Marketing Day: August 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Twitter Buys Trendrr To Strengthen Social TV Measurement
  Twitter has enhanced its social TV tracking capabilities today with its acquisition of Trendrr, the New York-based company that analyzes and aggregates social conversation around television. Trendrr has a Twitter-certified product called Curatorr that lets brands and media outlets curate tweets surrounding specific events and TV programs. The Curatorr website describes its real-time capabilities this […]
• Twitter Updates The Way Conversations Are Displayed & Adds New Features To Mobile Apps
  Twitter announced today they have updated the way conversations are organized in a user’s home timeline, as well as added new features to their Android and iPhone apps. From now on, up to three Tweets that are part of a conversation will be displayed chronologically. A user can tap a Tweet in the conversation thread […]
• Buffer Adds Google+ Posting For Business Pages
  Buffer announced today that social media managers can now schedule and post directly to their Google+ business pages. According to the increasingly popular social media management company, the ability to post to Google+ was the number one requested feature among users for nearly 2 years. Google has not made the API available for personal pages, […]
• Amazon Beats Combined Online Sales Of Major US Retailers
  The Wall Street Journal reports that the US Securities & Exchange Commission recently asked major traditional retailers to break out specific figures regarding their online sales, rather than simply reporting percentage growth rates. It turns out those actual numbers, combined, don’t equal their nemesis Amazon. Amazon’s 2012 revenues were $61.1 billion. However Amazon’s margins are […]
• Honk if You Love Gravy: What Auto Dealership Display Strategies Are Missing
  Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car sales are high ROI profit centers. However, dealerships tend to overlook digital display opportunities for three other significant profit centers which are ripe for promotion: Service, Parts, and Collision & Repair. While […]
• Video Vote-a-Thon: PopShorts Allows Users To Rate & Discover Instagram & Vine Videos
  With the fragmentation of the video market, it’s become harder to keep tabs on what network people/brands are leveraging. PopShorts is launching today for the purpose of bringing together popular Vine and Instagram videos into one location According to PopShorts themselves this service is essentially “a ‘Hot or Not’ for Vine and Instagram videos.” Users […]
• Up Close With Gmail Inbox Tabs: What’s Caught As Promotions; What Gets Into Primary
  Gmail’s new “tabbed” inbox is designed to ensure that your most important email makes it to the main “Primary” tab while lower-priority messages from marketers get diverted into a “Promotions” tab. It generally works as advertised, though in my testing, I’ve found some surprises along the way. Come along for a personal look at Gmail […]
• Page Speed Matters! Why You Need to Improve Yours Today
  Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something else more readily accessible. Speed clearly plays an important role in her user experience — much as it does for the digital […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Gets 5,000 Reconsideration Requests Per Week
• Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome
• Issue-Oriented Marketing: Maintaining Momentum During Congressional Recess
• Google Recognizes 50th Anniversary Of Martin Luther King’s “I Have A Dream” Speech

Online Marketing News From Around The Web:

Affiliate Marketing

• Example of Oxymoronic Approach to Affiliate Relationship Management, Affiliate Marketing Blog

Analytics

• 4 Ways to Maximize Your Google Analytics, digitalmarketer.com
• How to Use the New Facebook Insights, Social Media Examiner

Blogs & Blogging

• 10 Hurdles I’ve Faced as a Blogger and How I Got Over Them, ProBlogger
• Bloggers To Watch: Jen Bishop talks about how to become a full-time blogger, ProBlogger
• Code For The People: How Media Explorer Was Made, vip.wordpress.com

Business Issues

• Google Glass Sharpens View of Wearable Computer Future, www.afcea.org

Content Marketing

• 5 Content Marketing Errors (& How To Fix Them), Heidi Cohen
• How To Use SEMrush to Help Your Newsjacking Efforts, www.semrush.com
• How Your Editorial Content Can Fuel Big Data Insights, Content Marketing Institute
• Using Followerwonk to Research Targeted Audiences for Content, CopyPress

Conversion Optimization

• 11 things Boots can do to improve its conversion rates, eConsultancy
• Planning and checking your Conversion Rate Optimization, yoast.com

Copywriting, Design & Usability

• 10 Terrible Reasons to Redesign Your Website, HubSpot
• 5 Lessons Learned from 100,000 Usability Studies, moz.com
• 5 Tricks for a More Sharable, More Engaging Website, Crazy Egg

Display & Contextual Advertising

• Now, Let’s Stop Calling These Ads ‘Native’, Ad Age

Domaining

• 25 end user domain name sales at Afternic, Domain Name Wire
• As Comment Period On New gTLD Name Collisions Come To An End, Comments Flood Into ICANN, The Domains

Ecommerce

• 5 Ways to Add Personality to Your Product Descriptions, Practical Ecommerce
• Ecommerce software provider Shopify introduces an iPad selling app, Internet Retailer

Email Marketing

• 4 Easy Questions: Understanding Engagement to Survive and Thrive in Email and Beyond, blog.returnpath.com
• Service Objects Takes On Email Validation, www.socaltech.com

General Internet Marketing

• Gamification for marketers: what old school games can teach us about engagement, eConsultancy

Internet Marketing Industry

• 17 Online Marketers That Will Inspire You Today, Koozai
• Annalise Kaylor Joins the aimClear Carnival as Associate Creative Director, aimClear

Mobile/Local Marketing

• 10 Local Social Networks that Give Your Business a Profitable Local Footprint, socialmediasun.com
• 5 Things Every Marketer Should Know About Mobile Commerce, comScore
• Foursquare’s impressive new Windows 8 app: Good for Foursquare, great for Microsoft, VentureBeat
• Google Glass Has a Mortal Enemy: High Temps & Humidity, glassalmanac.com
• OMG: No More PIN Verification Required to Change Address on Merged Google+ Local/Social, Search Influence
• Wix Selects Infolinks’ GetTraffic App for Their New App Market, www.marketwire.com
• Zite reimagines Android and releases on Google Glass, blog.zite.com

Other Items

• So long, video responses… Next up: better ways to connect, YouTube Creator Blog
• Details Behind Today’s Internet Hacks, blog.cloudflare.com
• Twitter, AOL lock down URLs in wake of New York Times hack, Los Angeles Times

Reputation Management

• It’s finally here! Reviews, reviews, and more reviews!, www.trackur.com
• Social Media Crisis – 6 Ways to Protect Your Reputation When Things Are Going Wrong, Online Marketing Blog

Social Media

• 32 Do’s and Don’ts for Your B2B Pinterest Strategy, pinleague.com
• Comparing the Google+ and Google Places Page Management Interfaces, moz.com
• Exclusive: Google+ Hangouts goes HD as it switches from H.264 to VP8. Next up, WebRTC., gigaom.com
• Facebook spammers make $200m just posting links, researchers say, www.theguardian.com
• How Klout Is Twerking Your Mind About Influence, innetwork.net
• Pinterest Patches Spam-tastic Email Flaw, www.infosecurity-magazine.com