Marketing Day: Automated video content, Singles Day & Facebook’s pre-roll ad test

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• What digital transformation means for brands
  Dec 4, 2017 by Dan Purvis
  Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation.
• Another consumer privacy issue in the age of GDPR: Session replay scripts
  Dec 4, 2017 by Barry Levine
  A Princeton University study finds that such tracking of user browsing can collect and distribute a lot of confidential info.
• Does your company need a call analytics platform?
  Dec 4, 2017 by Digital Marketing Depot
  Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey.
• Delmondo, Uru team up for automated video content analysis service
  Dec 4, 2017 by Barry Levine
  As part of the new partnership, the New York City companies are also launching what they say is the first automated video scanning for brand safety.
• Here’s a case of huge inventory fraud that ads.txt could vanquish
  Dec 4, 2017 by Barry Levine
  The “domain spoofing” Hyphbot is three or four times larger than the legendary Methbot — but publishers have the antidote.
• Singles Day was a global shopping phenomenon, but will US marketers hop on board?
  Dec 4, 2017 by Shani Rosenfelder
  Singles Day may have come and gone, but that doesn’t mean you can’t make it part of your 2018 marketing strategy. Contributor Shani Rosenfelder explains why US marketers shouldn’t ignore the holiday.
• Facebook’s pre-roll ad test will only run in Watch, not News Feed
  Dec 1, 2017 by Tim Peterson
  Facebook plans to test running pre-roll ads, but it is expected to be limited to Facebook’s Watch tab.
• My 12 most important SEO metrics to monitor
  Dec 1, 2017 by John Lincoln
  How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks.
• Law firms spamming Google My Business: Don’t trust your money or your life to them!
  Dec 1, 2017 by Joy Hawkins
  Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• The next wave of ABM: A blended approach (Part 1)
  Dec 4, 2017 by Jessica Fewless
  Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.

Online Marketing News From Around The Web:

• 5 Reasons Marketing Budgets Will Drop In 2018, CMS Wire
• Facebook opens new London hub, to create 800 UK jobs, Reuters
• Four ways brands build loyalty & engagement (without using points), Econsultancy
• How Facebook is pitching Watch to advertisers, Digiday
• Is Email Marketing Performance Improving?, MarketingProfs
• Share your experiences and win an iPhone X! The Local Search Industry Survey 2017 is open now, BrightLocal
• Study: Video will climb to 75% of all mobile traffic by 2023, Mobile Marketer
• The Mobile Revolution Has Only Just Begun: Here’s Why, Stone Temple
• Top 5 Trends That Will Drive Ecommerce in 2018, Multichannel Merchant
• Why you should lean into how-to content in 2018, Think with Google