Marketing Day: August 26, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Feedly Pro Goes Live To All RSS Users For $5 Per Month Feedly, the popular RSS reader, announced that their Pro version, which had a limited launch earlier this month is […]
Matt McGee on August 26, 2013 at 4:59 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Feedly Pro Goes Live To All RSS Users For $5 Per Month
Feedly, the popular RSS reader, announced that their Pro version, which had a limited launch earlier this month is now available to all for $5 per month or $45 per year. With this announcement, one of the large Pro features, HTTPS support, is now part of the standard free version. Pro features have added search, […] - Yahoo Gives Out Inactive Usernames Via “Wishlists” & Launches “WatchList” With A $1.99 Fee
Yahoo users who completed a Wishlist for their “dream” Yahoo username/email last month should find out today if they received one of their top five choices. According to the announcement, even if a user didn’t win one of the five usernames they submitted on their Wishlist, Yahoo’s newly launched Watchlist will offer more opportunities to […] - Cutting Edge Tactics At SMX Social Media Marketing To Maximize The Volatile Social Landscape
Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advantage of this growing opportunity? Vine registered users have tripled since June, boosting its spot as a competitive […] - Report: 80 Percent On Broadband, 3 Percent Still Dialing Up
According to new data out this morning from the Pew Research Center, 70 percent of American adults have “broadband” at home. (Broadband speeds aren’t defined in the report.) Three percent of US adults are still on dial-up. There are a great many so-called broadband connections that are pretty slow. But that’s another discussion. As with […] - How Will Discovery Change Search & Social?
Don’t know what you want to do on Friday night? Open up the Gravy app and let it know that you feel like doing something brainy. The local discovery app uses your location and suggests book readings, speakers, and/or writing groups that are all happening within 25 miles of you. Welcome to the world of […] - Top 60+ Content Marketing Education Resources
Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help […] - How To Get The Most Out Of Your Customer Analytics
We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to us — our customers. Too often, we mistake our site visitors for our customers. While site behavior is important, it’s not all our customers have to tell us. The rise […] - Study: How Big Brands Are Using Tumblr
While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the […] - Google Glass Won’t Cost $299 & Won’t Be Sold At Best Buy Next Year
With the final stretch of 2013 staring us straight in the eyes, there’s been a lot of speculation lately about when Google will start selling Google Glass to the public, where it’ll be sold and how much it’ll cost. Google’s Chris Dale, part of the Google Glass communications team, put at least some of the […] - Privacy Groups Ask Court To Reject Google Settlement, Claim It Won’t Fix Privacy Issues
Last month, Google agreed to pay $8.5 million to a settlement fund over a lawsuit claiming the site had given private information included in user search queries to third parties without gaining consent from users or notifying them that the information was being shared. The court approval for the settlement was scheduled for today, but […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
- AdWords Test Accounts No Longer Require Application Requests
- Apple Siri On Google Glass: “That Glass Is Half Empty”
- Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape
- Crush The Competition With Hyper Local Listing Management!
- The CPA Trap & How To Avoid It
- Privacy Groups Want Judge To Reject Google’s $8.5 Million Settlement Over Search Privacy Lawsuit
Online Marketing News From Around The Web:
Analytics
- GA Filters: Don’t You Forget About Me, Luna Metrics
- In-Store Offline Tracking with Google’s Universal Analytics, www.blastam.com
Blogs & Blogging
- 7 Factors that Make Your Blog Less Credible, Crazy Egg
- Business Blogging in a Content Marketing World – 5 Steps to Success, Online Marketing Blog
- How to Turn Your Blog Subscribers Into Valuable Business Leads, HubSpot
- The Business Blogger’s Guide to Dealing with Content Theft, Crazy Egg
Business Issues
- Instagram’s First Acquisition Is Video Sharing App Luma, TechCrunch
- Yahoo Acquires Image-Recognition Startup IQ Engines To Improve Flickr Photo Organization & Search, TechCrunch
- The perils of China for Google, Apple, www.usatoday.com
- Epson aims to take on Google Glass with Moverio smart glasses, Los Angeles Times
- Facebook stops selling physical goods, Internet Retailer
- Google’s Local Biz Is in “Constant Chaos,” Yelp CEO Tells Charlie Rose, All Things D
- Microsoft’s latest painful Scroogled ad fails school, 9to5google.com
- Reddit: Lessons Learned from Mistakes Made Scaling to 1 Billion Pageviews a Month, highscalability.com
- Researcher: Google U.S. Traffic Beats Yahoo Global Visits, Mashable
- The promise of Tumblr commerce is still alive, Yahoo be damned, Pando Daily
- The Truth About Marissa Mayer: An Unauthorized Biography, Business Insider
- Women at Google Looking Past the Glass Ceiling, New York Times
- Zuckerberg Explains Facebook’s Plan to Get Entire Planet Online, Wired
Content Marketing
- How to: Create a Content Strategy (only 652 steps!), www.portent.com
- Why We Committed To Content: Fueled Tells Its Strategy Story, Contently
Conversion Optimization
- 25 Tweetable Conversion, Landing Page & A/B Testing Stats You Need To Know, Unbounce
- 3 Conversion Tricks I Use to Get More Leads Than You (+ Free Squeeze Page Template), www.viperchill.com
- Google, User Experience & Thinking Beyond Conversion –, www.bryaneisenberg.com
- How Do Landing Page Objectives Differ for B2Bs vs. B2Cs?, eMarketer
Copywriting, Design & Usability
Display & Contextual Advertising
- Announcing v1.3 of the Ad Exchange Buyer REST API, googleadsdeveloper.blogspot.com
- Facebook Promoted Posts: A Proven Strategy to Target Fans and Non-Fans, www.jonloomer.com
Domaining
- “Dumb Americans” buying stolen domain names, domaingang.com
- Could www.Vote.Republican Be a Porn Site Next Year?, www.nationaljournal.com
- Google buys AfricaConnected.com domain name from Mike Mann, Domain Name Wire
Email Marketing
- 5 Quick Ways to Humanize your Email Marketing, Business 2 Community
- Email Marketing Checklist – Don’t Press Send Yet!, ignitordigital.com
- Email Marketing for the Holidays, Part 1: Preparation, Practical Ecommerce
- Email Marketing: What I’ve learned from writing almost 1,000 emails for MarketingSherpa, MarketingSherpa
- Using 404 Pages to Grow Your Email List, www.ryanhanley.com
General Internet Marketing
- Why the Yahoo! “30 Days of Change” Campaign Reminds Me of OJ Simpson, www.bruceclay.com
- Six Major Points of Re-Imagining Data-Driven Marketing, blog.thedma.org
- Why Outbound Marketing Has Never Been More Effective, www.ducttapemarketing.com
Internet Marketing Industry
- Agency’s Twitter Account Has Literal ‘Ghost’ Writer, MediaPost
- Cardinal Path Welcomes Allison Hartsoe As Digital Intelligence Group Director, PR Newswire
Mobile/Local Marketing
- DHS: 44% Of Android Users Are Vulnerable To Security Breaches, Business Insider
- Now is the Time to Develop a Mobile Web Marketing Presence, Spin Sucks
- What Kind of Google+ Page Is It? – A Visual Guide to Google+ Local Pages, localu.org
- Wolverton: Google Glass needs lots of polishing, Mercury News
- Yelp: When the Hard Sell Goes South, Mike Blumenthal
Other Items
- Instagram, Vine stop working at same time; people use Twitter to freak out, www.geekwire.com
- Google Palestine site hacked to display political message, The Next Web
Social Media
- 5 Lame Brand VMA Tweets, Digiday
- Community Manager Mondays: Interview with Jeff Bullas, simplymeasured.com
- Facebook Unveils Shared Photo Albums, Mashable
- Google+ Sign-In: trends and case studies, googleplusplatform.blogspot.com
- How B2Bs Are Working Social for Leads, eMarketer
- Meet Matt Kruse, the man making Facebook better, Ars Technica
- Pinterest Exploit exposes user information of 70 Million accounts, thehackernews.com
- The 7 Personalities Every Successful Social Media Manager Has, HubSpot
- The Art of Writing Great Google+ Posts, www.copyblogger.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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