Marketing Day: April 24, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues Apple has announced their second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Apple Posts Q2 2012 Earnings: Their Profits Exceed Google’s Revenues
Apple has announced their second quarter earnings for 2012, sending their stock (AAPL) soaring up over $40 in after hours trading. Apple earned $39.2 billion in revenue and $11.6 billion in net profit in the quarter, whereas Google earned $10.65 billion in revenue and only $2.89 billion in profit. Apple in Q2 2011 earned revenue […]
- Amazon, Nevada Agree On Sales Tax Collection
Nevada is the latest state to reach an agreement on sales tax collection with Amazon.com — news that should be welcome by affiliate marketers in the Silver State (and elsewhere). As Internet Retailer reports, Amazon will start collecting sales tax on items purchased by Nevada residents on January 1, 2014, or sooner if the federal […]
- New “Devices” Area In Google Play Sets Up Coming Tablet Sales
Google announced earlier that it is now selling the Samsung-made Galaxy Nexus in the Google Play market. Google’s original attempts to sell Android handsets directly via its website were unsuccessful and the effort was discontinued. This new initiative is possible because of improvements in the Google Play market. In addition, $399 is not a bad […]
- The “Storage Wars” Begin As Google Drive Finally Arrives
After literally years of speculation and a few weeks of intense anticipation, Google Drive has arrived. Google Docs is being folded into the new service. Indeed Google Drive is a logical extension of Google’s current cloud platform. It’s the “next step” in Google Docs’ evolution according to the blog post by Google’s Sundar Pichai, SVP of […]
- More Facebook Insights: How To Calculate 30 Day Metrics
Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month’s column for three examples). Unfortunately, Facebook does not segment data on a monthly basis. All Facebook data is segmented into daily, 7-day, or 28-day time periods. This means that […]
- Fear, Reverence And Drama: The Enemies Of Integrated Search
In one eye-opening moment recently, I was thinking about Search Marketing in the context of our industry — and the collective programming of all the conferences, roundtables, panels and workshops that take place. Thinking about how search is reflected in these environments, I found myself looking back over the past two years and realized just […]
- Quora: We’re Not Just About Tech Content, You Know?
About a year ago, while researching Quora for one of my speaking commitments, I typed “bikes” into its search box to see if there was even a single question-answer combo about such a non-tech / non-web topic. I was pleasantly surprised by the results. Quora had a reputation as being extremely heavy on tech and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Breadcrumb Trails Come To AdWords
- Six Degrees Of SEO Bacon & B2B Link Building Q&A
- What’s In A Word? The Critical Role Of Keyword Selection For Business Growth
- Contingency Plans: The One Thing Mike Tyson Wants You To Know About Enterprise SEO
- How To Prioritize The Long Tail With Twitter
- See Who’s Speaking at SMX Advanced – Only 70 Tickets Left
- New Search Engine Attrakt Focuses On Curated Content
- Google Zipper Logo Celebrates Birthday Of Inventor Gideon Sundback
- Google Testing “Trusted Stores” Badges On Search AdWords
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
- Is Your Website Cookie Compliant?, www.webanalyticsworld.net
- More ways to measure your website’s performance with User Timings, Google Analytics Blog
Blogs & Blogging
- How to create an editorial calendar, www.seocopywriting.com
- How to Keep Blogging when you’re Out of Ideas and Short on Time, www.iblogzone.com
Business Issues
- Eric Schmidt talks Android, search revenue in Oracle-Google IP trial, www.zdnet.com
- Facebook Acknowledges That It May Cut Its 30% Revenue Share For Apps That Are Not Games, TechCrunch
- Facebook IPO Could Be Delayed by Deals, Distractions, www.cnbc.com
- Inside YouTube’s complex, crazy German court defeat, GigaOM
- LinkedIn Launches an office in Hong Kong, thenextweb.com
- What if Facebook isn’t so special after all?, GigaOM
Content Marketing
- 2012 Online Video Marketing Benchmarks and Trends, www.marketingprofs.com
- 5 Content Marketing Assets You Forgot You Had, Convince and Convert
Conversion Optimization
- 7 Vital Rules of Landing Page Optimization, www.revenews.com
- How to Measure Conversions in Your Sales Funnel, www.showcasemarketing.com
- 3 Tips for Managing Shopping Cart Abandonment, www.practicalecommerce.com
Copywriting, Design & Usability
- 5 Steps to Getting More Targeted Website Traffic with SEO Copywriting, www.copyblogger.com
Display & Contextual Advertising
- Click-Through Rates May Matter Even Less Than We Thought, Ad Age
- For Display Ads, Being Seen Matters More than Being Clicked, www.comscore.com
Email Marketing
- 22 Amazing Mobile Email Marketing Statistics, masstransmit.com
Internet Marketing Industry
- Dr. Ralph Wilson Announces Sale of Web Marketing Today, www.wilsonweb.com
- Marketers Leverage a Mix of Tools and Tactics, www.emarketer.com
Local Marketing
- Bing Business Portal Prepping Two New Features: Marketplace & Lists, Small Business SEM
- Google Places Forum Help, Hot Tips, Warnings, Bugs, Blunders – Issue #2, marketing-blog.catalystemarketing.com
- Yelp, You Cost Me $2000 by Suppressing Genuine Reviews, Here’s How You Fix It, justinvincent.com
Mobile Marketing
- Black Consumers Active, Engaged on Mobile, www.emarketer.com
- Mobile ad impressions up 12% in Q1 2012: infographic, econsultancy.com
- Why Tablets Will Become Our Primary Computing Device, blogs.forrester.com
Other Items
- Current status of the “Browser Wars”, royal.pingdom.com
- If you have something to hide from the government, don’t use Google Drive, www.zdnet.com
Search Marketing
- 5 Quick SEO Fixes You Should Stop Ignoring, blog.shareaholic.com
- Author Rich Snippets and Why You Need Them, www.swellpath.com
- Give searchers a second chance with a custom 404 page, www.internetmarketingninjas.com
- Is Your Company SEO Ready?, BruceClay.com
Social Media
- Pinterest is your new Social Media Marketing BFF, pangalacticdigital.com
- Twitter finally using Summify software, and it looks great., llsocial.com
- 5 Ways a Google+ Brand Page Can +1 Customer Engagement, pandodaily.com
- How to Use Hashtags on Twitter: A Simple Guide for Marketers, blog.hubspot.com
- The Secret to Getting Highly Targeted Traffic from StumbleUpon, www.quicksprout.com
- Will Quora Be to Job Boards What Facebook Was to Online Dating?, pandodaily.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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