Marketing Day: August 13, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: App.net, A Twitter Competitor, Crowdsources $500,000 In Funding Some in the marketing and developer communities are buzzing with the weekend’s news that App.net, a potential Twitter competitor, raised more than $500,000 […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- App.net, A Twitter Competitor, Crowdsources $500,000 In Funding
Some in the marketing and developer communities are buzzing with the weekend’s news that App.net, a potential Twitter competitor, raised more than $500,000 in funding — not from venture capitalists, but from its new users. With about 12 hours left in its fund raising window, App.net currently says it’s raised $734,850 from 11,205 supporters. App.net […]
- Report: The Facebook Medalists Of The 2012 London Olympics
The 2012 London games are officially over with the Americans topping the medal count at 104. But which athletes and countries had the most success on Facebook once the games where officially over? Wildfire created and tracked the growth of fan bases across Facebook to help determine just who exactly won the Facebook Gold. The […]
- Ugly URLs Be Gone! Google+ Opens Vanity URLs For Certain Accounts
Google+ is taking the first step toward what will be a big and important change that could help uptake and activity on the year-old social network: vanity/custom URLs. Limited Availablity, At First Google employee Saurabh Sharma announced the news on Google+, saying that vanity URLs will initially only be available on a limited basis: At […]
- Google Bows To Pressure, Will Penalize Sites Accused Of Copyright Infringement
Beginning this week, Google will be penalizing certain sites that are frequently accused of violating copyright laws. In a blog post Friday morning, Google explained the change this way: Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any […]
- 20 Great Social Media Voices (And How To Develop Your Own)
You’re doing everything right in social media marketing: you’ve got buy-in from bosses, a strategy for success, ROI all figured out. But if you don’t have a brand voice, you’ll never get from mediocre to amazing. Creating a strong, consistent voice is the key to building a real relationship with your audience. Whether you’re B2C […]
- To Bolster Motorola Mobility Google Will Cut Heads And Devices
Before Google acquired Motorola Mobility the company was already struggling to compete with rivals, including LG, Samsung and especially Apple. Now in an effort to revive the fortunes (literally) of the Google division, Mountain View will lay off 4,000 people and simplify the unwieldy Motorola device line-up according to a story in the New York […]
- Agenda Posted for SMX Social Media Marketing – Join Us in Las Vegas, Dec. 5-6
Do you live and breath social media marketing? Every day. 24/7. Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professional that delivers cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus? We’ve got the latest tactics. Trying to decipher […]
- Demand Side Platforms: Making The Most Of Your Big Data In Display
Big data seems to be the buzzword around our industry these days, and is there any wonder based on the recent explosion of data in terms of growth, availability and use? IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality
- Zagat Take Two: Google To Acquire Frommer’s Travel Guides
- Google Set For Public Shaming By British MPs Upset Over Company’s UK “Tax Evasion”
- 5 Questions To Create A Laser-Focused Dashboard
- How Scattergraphs Can Be Your Best Friends
- Agenda Posted for SMX Social Media Marketing – Join Us in Las Vegas, Dec. 5-6
- Will The New Yahoo CEO Focus On Local Businesses?
- Google: Many Popular Sites Will Escape Pirate Penalty, Not Just YouTube
- How YouTube Will Escape Google’s New Pirate Penalty
Online Marketing News From Around The Web:
Analytics
- Is Facebook Insights Really That Insightful?, socialmouths.com
- "Dear Avinash": Attribution Modeling, Org Culture, Deeper Analysis FAQ, www.kaushik.net
- SEO Customizations for Google Analytics, Analytics Talk
Blogs & Blogging
- Get More Clicks Using These 3 Emotional Hot Buttons, www.problogger.net
- Traffic to the WordPress.com blog platform, 2006-2015, royal.pingdom.com
- 13 Blogging Lessons I Learned The Hard Way, Heidi Cohen
Business Issues
- Facebook drops off the greatest places to work list, CNET News
- Clutch.io Joins the Flock at Twitter!, blog.clutch.io
- Facebook accused of deceiving developers over security, The Guardian
- Google chiefs could face MPs over tax avoidance schemes, www.independent.co.uk
- Groupon misses with $568M in Q2 revenue, VentureBeat
- India antitrust body investigating Google: report, www.zdnet.com
- iPhone 5 release date: AT&T is prepping for late-September launch, www.bgr.com
- Mayer Makes Filo a Direct Report and Bell Permanent GC, allthingsd.com
- Motorola to Cut 20% of Work Force, Part of Sweeping Change, New York Times
- Report: Microsoft plans to keep its Facebook stake, www.geekwire.com
- Tech IPO Activity Softens, Read/Write Web
Content Marketing
- 3 Steps for great content marketing, socialfresh.com
- Stop Creating Explainer Videos, You’re Doing It All Wrong!, www.quicksprout.com
- The 6 Top Content Marketing Mistakes, www.jeffbullas.com
- The Content Marketing Bucket List, www.silverpop.com
Conversion Optimization
- The 3 Ps of Cross Selling in the Cart, www.getelastic.com
Copywriting, Design & Usability
- Top 10 Overused Fonts in Design, designmodo.com
- Improving User Experience With jQuery Smooth Page Anchor Transitions, www.spydertrap.com
Display & Contextual Advertising
- A New Mobile Ad Network Could Save Facebook’s Bottom Line, thenextweb.com
Domaining
- Examining the Presence of Unique Domain Names Across Different TLDs, blog.domaintools.com
- Six months in, Tobias Flaitz on the domain name industry, domainnamewire.com
General Internet Marketing
- 7 Questions That Lead to Incredibly Effective Marketing Campaigns, www.ducttapemarketing.com
- Interview: How a Poker Membership Site Made $100,000 in its First Week, www.viperchill.com
- Is Your Marketing a Wolf in Sheep’s Clothing?, Convince and Convert
- Marketing is dead, long live marketing, GigaOM
Internet Marketing Industry
- 100 of the must follow tech and social media twitter accounts, www.simplyzesty.com
Local Marketing
- Daily Deal Users Look Local, www.emarketer.com
- Discussion: What Would You Like to Be Improved with Google+ Local?, www.ngsmarketing.com
Other Items
- A sneak peek at Wikipedia’s radical, controversial redesign, www.dailydot.com
- Job sites see 18% growth online in July 2012, www.experian.com
- The iPhone Has Passed a Key Security Threshold, www.technologyreview.com
Search Marketing
- Using AdWords Recent Remarketing Changes To Improve Your Account, www.ppchero.com
- 18 key tips for companies considering bid management technology, econsultancy.com
- 5 Landing Page Best Practices to Keep Your Relevance and Quality High, community.microsoftadvertising.com
- Can You Rank Well in Local Google without Revealing Your Street Address Anywhere?, www.localvisibilitysystem.com
- iPad PPC strategies: Mobile in the Morning, Laptop in the Evening, searchenginewatch.com
Social Media
- How Google+ Punk’d The Oatmeal, TechCrunch
- Creating your Social Media Goals, www.searchenginepeople.com
- Do You Need a Social Media Manager?, www.openforum.com
- Foursquare makes it easier to add nice photos to lists, aboutfoursquare.com
- New Life Event for Timeline, “Expecting a Baby”, newsroom.fb.com
- Think App.net is just a Twitter clone? Then you’re missing the point, GigaOM
- Using Social Media To Build Links & Impact Your SEO, www.seo.com
- Why Putting a Dollar Figure to a Twitter Follower Doesn’t Make Sense, contently.com
- Why social media strategy should not start with a drive for Facebook fans, www.businessesgrow.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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