Marketing Day: April 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• SimilarWeb Competitive Analysis Tool Shows Traffic Insights By Source; Launching Pro Service
  SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web ranking tools by harnessing the huge trove of clickstream data that comes from their browser plug-ins. Much has already been written already about SimilarGroup’s plans to unseat Alexa as the leader in web rankings, but the […]
• Administrative Body Affirms Samsung Violation Of Apple “Text Selection” Patent
  According to Reuters, a judge on the US International Trade Commission (ITC) has affirmed that Samsung infringed an Apple patent involving “text selection” (copy, cut, paste). The ITC is a “quasi-judicial federal agency” that reviews patent and trade-related disputes. The decision above is not final and must be reviewed by the full ITC body. Apple […]
• Vine Adds Trending Hashtags To Aid Content Discovery
  Vine has announced a small tweak that it hopes will help users discover content: trending hashtags. They appear on the Explore area, immediately below the existing group of pre-populated “popular” hashtag suggestions. There’s currently 12 trending hashtags to choose from, and there’s no app update involved — you should see them now if you have […]
• LinkedIn Company Page Bugs; Fixes Coming Soon
  Have you been having trouble with your LinkedIn company page? There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, especially from your company page. Posted Links Pointing To Error Pages The first problem we encountered a few weeks ago was that […]
• SocialCentiv Wins More Than 1,000 Clients Since SXSW Product Launch
  The marketing technology company HipLogiq launched their newest social media software SocialCentiv at last month’s SXSW Conference. Within 30 days after its launch, the company says more than 1,000 companies had become customers. Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites like Twitter, allowing […]
• 5 Free Ways To Get Your New Blog Noticed
  Build it and they will come, right? Unfortunately, when it comes to starting a new blog, that is simply not true. I see many new blog owners become hyper-focused on getting Google to send them masses of traffic through SEO. And, while Google traffic is great and should not be ignored, focusing all your energy […]
• EMarketer: Google Still Owns Mobile Ad Market, But Facebook Has Largest Share Of Mobile Display Ad Dollars
  According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than half, earning $3.9 billion in US mobile ad revenue for 2013. According to the report, US mobile advertising grew 178 percent last year and is expected to grow 77.3 percent this year, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville
• How To Measure Content Engagement And Effectiveness With Analytics & WordPress
• Search In Pics: Brin’s Pink Bat Tesla, Google Self Driving Lexus & eTown Awards
• “Advertisers Deserve Control” Bing Ads Responds To AdWords Enhanced Campaigns

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate network breaks records for mobile commerce, Internet Retailer

Analytics

• The Real Story on How Google Analytics Got Started, www.attendly.com

Blogs & Blogging

• 6 Problems with Being an Infrequent Blogger, inklingmedia.net

Business Issues

• Digital marketing technology firm Tealium raises $15.6 million, Internet Retailer
• Google releases full Google Glass explainer video, CNET
• Mark Zuckerberg on Facebook Home, Money, and the Future of Communication, Wired
• Microsoft pokes at Facebook, says new ‘Home’ is like Windows Phone in 2011, Geekwire
• Revitalizing the Classics: About.com and Digg Say They Have a Plan, Marketing Pilgrim

Content Marketing

• 3 Offbeat Content Marketing Programs That Inspire, www.openforum.com
• How To Create Killer Pinterest Graphics With PowerPoint, www.seo.com
• Make paid content more like earned media – relevant and timely – to gain trust, blog.bazaarvoice.com

Copywriting, Design & Usability

• Flat Web Design: Trend Or Revolution?, blog.usabilla.com

Display & Contextual Advertising

• Facebook tests ‘boost’ and ‘advertise’ buttons instead of ‘promote’, Inside Facebook

Email Marketing

• 4 Tried and True Marketing Automation Recipes for Better Email Nurturing, HubSpot

General Internet Marketing

• 11 Tips I Gave to Marketers this Morning, moz.com
• How Much Traffic Does a Magazine or TV Mention Send Your Website?, blog.momentgarden.com
• The Changing Face of Online Marketing, Search Engine Journal

Internet Marketing Industry

• 64% of B2B marketers feel underinvested in technology, chiefmartec.com

Social Media

• Gnip Access to Public APIs from Instagram, bitly, Reddit, Stack Overflow, Panaramio and Plurk, blog.gnip.com
• 5 Best Practices for Brands on Pinterest, blog.360i.com
• 5 terrific examples of how hospitals use Vine, www.healthcarecommunication.com
• A quick review of Wildfire, Google’s New Social Media Marketing Offering, www.ppcassociates.com
• Google Plus: if no one is using it, why should you?, agbeat.com
• How to Buy Friends and Influence People on Facebook, Wired
• Manage your social life with Ketchup, www.insidemobileapps.com
• Prepare Your Brand for Online Success, SwellPath
• Setting Up Social For Success: How To Customize Preview Thumbnail Images For Your Website, Cypress North
• Twitter 101 Series: 10 Basic Steps to Increasing Your Twitter Following, BruceClay.com
• Why you should care about the new Facebook reply button, Tnooz