards, YouTube’s contest for ad of the year included six different categories.
Online Marketing News From Around The Web:
Affiliate Marketing
- 2017 Affiliate Marketing Trends and Predictions from 10 Top Experts, www.amnavigator.com
Analytics
- Let’s Resolve the Data Analytics Conflict in 2017, www.cmswire.com
- TV Networks Move to Sell Ads Based on More Advanced Digital Metrics, www.emarketer.com
- Why Content Analytics Still Hasn’t Hit the Big Time, www.cmswire.com
Blogs & Blogging
- Huffington Post Launches New Contributor System And Bloggers Are Furious, www.blogherald.com
Business Issues
- Important Security Information for Yahoo Users, yahoo.tumblr.com
- Why Twitter didn’t get a seat at Trump’s table for Silicon Valley A-listers, qz.com
Content Marketing
- 11 Top-Notch Proofreading Tools for Content Marketers, www.convinceandconvert.com
- A Content Strategy Starter Kit for Marketers, contentmarketinginstitute.com
- B2B Content-Enabled Campaigns: Top Trends, Benefits, and Goals, www.marketingprofs.com
- Why you should NOT write clickbait headlines, yoast.com
Conversion Optimization
- 3 CRO Techniques for Boosting Conversions in 2017, www.searchenginejournal.com
- 4 Tips for Building a Social Media Conversion Strategy, www.adweek.com
Copywriting, Design & Usability
- Analysis: What Links Appear in the Web’s Best Navigation Bars?, www.blogtyrant.com
- Ghost Buttons: UX Disaster or Effective Design?, conversionxl.com
- Styling Web Components Using A Shared Style Sheet, www.smashingmagazine.com
E-Commerce
- 4 omnichannel trends changing the state of retail marketing, venturebeat.com
- How to do Content Marketing for E-commerce Stores the Right Way, blog.crazyegg.com
- How to Sell More Amazon Products Through Differentiation, www.marketingwords.com
- Report: Few retailers are omnichannel ‘leaders’, www.retaildive.com
- The new ways criminals are defrauding e-retailers this holiday season, www.internetretailer.com
Email Marketing
- Email Marketing Automation Tips for This Holiday Season, www.marketingprofs.com
- The Future of email marketing – 2017 edition, www.emailmonday.com
General Internet Marketing
- 2017 Digital Marketing Trends: The Questions We Didn’t Get to Edition, simplymeasured.com
- 5 Challenges Marketers Must Face in 2017, www.cmswire.com
- Five Things CMOs Want in 2017, adage.com
Internet Marketing Industry
- OneSpot Announces Breakthrough Content Intelligence Solution, www.prnewswire.com
MarTech
- The Role Of Ad Tech In The Post-Truth Era, adexchanger.com
Mobile/Local Marketing
- Apps Are Dead: It’s All About Channels in 2017, www.adweek.com
- Facebook Messenger’s new camera lets you apply art and special effects to photos and videos, venturebeat.com
- Majority of Marketers Lack Confidence in Their Cross-Device ID Capabilities, thedma.org
- The Complete Guide to Messaging Apps, www.searchenginejournal.com
- What were the biggest mobile marketing trends of 2016?, econsultancy.com
Other Items
Social Media
- 29 Advanced Social Media Tips You Probably Aren’t Using (According to the Experts), simplymeasured.com
- 3 Creative Ways to Generate Leads With Instagram, www.jeffbullas.com
- Are encrypted direct messages coming to Twitter?, techcrunch.com
- How to Guarantee Your Social Media ROI is Zero, heidicohen.com
- Stop Making These 14 Facebook Ad Mistakes In 2017, www.ppchero.com
- The Best Publishers On Facebook and Instagram in 2016, www.newswhip.com
- This Instagram Timeline Shows the App’s Rapid Growth to 600 Million, www.adweek.com
- Twitter cuts Dataminr access for law enforcement fusion centers, techcrunch.com
- Twitter reportedly developed, then killed off, a messaging app for emerging markets, techcrunch.com
- Why Advertisers Are Nonplussed By Facebook’s Ad Metrics Errors, adexchanger.com
Video
- AdWords Scripts Available For YouTube Video Campaigns, www.ppchero.com
- Daily Mail Among First to Deploy Video Header Bidding, adage.com
- How to Create a 5-Day Social Media Video Series for Rapid List Growth, www.amyporterfield.com
- Periscope sunk without Twitter’s wings, techcrunch.com
- The Future of Marketing With Augmented Reality, www.copypress.com
- WordPress adds 360-video support to its vast blogosphere, techcrunch.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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