Marketing Day: April 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Shopping.com Rebrands As eBay Commerce Network: What It Means Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to ecommerce advertising platform, […]

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Shopping.com Rebrands As eBay Commerce Network: What It Means
    Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to ecommerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for […]
  • Unhappy Google’s Not Changed Privacy Policy, EU Vows Six Individual EU Nations Will Press On
    The European Union’s privacy watchdog announced today that as Google hasn’t made suggested changes to its privacy policy, it will continue investigating. Well, six EU countries will, to see if there’s actual action to be taken against Google. The European Union’s “Article 29 Working Party,” an EU-wide privacy body, was upset with Google’s privacy within […]
  • Survey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email
    According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts. Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an […]
  • Google’s Privacy Director, Alma Whitten, Leaving On July 1st
    Alma Whitten, Google’s Director of Privacy for Product and Engineering, is leaving the company this summer. Forbes first reported her move, and Google has confirmed it with us. Whitten has been with Google since 2003, but took the role of Director of Privacy in 2010 as part of Google’s forced cleanup after the company’s Wi-Fi […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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