Marketing Day: April 3, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Microsoft Releases Advertising SDKs And Tools For Windows App Monetization
  Though Cortana is has generated the biggest headlines from Microsoft’s annual Build Conference, the company dangled a few new carrots to entice app developers to focus on creating apps for Windows. Microsoft released new software development kits (SDKs) designed to help developers earn more money from their Windows 8.1 and Windows Phone apps through advertising […]
• Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random
  Twitter’s efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network. Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock, […]
• Taco Bell’s Breakfast Of Champions: 5 Questions With The Brand’s Director Of Digital Marketing
  Taco Bell’s recent breakfast menu campaign caught our attention last week when the brand’s “Ronald McDonald” television ads prompted a Tweet from its biggest competitor. Not only did Taco Bell’s TV spots make waves, but a Reddit AMA hosted by Taco Bell president Brian Niccol announcing the new breakfast menu generated over 8,000 comments in […]
• Survey: Half Of Not-Online Seniors Say They’re Not Missing Out
  Newly released telephone survey data from the Pew Research Center reflect that Americans over 65 use the internet in much the same way that younger people do, just not at the same penetration levels. However a large number of seniors who do not currently use the internet don’t feel that they’re missing out. The Pew […]
• How Email Marketers Should Mark Up Messages For Gmail’s New Grid View
  Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing emails. For marketers, the question is: how do I get it to work, and what will my emails look like if I don’t do anything at all? I did some testing and noticed some […]
• Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User
  Online video continues to be in high demand. According to comScore’s newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. “Young people and Millennials are increasingly difficult to reach via traditional media, but they are […]
• Weight Watchers & Getty Images Help You Celebrate Your Incredibleness
  Most of us wish we could lose a little weight from time to time. Sometimes we put our mind to it and succeed. Other times, life gets in the way and that spare tire or muffin top begins to rear its ugly head. That’s when Weight Watchers wants our attention. To garner that attention and […]
• Yelp Versus Foursquare? Who’s Winning In Mobile/Local For Marketers?
  For business travelers, it’s easy to see why mobile access to discovery tools like Google Places, Yelp and Foursquare is so critical. Determining where to go to get coffee, lunch, printing help, dinner, drinks, etc., often happens at the last minute. What about non-business travelers? Yes, we all have our favorite places to eat, preferred […]
• Like Siri, Cortana Can Crack Jokes, If You Ask The Right Questions
  People quickly discovered when Siri came out that asking her questions like “What’s the best computer” or saying “I love you” resulted in humorous answers. Microsoft’s new digital assistant Cortana has some wit about her, too — and there’s a serious reason for that. Microsoft’s Mike Calcagno, who oversees the Bing search platform that underpins how […]
• How Much Should You Spend On Optimization? Calculate Your BUU
  Analytics platforms. Split testing software. User testing tools. This is starting to sound expensive. And it is. What if it were more expensive not to have these things in your online business? It might very well be. Your business may be one of the many that is hobbled by a “launch and hope” approach to […]
• On Social Media Networks, The Mobile-Desktop Tipping Point Is Captured By This Chart
  It will come as no surprise that social media users are going mobile, more often. But a new comScore report presents the fact in stark relief, as shown in the chart above. “As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge,” comScore concluded. The […]
• Introducing MarTech: The Marketing Tech Conference
  Marketing Land’s parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of this vendor-agnostic conference are to: help […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search Marketing Expo (SMX) Advanced Agenda Posted – Register Now & Save!
• Google Fixing Reverse DNS GoogleBot Verification
• 4 Revealing Facts About How Consumers Search And Buy Online
• Analyzing Paid Search To Maximize Customer Acquisition
• Introducing MarTech: The Marketing Tech Conference

Online Marketing News From Around The Web:

Affiliate Marketing

• Female website owners and bloggers twice as likely to engage in affiliate marketing activity in future, www.thedrum.com

Analytics

• Universal Analytics Out of Beta! Resource Kit, www.e-nor.com

Blogs & Blogging

• 95% of Bloggers Ignore This Technique & Stall: Keyword Research & Targeting, www.blogherald.com
• A Blogger is Not a One Night Stand, Distilled
• The Ultimate Guide to Repurposing Content, blog.bufferapp.com
• You Should Study These 9 Beautiful and Strategically Brilliant Blogs (Especially #5), Pushing Social

Business Issues

• Status Update: Encryption at Yahoo, yahoo.tumblr.com
• Exclusive: ‘YouTube Music’ Is Launching This Summer…, www.digitalmusicnews.com
• Google plans significant overhaul of many of its native and web apps in ‘Google 2.0′/wearable push, 9to5google.com
• Imgur, Reddit’s Favorite Photo-Hosting Startup, Raises $40 Million, recode.net
• Mozilla CEO resigns amid controversy over donation to anti-gay marriage proposition, www.theverge.com
• New Research Paper: “What is Tumblr: A Statistical Overview and Comparison”, www.infodocket.com
• Samsung Called Out on Ortiz’s Selfie With Obama, Wall Street Journal
• Seeing Facebook Through Google’s Glasses, Wall Street Journal
• This Is What You Build to Juggle 6,000 Tweets a Second, Wired
• YouTube to Run TV Ads Promoting Creators in Big 2014 Push, Ad Age

Content Marketing

• 10 Qualities of the Best Content Marketing Managers Today, The Sales Lion
• What Does This Guy Know About Virality That No One Else Does?, medium.com

Copywriting, Design & Usability

• 2 Ways to Craft Successful Sales Copy: Which is Right for You?, Crazy Egg
• 5 Simple Spelling & Grammar Mistakes That Cost Millions, www.blogherald.com
• Can This Copywriting Tactic Light Up Your Prospects’ Brains And Open Their Wallets?, www.internetmarketingninjas.com
• Creating Content For Service and Product Pages, CopyPress
• Latest Trends in Headline Creation and Their Success, www.quicksprout.com
• Why 55% of Potential B2B Buyers Might Not Trust Your Website Content, Content Marketing Institute

Domaining

• 10 new TLDs now top 10,000 registrations each, Domain Name Wire
• 35 Senators Demand Answers On NTIA Plan Of Giving Up Oversight of ICANN, The Domains

Email Marketing

• Everyone Loves Free Frozen Yogurt, or, The Perfect “We Miss You” Email, Marketo
• Movable Ink Enables Marketers to Optimize Email Campaigns for Gmail’s New Promotions Folder “Grid View”, Movable Ink
• Teaching The Old Dog of Email Some Very Cool New Tricks, www.ducttapemarketing.com

Internet Marketing Industry

• 5 Outstanding UK Agencies Answer Questions About Breaking Into Digital Marketing, zenoptimise.com

Mobile/Local Marketing

• Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo, streetfightmag.com
• Your Five-Point Mobile Marketing Checklist, MarketingProfs

Social Media

• 13 Google+ Tools to Improve Your Marketing, Social Media Examiner
• 8 Ways to Integrate Social Media with Existing Marketing, Practical E-Commerce
• Google+ App Notifications Bugging Users, Search Engine Roundtable
• Here’s What Happens When Facebook Advertising Fails, KISS Metrics
• How to Rebrand Your Social Media Accounts, moz.com
• What FTC’s Cole Haan ruling means for marketers’ Pinterest contests, www.mobilemarketer.com

Video

• How To Create a Video Content Marketing Strategy for YouTube, Reel SEO
• Watch This: An Infographic Exploration of Online Video, www.shutterstock.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.