Marketing Day: August 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: PinPointing: Zappos’ Clever New Tool To Monetize Pinterest What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re […]

on August 29, 2012 at 4:57 pm | Reading time: 5 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • PinPointing: Zappos’ Clever New Tool To Monetize Pinterest

    What do you do when your customers share a lot on Pinterest, but all that sharing doesn’t drive the revenue needle? If you’re Zappos, you launch a nifty new site that turns Pinterest activity into shopping recommendations. It’s called PinPointing and it’s the first of what could eventually become a standard tool for retailers … […]

  • Certified Products: Twitter’s New Stamp Of Approval For Developers

    You can forgive the Twitter developer community is this feels a little bit like Twitter is piling on. Twitter has announced a new Certified Products Program that already has a dozen partners on board — companies like Topsy, HootSuite, SocialFlow, Radian6 and ExactTarget (among others). Although some of the partners (HootSuite and SocialFlow) have products […]

  • Lifecycle Of A Subscriber: What To Send When

    Last year, HubSpot presented some research that showed the longer a subscriber was on a mailing list, the less engagement the subscriber had with those emails. However, it’s also true that it’s easier to turn an existing customer into a repeat customer than it is to find a new customer. The folks on your email […]

  • Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps

    Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for a remarkable 78 percent of time spent in the mobile travel usage, according to Nielsen. The firm also reports that the overwhelming majority of mobile travel users’ time is spent with apps […]

  • Google Wallet’s Ambitious Vision Faces Intensifying Competition, Technology Hurdles

    Google Wallet Product Manager Robin Dua says in the video below that Google wants Wallet to “electronify” your wallet and become “the central way [consumers] make purchases.” The scope of ambition behind this statement can’t be overstated. Beyond consumer purchases, Google envisions Wallet (online and mobile) to be a kind of ecosystem and platform for […]

  • Birthday Reminders From Google+ Now Showing On Google.com

    No longer will Google+ users bypass a fellow circlers birthday. A new feature has been released that shows birthday reminders directly on the most prized real estate that the search giant has — the Google.com home page. Users can choose who to share their birthday data by updating their birthday info and visible to […]

  • You Can’t Make More People Search (Or Can You?)

    You can’t make more people search. You simply can’t. End of story. OK, fine, technically you can go to someone’s house, sit them down at knifepoint, and force them to search for your brand term, but that seems like something reserved for a super nerdy, boring version of a Liam Neeson movie. So, for the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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