Marketing Day: August 22, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Skippable Pre-Roll Ads Come To YouTube Mobile Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets — including for video viewing […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Skippable Pre-Roll Ads Come To YouTube Mobile
Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets — including for video viewing — grows dramatically, Google AdSense is rolling out its True View in-stream ads to its YouTube mobile platform. Since last November, the company has offered in-search and CPM-based in-stream video ads […]
- Affiliates Prepping For Return Of Nexus Tax In California, Pennsylvania
Affiliate marketers are keeping an eye on both California and Pennsylvania, where affiliate nexus tax laws are due to return within the next month. In Pennsylvania, a law is due to be reinstated on September 1, 2012, and California’s law is due for reinstatement on September 15, 2012. Both states had previously suspended their nexus […]
- The Social Stream Gets More Visual With Kred Story
User influence monitoring service Kred, has created Kred Story, a rich visual experience for viewing one’s social stream. Kred has traditionally competed with Klout on influence measurement, the new Kred Story takes a different approach as it aims to find and display influential activity in a visually appealing layout. The layout places more of an emphasis […]
- Will Foursquare Be Marissa Mayer’s First Big Acquisition At Yahoo?
There’s a widely held belief that as part of putting her stamp on Yahoo, new CEO Marrisa Mayer will make a significant acquisition very soon. The speculation has begun about who or what that acquisition will be. One very likely candidate is Foursquare. Foursquare potentially boosts Yahoo in “SoLoMo”: social, local and mobile. While Yahoo […]
- How Comics Taught Me Email
The superhero movies this summer have me reminiscing on my life in comic books. See, prior to email I spent a number of years in the US comics industry, in various creative and production roles. The energy and variety was incredible, and I had the opportunity to be part of projects ranging from adaptations of […]
- Google Leads Chinese In-App Mobile Display Ad Market
Ever since Chinese government surrogates unsuccessfully hacked into Gmail in early 2010, Google has struggled with its “China policy.” It threatened to withdraw from China and then reversed itself. Mountain View has been unable to resist the lure of the world’s largest internet and mobile market. Google’s PC search share in China is a very […]
- Twitter Lists For Marketers
“He’s makin a list, He’s checkin it twice” -Santa Claus is Coming to Town, Haven Gillespie People love lists. In the opera Don Giovanni, the licentious main character’s servant Leporello maintained a list of his boss’s conquests. As children, we might have been encouraged to make lists of what we wanted for our birthday, while our […]
- About.com Will Almost Certainly Be Sold – But Who’s Buying?
Reuters is reporting that Barry Diller’s IAC Corp. has apparently trumped a bid from Answers.com to buy About.com from the New York Times company. The New York Times issued a press release a couple of weeks ago confirming it was in negotiations to sell About, but very little other information has surfaced about the potential […]
- Google Rolls Out New Interface For AdSense
If you use Google AdWords and Analytics as well as AdSense, the changes coming to the publisher interface over the next few days will look very familiar. As part of its “simpler and more beautiful” initiative, Google is rolling out a new look for AdSense. Though Google says the general structure of the account interface […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Brings Quora Content Into Its Social Sidebar
- Germany Wants To Force Google To Pay License Fees For Links
- Google Panda Refresh On August 19th: Version 3.9.1
- What Do Audience Segments, 8-Track Tapes & Pay Phones Have In Common?
- 3 Parts Of A Complete B2B Search Landing Page
- A Hiring Checklist To Find The Right B2B Search Marketing Agency
- Google Search Results Show Some Facebook User Posts Leaking Out Of Walled Garden
- New: Save Your Google Search Settings & Take Them With You
- 50+ Things Every Link Builder Needs To Know
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit Will Make You Money, www.tricia.me
- How to Sell Affiliate Products on Pinterest, www.problogger.net
- Top 25 Affiliate Marketing Blogs of 2012, www.affiliatesummit.com
Analytics
- DataSift Debuts More Powerful Tools To Help Businesses Analyze Social Data, TechCrunch
- Branding Analytics, www.brandingstrategyinsider.com
- Measurement University: Here’s Your Measurement Maven Syllabus, kdpaine.blogs.com
Blogs & Blogging
- 12 Things You Should Be Using Your Blog For (Besides Blogging), blog.hubspot.com
- 6 Reasons Why You Will Fail at Blogging, www.jeffbullas.com
- 8 Places You Should Promote Your Blog to Get More Readers, blogs.constantcontact.com
- How To Cure The Disease That Plagues Unsuccessful Bloggers, www.business2community.com
- WordPress Archive Pages: the tutorial, yoast.com
Business Issues
Content Marketing
- Data driven relevancy: why email automation matters, econsultancy.com
- How to Create Compelling Content from Scratch, Performance Marketing Insider
- How to Keep Scrapers from Ruining Your Content Strategy, www.quicksprout.com
- Product Videos Nudge Apparel Shoppers Toward Register, www.emarketer.com
Copywriting, Design & Usability
- Converting Your Website to Use Responsive Design – Part I, www.openroad.ca
- Forget the desktop — smartphone and tablet sites should come first., Slate
- The Difference Between Information Architecture and UX Design, www.uxbooth.com
- The Power of the Word Get, www.getelastic.com
Display & Contextual Advertising
- Huge Facebook Advertising Fails, Performance Marketing Insider
- Take Advantage of News Feed Average Position Data, fbppc.com
Email Marketing
- Why Email Marketing is King, blogs.hbr.org
General Internet Marketing
- 360 Degree Integrated Marketing – Examples of Earned, Owned, Paid & Shared Media, Online Marketing Blog
- Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market, www.marketingprofs.com
Local Marketing
- Lost Your Google Reviews? Take A Proactive Stance!, www.seomoz.org
Mobile Marketing
- An LTE iPhone could be the most disruptive thing in the UK mobile market since the original, mobile.theverge.com
Other Items
Reputation Management
- 3 Ways to Fix Bad Online Reviews on your Business, www.smallbiztechnology.com
Search Marketing
- All-Natural SEO: The Granola-Munching Hippie’s Guide, www.copyblogger.com
- How Link Building Has Changed Since 2005, www.seoverflow.com
Social Media
- 3 Facebook Tips You Should Be Using Right Now, www.ducttapemarketing.com
- Bringing Mention Tagging to Open Graph, developers.facebook.com
- Everyday tips for making every fan feel special via social media, smartblogs.com
- Facebook Most Effective Social Marketing Channel for SMBs (But They Want Social Media Help), Small Business SEM
- Facebook tests larger visual format for Questions, Inside Facebook
- How To Set Up WordPress Social Metadata, www.searchinfluence.com
- Content, Contests, and Creativity: Seven Lessons on Using Pinterest, avalaunchmedia.com
- More ways to control what you read and share, Google
- New directory tracks Pinterest’s biggest boards, www.dailydot.com
- Report: Social network demographics in 2012, royal.pingdom.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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