Marketing Day: August 3, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Better Stalking, Google’s Costanza Wallet & Facebook PR Problems Among the highlights this week, Google gave marketers better stalking capabilities while giving users a digital Costanza wallet. Meanwhile Facebook […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Marketing Biz: Better Stalking, Google’s Costanza Wallet & Facebook PR Problems
Among the highlights this week, Google gave marketers better stalking capabilities while giving users a digital Costanza wallet. Meanwhile Facebook dealt with public relations issues that may have forced their hand with DoubleClick and yet another new subscription eCommerce site debuted. A simpler way to re-connect with your website visitors Remarketing with Google Analytics helps […]
- Post Targeting For Facebook Pages Gets More Powerful With New Options
Until today Facebook Page posts could only be targeted to specific locations or languages. Facebook has now released new targeting options that allow admins to target by demographics, interests and more. The new page targeting options include: Age Gender Interested In Relationship Status Language Education Workplace Location The new targeting will allow admins to mold […]
- Facebook Questions Has Died A Quiet Death
Has anyone seen Facebook Questions lately? Oh sure, you’ve seen questions on Facebook. And you’ve probably asked questions on facebook — the “Ask Question” option is alive and well on the status box, as you can see above. But Facebook Questions, the separate application that launched just over two years ago is nowhere to be […]
- Google’s Betting On Advertising To Drive Google+ Uptake: Why Marketers Should Pay Attention
Over the last few months Google, the advertising-supported company that historically eschewed traditional advertising, has used print and TV media to promote Google+, its answer to the Facebook phenomena. TV viewers in the US may be familiar with Google+ commercials such as The Muppets Google+ hangout. Google is also promoting Google+ across Europe. Full page […]
- Photos Increase Facebook Reach, But Does It Drive Traffic?
Photos are said to improve engagement on Facebook, but does that engagement in turn boost traffic or fans? No, our testing found — but there still might be value in using them. Ever since Facebook started displaying Reach data directly on Facebook fan pages, here at Marketing Land and Search Engine Land we have been […]
- According To Facebook, 8.7% Of Accounts Aren’t Real
During Facebook’s first earnings call last week a good chunk of user data was released. Facebook reported 955 million monthly active users, 552 million active daily users, 543 million monthly active mobile users. The official 10-Q filing that was published this week was quite transparent around user data showing that a total of 8.7% of users […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Intros Congressional District Targeting In AdWords
- Crowdsourced SEM: Under The Hood With Trada
- How To Get Smart(er) With Conversion Tracking
- Recce Offers Winning Take On 3D Mapping
- Search In Pics: Yahoo Family Olympics, Google Fiber Stickers & Panda iPhone Wallpaper
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Recruitment Letter: 7 Mistakes to Avoid (a Critique), www.amnavigator.com
Blogs & Blogging
- 5 Things Running Taught Me About Blogging, blog.shareaholic.com
- 50 Blogging Ideas to Steal and Take Credit For, pushingsocial.com
- Get Serious – Your Blog IS a Community, Search Engine People
- How to Improve the WordPress Plugins Repository [Expert Interviews], managewp.com
- The Rise of Corporate Blogging, www.ecommercetimes.com
- Transfer Your Blog From WordPress.com to WordPress.org Part 1, www.problogger.net
Business Issues
- Revolving Door: Yahoo Departures Begin, Even as Mayer’s Team Still TBD, allthingsd.com
- This man wants to destroy Amazon, tech.fortune.cnn.com
Conversion Optimization
- 4 Opportunities to Successfully Optimize the Full Conversion Funnel, searchenginewatch.com
Copywriting, Design & Usability
- 15 Tips to Speed Up Your Website, www.seomoz.org
Display & Contextual Advertising
- 3 Tips for Effective Facebook Advertising, fbppc.com
Domaining
- Marchex sells record $3.3 million in domains on Q2, domainnamewire.com
Email Marketing
- Email Marketing that Drives Conversions [Infographic], www.getelastic.com
- Yahoo! Implements Big Filtering Change, www.responsys.com
Local Marketing
- Google+ Business and Local Merge Process is NOW LIVE, Mike Blumenthal
- Step by Step Guide to the Google+ Business/Local Merge Verification Process, Mike Blumenthal
Mobile Marketing
- How Five Major Retailers Are Testing Foursquare’s New Ads, AdWeek
- Will Mobile Ads Make a Mark for Facebook?, www.emarketer.com
Reputation Management
- A Valuable Reputation Lesson from a Drive-Thru Bully, www.trackur.com
Search Marketing
- Google Local Search A Giant Step Backward, www.15miles.com
- Is Pottery Barn’s Paid Search Actually Paying Off?, blog.compete.com
- Marketing morsels from: Brad Geddes, www.ppcassociates.com
- SEO: Can Local Searchers Find Your Stores?, www.practicalecommerce.com
- The PlaceRank Secret Behind Google’s Local Search Rankings, webmarketingtoday.com
Social Media
- Report: Chick-Fil-A Facebook Engagement Skyrockets 1,572 Percent In July, allfacebook.com
- 6 Tips for Writing a Facebook Post with the Perfect Call to Action, Social Media Today
- Google Plus Allows Automatic Cross-Posting to Social Site Orkut, Digital Inspiration
- Keeping your social media accounts engaging, www.socialmediaexplorer.com
- The Top 5 Marketing Tricks on Pinterest, Performancing.com
- Tweetbot for Mac Gets Multiple Dockable Columns and More, thenextweb.com
- Twitter Goes to the Movies, Wall Street Journal
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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