Marketing Day: August 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook Updates Policies On How User Data Is Used In Advertising
  Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documents that explain how the company collects and uses data — particularly in advertisements. Close observers of Facebook’s privacy and usage documents may want to check out the “redline” PDFs for the Data Use Policy and Statement of Rights and […]
• New Version Of Yahoo iPhone Flickr App Includes Picture-Perfect Editing Tools For Free
  Yahoo has released a new version of the iPhone Flickr App, adding new updates and removing fees for a selection of the professional editing tools. Now users will have access to features like photo enhancement, cropping, sharpening, and color adjustments for free. Noting the iPhone 5 as the most popular camera on Flickr, Yahoo claims […]
• Foursquare Putting More Emphasis On Push Alerts
  Foursquare today announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Leveraging all the company’s check-in and social data it will proactively notify users of in-venue tips and recommendations or interesting things nearby: [W]hen you sit down to dinner, we might ping you with […]
• AdSense Adds New Text Ad Fonts
  Today, Google made five new fonts available in AdSense. Publishers can opt to have one default font face that applies to all text ad units or choose different settings for individual ads. The complete list of font faces now available are: Arial, Times, Verdana, Open Sans, Open Sans Light, Roboto Light, Ubuntu Light and Lora. […]
• Foursquare’s Crowley: No Plans For Google Glass App Until “Real People” Wearing Them
  Foursquare is out with a change to its app designed to automatically alert you to interesting things you’re near. Sounds ideal for Google Glass, as well as phones. But until “real people” are wearing them, don’t expect Foursquare to be coming to Google’s smart eyewear, says founder Dennis Crowley. I’d asked Crowley about this on […]
• Twitter Lead Gen Cards Get New Features & A Full Release To All Advertisers
  Early this Spring Twitter tested a lead-generation tool for advertisers. A few months after the announcement select advertisers were given access to the lead gen card ad units.. Today, all advertisers will have access to the Lead Generation Card product. In addition to opening to all advertisers, Twitter is also souping up the capabilities of […]
• 4 Must-Know Facts On Product Listing Ad Mechanics
  Google’s Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers’ pay-per-click (PPC) strategies. This rapid growth has been fueled in part by the improved performance of PLAs over traditional text ads. However, the increased spend has also […]
• Return On Spam: Scam Facebook Posts Are Making Sites $200 Million A Year
  According to a group of Italian security researchers those spammy links you see posted on Facebook are not only annoying but also profitable. Quite profitable. In a piece by The Guardian, Italian researchers Andrea Stroppa and Carlo De Micheli calculated that these 3rd party scam sites being promoted by these Facebook links are earning $200 million […]
• Chinese Handset Maker Steals Hugo Barra From Google
  Android VP of Product Management Hugo Barra announced yesterday that he was leaving Google. Following Android founder Andy Rubin’s transition off the team Barra is the second major departure for Android within a period of six months. Barra has been “the public face of Android.” As recently as a month ago Barra was on stage […]
• 10 Holiday Gift Guide Ideas For Email
  Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over the holiday season. Gift guides, in particular, tend to be high performers. In fact, I strongly recommend that, rather than running just one gift guide campaign, you consider the following ideas to extend […]
• QR Codes Work (When Done Well)
  One of the advantages of writing this column at Marketing Land now is that we can focus on any aspect of mobile marketing that interests us — not just mobile search. So in this column, I’d like to focus on everyone’s favorite scannable 2D bar code — the QR code — and explain why I […]
• New York Fashion Week Comes To Pinterest With Boards From More Than 100 Industry Insiders
  Pinterest is inviting everyone to follow next month’s New York Fashion Week from their pinterest.com/fashionweek page. With over 80 boards already posted, the image-focused social media platform claims users will get a “behind-the-scenes look” from more than 100 designers, brands and industry insiders. While users can now start pinning New York Fashion Week photos, product […]
• White Papers & Sponsored Email Are Top B2B Content Marketing Lead-Gen Tactics [Study]
  Content marketing comes in many forms, but white papers and sponsored email are the two top tactics for B2B lead-generation according to a new Business.com report published this week. Business.com surveyed more than 500 of its active pay-per-lead advertisers in May, asking a variety of questions related to lead generation tactics and strategies. Respondents came […]
• Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017
  Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile. The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• SMX Social Media Marketing Agenda Posted – Register With Super Early Bird Rates!
• Foursquare Now: Update Intros Location-Aware Alerts
• Doing Google PLAs? 4 Must-Know Facts
• Google Maps Launches Ground Truth Initiative In Russia & Hong Kong
• Participate in Our Audience Survey & Enter To Win A Ticket To SMX East
• Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]
• 6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
• Your Small Web Site Not Ranking Well In Google? Matt Cutts Wants To Know About It.
• 3 Paid Search Strategies For Maximizing Brand Equity In Retail
• Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far

Online Marketing News From Around The Web:

Affiliate Marketing

• How Affiliate Conversion Rates Prove Affiliate Value, feedfront.com

Analytics

• Google URL Builder: How to Separate Clickable from Forgettable Links, Crazy Egg

Blogs & Blogging

• Should Tumblr Be A Part of Your Social Strategy?, simplymeasured.com
• The Easiest 12-Step Business Blogging Guide You’ll Ever Read, The Sales Lion

Business Issues

• How Twitter Dodged Attack That Took Down New York Times, Ad Age
• Twitter Sets Up Revenue Streams Prior to IPO, www.thestreet.com
• Why Twitter’s new Conversations view is a big deal and why it matters for its IPO, GigaOM

Content Marketing

• Content Marketing As A Useful, Meaningful Experience. Anything Else Is Just Noise., Online Marketing Blog
• Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry, HubSpot
• When it Comes to Content, Who Cares if there’s an App for That?, Copyblogger

Conversion Optimization

• Test Your Gut Feeling – Which Landing Page Generated Most Downloads?, contentverve.com

Copywriting, Design & Usability

• Original And Innovative Web Layouts, Smashing Magazine

Domaining

• Archeo (Marchex) Puts Up Over $7,400,000 (Estibot Value) Of Domains In Auction At SnapNames, The Domains
• The Great Internet Land Grab and the Future of Web Domains, www.newyorker.com

Ecommerce

• 2013 Holiday Ecommerce Preparedness Checklist, Practical Ecommerce

Email Marketing

• Do Gmail’s Promotion Tab Ads Violate CAN-SPAM?, blog.returnpath.com
• Three Impact-Revealing Email Marketing Analyses Every Program Needs, blog.thedma.org

General Internet Marketing

• The Marketing Funnel And The Customer Life Cycle, MediaPost

Mobile/Local Marketing

• How You Can Make App Store Optimization (ASO) Digestible, Small Business Trends

Social Media

• Facebook Is Encouraging Users To Pimp Pages – And Here’s Why You Shouldn’t, Social Times
• New Layout for Google+ Post Pages, Google Operating System
• 3 Ways to Convert Instagram Followers Into Customers, Social Fresh
• Are Brands Doomed To Repeat Their Social Mistakes In Mobile?, thefuturebuzz.com
• Digg for Android!, blog.digg.com
• Flickr Grows Post-Relaunch, Tumblr Now 7.2% Of Site’s Referral Traffic, TechCrunch
• How Kroger uses Facebook, Twitter, Pinterest and Google+, eConsultancy
• Who Owns a Social Media Account: Employer or Employee, Web Analytics World
• You Can Now Report Tweets For Abuse Or Spam Directly From Twitter.com, Media Bistro