Marketing Day: August 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook May Expand Use Of Facial Recognition To Billion+ Public User Profile Pictures
  After Facebook announced updates to its Data Use Policy this week, Reuters is reporting that the social network is considering applying its facial recognition technology to user profile pictures, adding over a billion public profile photos to the site’s facial recognition database. According to Reuters, Facebook leverages the facial recognition technology for its “Tag Suggest” […]
• Who Needs Foursquare More: Google, Yahoo Or Microsoft?
  Bloomberg reported late yesterday that Microsoft and American Express are competing for an “equity stake” in Foursquare. Amex is something of a surprise here and could do some very interesting things with Foursquare beyond its previous experiments. Amex is also an interesting sales partner (potentially) for Foursquare as it tries to gain more small business […]
• Is Your Marketing Program Ready For Holiday?
  Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or break the business calendar. With the end of back-to-school comes the inevitable code freezes and holiday lockdowns. So while production teams audit for site stability, scalability and vulnerability, there’s no better time […]
• Caught Redd-Handed: How Trying To Game Reddit Can Backfire For Brands
  If there is one thing as popular as narwhals or bacon on Reddit, it is the community rallying around those trying to infiltrate their system. As we’ve previously reported, Reddit does not like people who spam or who try to synthetically inflate their own articles. People haven’t learned this yet and over the past few […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 10 Features Unique To Bing Ads That You Might Not Know About
• Search In Pics: Google Glass Sign, Google Cargo Truck & Yahoo’s 30 Days Of Logos
• SEO Ambiguity & Pattern Recognition
• Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar
• Bing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question
• Twitter Now Shows Protected Tweets In Its Search Results, But Not All Can See Them

Online Marketing News From Around The Web:

Analytics

• 5 Free Google Analytics Dashboards That You Can Download Right Now, Business 2 Community
• Updates on Analytics Access Controls, Google Analytics Blog

Blogs & Blogging

• 10 Must Have WordPress Plugins of 2013 Every Blogger Should Know About, www.jeffbullas.com

Business Issues

• ESPN Reupps With Twitter Amplify for College Football, AdWeek
• Google hiring for new top level domain name initiative, Domain Name Wire
• Industry reaction to YouTube’s new logo: Taxi Studio, Love, SomeOne, The Partners, Designwerk, Thompson Brand Partners, www.thedrum.com
• Microsoft and Google to sue government over transparency, www.zdnet.com
• Poll Shows Users Not Thrilled About Yahoo Logo Changes, ReadWrite
• The real plan for Google Glass may be to sell it to businesses, not consumers, qz.com
• Twitter General Counsel Alexander Macgillivray to Leave Company, All Things D
• Twitter Poaches Facebook Marketing Head Kate Jhaveri, All Things D
• Why Foursquare’s new feature makes a Google takeover offer even more likely, GigaOM
• YouTube has a new logo, but it’s not replacing the old one, www.thedrum.com

Content Marketing

• Have Google Made The Content Landscape Better Or Worse? Discuss, Koozai

Conversion Optimization

• Compelling Copy + Clean Design + Fewer Distractions = 40.81% Increase in Sales, visualwebsiteoptimizer.com

Copywriting, Design & Usability

• The Future of User Behavior – Whiteboard Friday, moz.com

Domaining

• ICANN finally signs more new TLD contracts; Donuts signs a dozen, Domain Name Wire

Internet Marketing Industry

• Headway Digital Announces DSP/DMP Integration, Focuses On Latin America And US Hispanics, MediaPost
• Salesforce Q2 Results Beat Expectations, Cutting Jobs in Canada, All Things D

Mobile/Local Marketing

• Googling Yourself Takes on a Whole New Meaning, New York Times
• How to Target Mobile Consumers Who Are Ready to Purchase, Yahoo Advertising Blog
• What Google Glass aspires to be, CNET

Other Items

• New Google Sign-in Page for Mobile Devices, Google Operating System

Reputation Management

• How Local Sites Can Win the War on Fake Reviews, streetfightmag.com

Social Media

• 13 Tweets a Real Estate Agent Should Have Answered, Not Me., LinkedIn
• “Twitter for Android Experiment” rolling out to select users, mobilesyrup.com
• 5 Awesome Facebook Timeline Contest Ideas, All Facebook
• Authors’ Twitter Handles Now Linked To Their Articles In Reply Tweets On Mobile, Media Bistro
• Twitter Launches A Beta Testing Program On Android, TechCrunch
• Twitter’s New Conversations Feature a Blue Line Causing Some Twitter Users to Feel Blue, abcnews.go.com