Marketing Day: April 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick
  Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability measurement solution. With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the […]
• Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked
  With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new data highlighting CTRs of display ads based on viewability metrics. According to their findings, users are up to 21 times more likely to click on a viewable ad. The viewability metric measures the percentage of […]
• Purchasing Popularity: Fake Followers & Accounts Still Plague Social Networks
  When implied popularity can be purchased, a problem will arise. That’s exactly what has been plaguing social media, a blatant spamming to help promote accounts, updates or links. Social spam is so popular that it has even become a multi-million dollar business. Politicians, celebrities, sports figures and Internet marketing “gurus” have been purchasing handfuls of followers […]
• Report: Samsung Now Undisputed King Of Smartphone Realm
  Not that long ago many people were speculating about when smartphone penetration would reach 50 percent. That happened relatively early in 2012. And today US smartphone ownership stands at roughly 60% according to Nielsen. Yesterday IDC reported another milestone: smartphone “shipments” surpassed non-smartphone shipments for the first time in Q1. According to the device-tracking firm, […]
• PhotoDropper: A Great WordPress Plugin For Fast, Easy And Free Images
  Finding images for your WordPress site can be a challenge. Of course, you could take the pictures yourself — but if you run multiple sites, that could prove exhausting. I have recently started using a WordPress plugin that makes it very easy to find creative commons images and credit them properly right from inside my […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance
• Q&A With Google’s Matt Cutts On What To Do If You Get A Manual Penalty
• Google AdWords Support Launches Screen Sharing Functionality
• Search In Pics: Matt Cutts Office, Facebook Mule & Google NYC Hidden Rooms
• Deduplicate Your Google Analytics Reports in Excel
• Google’s Matt Cutts Says It Is Okay To Link Your Sites Together But In Moderation
• Live @ SMX London: Ready, Aim, Fire… Then Retarget!

Online Marketing News From Around The Web:

Blogs & Blogging

• Do You Know These Time Saving Blogging Tips?, ProBlogger

Business Issues

• Quora Snags John Hegeman From Facebook To Lead Its Engineering Efforts, techcrunch.com
• Twitter Settles Firehose Access Dispute With PeopleBrowsr, AllThingsD
• Yahoo’s Chairman Is Out Because Marissa Mayer Was Not His First Choice For CEO, Business Insider

Content Marketing

• 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT], blog.hubspot.com

Conversion Optimization

• 8 Killer Landing Page Optimization Tips for PPC, Beyond the Paid

Copywriting, Design & Usability

• Scared of prospect calls? 5 confidence-boosting tips for freelance copywriters, SEO Copywriting

Display & Contextual Advertising

• Mobile Bot Traffic on Pace to Waste Nearly A Billion Dollars of Advertising Budgets in 2013, Solve Media Blog
• The Importance of Being Seen: Viewability and Brands, Inside AdWords

Ecommerce

• Tax-Free Web Shopping Nears End, Wall Street Journal

General Internet Marketing

• Top 13 Keyword Research Mistakes, PPC Associates Blog

Internet Marketing Industry

• Google’s Schmidt says talking to glasses can be weird, inappropriate, Reuters

Mobile/Local Marketing

• Google closes Facebook’s loophole, bans non-Play store app updates in Android, The Verge
• Samsung to block access to app store in Iran, bigstory.ap.org

Social Media

• Researchers Call Out Twitter Celebrities With Suspicious Followings, New York Times
• 5 Advanced Social Media Metrics for 2013, Search Engine Journal
• Quickly Creating a Quality Outreach List with Ecquire, Konnected Interactive
• Social Authority Now Has A Free (and generous) API, SEOmoz