Marketing Day: April 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Shopping.com Rebrands As eBay Commerce Network: What It Means
  Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to ecommerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for […]
• Unhappy Google’s Not Changed Privacy Policy, EU Vows Six Individual EU Nations Will Press On
  The European Union’s privacy watchdog announced today that as Google hasn’t made suggested changes to its privacy policy, it will continue investigating. Well, six EU countries will, to see if there’s actual action to be taken against Google. The European Union’s “Article 29 Working Party,” an EU-wide privacy body, was upset with Google’s privacy within […]
• Survey: Small & Midsize Businesses Are Spending The Majority Of Their Marketing Budgets On Email
  According to a study commissioned by iContact, small and midsize businesses are allocating the largest share of their marketing budgets to email, with more than half spending up to 20 percent of their total marketing dollars on email marketing efforts. Edge Research was commissioned by iContact, an email service provided by Vocus, to conduct an […]
• Google’s Privacy Director, Alma Whitten, Leaving On July 1st
  Alma Whitten, Google’s Director of Privacy for Product and Engineering, is leaving the company this summer. Forbes first reported her move, and Google has confirmed it with us. Whitten has been with Google since 2003, but took the role of Director of Privacy in 2010 as part of Google’s forced cleanup after the company’s Wi-Fi […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Want To Speak @ SMX Advanced? Here’s How
• New Tool: BigWebStats Aggregates Website Statistics And SEO Data
• SMX Advanced Keynote: Microsoft’s Vision Of The Future Of Search
• The Dangers Of Brainstorming Your International Content Marketing Strategy
• A Data-Centric Approach To Identifying 404 Pages Worth Saving
• Maria Sibylla Merian Honored With Google Doodle
• AdWords Launches New Keyword Bulk Upload Feature

Online Marketing News From Around The Web:

Affiliate Marketing

• New Publisher Hub for Skimlinks, www.affiliates4u.com

Analytics

• A Simple Explanation of the Math Behind 7 Common Marketing Metrics, blog.hubspot.com
• Real-Time Marketing: Why You’ll Get Nowhere Without Measurement, socialtimes.com
• Solution for Google Analytics Remarketing Tag Data Loss, www.blastam.com
• Updating to Universal Analytics, blog.menu.ca

Blogs & Blogging

• 21 Critical Tasks to Perform as Soon as You Start a Blog (+1 Extra), www.blogtyrant.com
• A Month to Build a Blog Post: Crazy? Or Brilliant?, Spin Sucks
• No Comment: Using Tumblr to Tell Your Brand Story, dachisgroup.com

Business Issues

• Elissa Murphy, One of Yahoo’s Top Woman Tech Execs, Heads to Go Daddy, All Things D
• Has Facebook Lost Faith in Social Ads?, Ad Age
• Marketwire Rebrands, Names Delaney COO, Former Yahoo VP As CTO, MediaPost
• Sign o’ the Times: Twitter gets a Vine copyright complaint from Prince’s record label, The Next Web

Content Marketing

• 10 Keys To A Successful Content Marketing Campaign, SEO.com
• 4 Latest Trends in Content Marketing, www.verticalmeasures.com
• Beyond Blogs: Inject Variety Into Your Content Marketing Strategy, SEO.com
• Case Study: How Aurélien Amacker Escaped the Cubicle to Find Success in Content Marketing, Copyblogger
• Content Marketing Simplified, www.avc.com
• Overcoming Writer’s Block: 3 Non-Writing Content Marketing Ideas, www.komarketingassociates.com
• Video Marketing for the Technology Industry, www.fathomdelivers.com

Copywriting, Design & Usability

• 5 Principles of User Centric Approach to Website Design, inspirationfeed.com
• 6 Ways To Recruit Participants For Remote Usability Testing, usabilitygeek.com
• Explaining Water to Fish, alistapart.com
• Responsive Web Design is Not the Future, sixrevisions.com
• Studies Show Brand Marketing Investment Superior to User Experience Strategy, www.internetmarketingninjas.com

Email Marketing

• Emails That Include Social Sharing Icons Sport Higher CTRs, www.marketingcharts.com

General Internet Marketing

• Using Data to Market Efficiently – and Effectively, Overit

Mobile/Local Marketing

• Local.com Launches Premium National-Local Ad Network, Screenwerk
• The 5 Biggest Mistakes in Mobile App Marketing, KISS Metrics

Other Items

• Forbes’ Sponsored Content Bet Pays Off, AdWeek
• Hack Week @ Twitter, Official Twitter Blog
• Why the World Doesn’t Need Google Reader Anymore, www.curata.com

Social Media

• An Editorial Calendar for Facebook? Absolutely., blog.marketo.com
• 4 Compelling Reasons for Creative People to Start Using Google Plus, lateralaction.com
• 4 Ways to Maximize the Social Media Presence at Your Next Event, Social Media Examiner
• Here’s why 100,000 people unfollowed me on Twitter, www.businessesgrow.com
• How to Mine Social Networks for Sales Leads, www.ducttapemarketing.com
• HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets, blog.hubspot.com
• More ways to add Google+ Sign-In to your apps and sites, googleplusplatform.blogspot.com
• Small Business: How to Use Time Efficiently On Social Media, Heidi Cohen
• The 7 types of social media specialists, PR Daily