Marketing Day: Ask an SMXpert, Google releases AMP stories, smartphone duopoly & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Content manager checklist: 10 things to do before you hit publish
  Jul 23, 2018 by Megan Krause
  Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content
• Ask the SMXpert – Optimizing for voice search & virtual assistants
  Jul 23, 2018 by Debra Mastaler
  SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search.
• How to project SEO traffic levels and avoid saying, ‘It depends’
  Jul 23, 2018 by Simon Heseltine
  Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.
• US market becoming a smartphone duopoly
  Jul 23, 2018 by Greg Sterling
  Apple, Samsung dominate, while others are left behind.
• Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
  Jul 23, 2018 by Ginny Marvin
  AMP Stories is now available to all developers. DFP users can inquire about participating in the ads beta.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• ironSource releases new platform to track playable ads’ metrics
  Jul 23, 2018 by Barry Levine
  Called the In-Ad Data Platform, it is designed to capture the choices users make inside these mini-games.
• Account-based marketing is no fad: How and why CMOs should commit
  Jul 23, 2018 by Joe Hyland
  Contributor Joe Hyland explains how the benefits of an ABM approach can go well beyond external marketing.

Online Marketing News From Around The Web:

• 7 proven ways to drive engagement on Twitter, Medium
• Google wants to bring blockchain technology to its cloud services, The Verge
• How Amazon Uses Prime Day Deals To Reshape Shopping Behavior, AdExchanger
• How to Start a Competitive Analysis: 57 Questions You Need to Ask, Hubspot
• Incorporating Video In Content Marketing, DrumUp