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Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on November 30, 2016 at 4:10 pm | Reading time: 7 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Nov 30, 2016 by Greg Sterling
Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.
Is in-house marketing better than using an agency?
Nov 30, 2016 by Jacob Baadsgaard
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.
Google’s shift to mobile-first: mobile moments that matter
Nov 30, 2016 by Jim Yu
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
‘Beacons are dead,’ says CEO of a retail analytics firm
Nov 30, 2016 by Barry Levine
The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.
Size matters: 5 tips for creating LEAN programmatic creative
Nov 30, 2016 by Victor Wong
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.
Return Path buys email deliverability specialist Email Copilot
Nov 30, 2016 by Barry Levine
The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.
Snapchat shuts down Story Explorer feature in Live Stories
Nov 30, 2016 by Tim Peterson
Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.
10 domain name secrets to repair your online reputation
Nov 30, 2016 by Chris Silver Smith
If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
Amazon: Alexa devices were best-selling products from any manufacturer
Nov 30, 2016 by Greg Sterling
Amazon reported that ‘millions’ of Alexa devices and Fire tablets were sold.
Ranked conversations have arrived to the Twitter mobile experience
Nov 29, 2016 by Tamar Weinberg
Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.
MarTech Conference series adds Boston event in 2017
Nov 29, 2016 by Marketing Land
Marketing Land publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017.