Marketing Day: August’s Top 10 YouTube Video Ads, The Apple Event & Instagram’s 30-Second Video Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on September 9, 2015 at 4:02 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor
Sep 9, 2015 by Marketing Land
Finding the right balance between personalization and privacy. - Content Blocking In iOS 9 Unlikely To Bring About Mobile “Admageddon”
Sep 9, 2015 by Greg Sterling
There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are concerned about a coming “Admageddon” of sorts, while some optimistically believe that ad blocking technology will actually motive ad-quality improvements. - Top 10 YouTube Video Ads In August: DC Shoes & ROC by Monster Debut At #1 & #2
Sep 9, 2015 by Amy Gesenhues
Last month’s top ten video ads generated a combined 73,190,366 views and accounted for more than 156 million minutes watched. - 7 Ways To Fail At Twitter
Sep 9, 2015 by Danny Sullivan
Looking to leverage Twitter for massive fail? Here are some tips to follow — or to avoid, if you’re seeking success! - Disaggregation And The Rise In Collaborative Marketing
Sep 9, 2015 by Andy Lombard
A disaggregated marketing strategy can help you target different types of groups, potentially increasing sales. But columnist Andy Lombard believes that in order to fully take advantage of it, we need new collaborative technologies. - Apple Event: iPhone 6s, iPad Pro, Apple TV And Ad Blocking Expected Today
Sep 9, 2015 by Greg Sterling
Later this morning (at 10 a.m. Pacific) in San Francisco, Apple is expected to introduce its widely anticipated interim-generation iPhone, the 6s, as well as a revamped Apple TV and a larger iPad. - For Ashley Madison Users, What’s Next? Reputation Apocalypse, Phase 2
Sep 9, 2015 by Chris Silver Smith
The massive Ashley Madison leak exposed the personal information of millions. Columnist Chris Silver Smith explains why the worst isn’t over for its victims and shares tips on what steps they should take next. - Instagram Has Arrived As A Haven For Ad Dollars, Thanks To Global Ad Roll-out & New Ad Options
Sep 9, 2015 by Greg Finn
A global expansion, 30-second ads, the self-serve Facebook ad platform and a handful of other Instagram upgrades will have media buyers and advertisers dancing with delight. - Rates For Marketing Land’s SocialPro Conference Increase Saturday. Register Today!
Sep 9, 2015 by Marketing Land
Social media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up some new challenges and opportunities for marketing practitioners, including: Optimizing content for maximum social distribution. - Facebook To Small Businesses: Use Pages As Your Primary Mobile Solution
Sep 8, 2015 by Greg Sterling
Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.”
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 4 Reasons Organic Search Is Better
- Google Adjusted How They Show Index Count Estimates
- Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying Links
- Bing Ads Launches Keyword Planner Tool In All US Accounts
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Window Launches Strategy Hub, blog.affiliatewindow.com
Analytics
- What Steam Engines, Robots And Analytics Have In Common, techcrunch.com
Blogs & Blogging
- 10+ Tips to Increase Trust and Credibility of Your WordPress Blog, www.wpexplorer.com
- 4 Ways You Can Use Content Curation to Write Killer Blog Posts (Without Starting from Scratch), blogs.constantcontact.com
- The 9 Habits of Blogging to Increase Your Chances of Success, www.problogger.net
Business Issues
- Just how good are Google’s driverless cars?, qz.com
- Mark Zuckerberg Tops the 2015 New Establishment List, October Vanity Fair Cover, www.vanityfair.com
- Yahoo Denied IRS Request in Alibaba Stake Spin-Off, www.streetinsider.com
Content Marketing
- 5 Ways Social Media Boosts Your Content Marketing Results, heidicohen.com
- 5 Ways to Take Risks in Content Marketing, smallbiztrends.com
- A Clear Path for Marketers to Surviving Content Shock, moz.com
- Discussion Point: What Matters in Content Marketing?, www.cmswire.com
- Does Your Content Marketing Pass the Mom Test?, www.convinceandconvert.com
- Essential Tools to Optimize Your Content Marketing, www.toprankblog.com
- Five tips for using content to drive online sales, www.internetretailer.com
- How NowThis tailors its content to specific platforms, digiday.com
Conversion Optimization
- 5 Holiday Conversion Problems and How to Fix ‘Em, www.getelastic.com
- 5 Practical Ways to Increase Conversions on Your Website, www.jeffbullas.com
Copywriting, Design & Usability
- 5 Typography Tweaks For Better Web Design & Response, conversionxl.com
- How to Find the Best B2B Copywriters: A 10-Point Guide, www.marketingprofs.com
- Is Your UX Team Missing This Important Expert?, www.usertesting.com
- Optimize Your Site For Every Stage Of The Buying Cycle, www.searchenginepeople.com
- The Ultimate Guide to Copywriting, blog.kissmetrics.com
Domaining
- How can we bring liquidity to the domain name business?, domainnamewire.com
- Who wants ICANN’s $60m gTLD windfall?, domainincite.com
E-Commerce
- 4 Tips for a Successful Holiday Pop-up Shop, www.practicalecommerce.com
- Amazon finally stops selling the Fire Phone, as company adjusts its hardware strategy, www.geekwire.com
- Drop Shipping Pros and Cons for eCommerce, smallbiztrends.com
- How to make Black Friday stand out in the longer holiday season, econsultancy.com
- Tailored marketing messages help Swell lure shoppers to click and buy, www.internetretailer.com
- Top 10 marketing trends you need to know, www.retaildive.com
- Top Global E-Commerce Markets and Trends, www.adweek.com
Email Marketing
- Complete Guide to Email Marketing Metrics, www.verticalresponse.com
- Never Stop Improving: 5 Ways to Optimize Email Marketing, blog.returnpath.com
- What’s the most effective digital marketing channel?, myemma.com
General Internet Marketing
- Ad blocking may save digital marketing from itself, digiday.com
- Here It Is! The Definitive Guide to Digital Advertising, blog.marketo.com
- How marginal ROI tells you where to spend your digital marketing budget, econsultancy.com
Internet Marketing Industry
- CrunchBase Is Spinning Out, Backed by Emergence Capital, TechCrunch
- Total-Apps Announces Interactive Video and Secure Payment System for Facebook, total-apps.com
- Unveiling Crescendo: A Content Marketing System to Help Marketers Scale, Optimize and Measure, PR Newswire
MarTech
- How Tech Charts Can Help You Achieve Marketing Success, www.silverpop.com
Mobile/Local Marketing
- 3 ways to approach mobile measurement, www.mobilecommercedaily.com
- A 3-Step Guide to Cross-Device Customer Journey Mapping, www.convinceandconvert.com
- Ahead Of WatchOS 2.0 Unveiling, Developers Built Nearly 11,500 Apple Watch Apps, TechCrunch
- Jump Start Your Mobile Strategy This Holiday Season, www.cmswire.com
- Mobile App Evolution: Using the Smartphone Camera for More Than Selfies, www.adweek.com
- Should Your Brand Be Blabbing?, adage.com
- Two great reasons to upload photos to your Yelp Business Page today., biz.yelp.com
Reputation Management
- Six Key Trust Factors You Should Have On Your Website, www.koozai.com
Social Media
- 6 Tips to Improve Your Facebook Posts, www.socialmediaexaminer.com
- Appeals Court Sides with Facebook in Fight Over Postings, www.wsj.com
- Building a more unified Twitter for iOS, Twitter Blog
- How to Gain 500 Instagram Followers in 7 Days the Honest Way, www.socialmediaexplorer.com
- Q&A: How Maersk Line created a brilliant B2B social media strategy, econsultancy.com
- The Biggest Twitter Publishers Of August 2015, blog.newswhip.com
- What Is Dark Social?, simplymeasured.com
- What Social Media Marketers Can Learn From Reddit AMAs, www.adweek.com
Video
- Periscope Is Secretly Building An Apple TV App, techcrunch.com
- Set Your YouTube Stage With TrueView Ads And Remarketing, www.ppchero.com
- Top 10 Facebook Video Tips for Beginners, blog.bufferapp.com
- Video Marketers: Use Google’s Brand Lift Surveys for Extra Data, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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