Marketing Day: April 19, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: The Daily Show’s Jon Stewart Rips Google Over Wifi Eavesdropping Investigation Google doesn’t want to divulge information? Why not post it on Google+? That was one of several zingers Daily Show […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- The Daily Show’s Jon Stewart Rips Google Over Wifi Eavesdropping Investigation
Google doesn’t want to divulge information? Why not post it on Google+? That was one of several zingers Daily Show host Jon Stewart had when recapping how the US Federal Trade Commission wants to fine Google for not cooperating in an investigation over wifi eavesdropping done by Google Street View cars. After watching a recap of […]
- Phil Mui, Google Analytics Group Product Manager, Heads To Acxiom
This morning Acxiom Corporation announced that Dr. Phil Mui will join the company as the chief product and engineering officer. Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s […]
- Beyond The Majors: Meet The Local-Mobile Ad Networks
Location and mobility are joined at the hip. After all, you literally use your smartphone to navigate the physical world. There’s also an emerging body of evidence showing mobile users respond well to ads with localized content and messaging. Indeed, most localized ads perform better than “generic” ads, especially on mobile devices. According to 2011 […]
- Facebook Launches New Preferred Marketing Developer Program
The number of Facebook developer programs is shrinking thanks to a consolidation and enhancement effort. In the past Facebook has had multiple programs that helped developers build apps, plugins and manage ads for Facebook campaigns. Moving forward the only program that will remain is the Preferred Marketing Developer Program. This new program will combine the previous Preferred Developer Consultant […]
- Facebook Announces New Action Measurement For Ads
New action tracking for Facebook Ads will be arriving in the coming weeks. Simply put, tracking your Facebook ad dollars within the Facebook eco-system will get a whole lot easier. A wider variety of actions that occur on Facebook itself will now be track-able. Users will now be able to optimize ads to the following actions: Page […]
- The Crucial Insights Academia Can Teach Us About Online Marketing
For most of us who work in the frenetic world of online marketing, the work of academic researchers, presented in dry, often stilted papers with tons of citations and scholarly musings is about as interesting as a deep dive into the chemical ingredients of a sleeping pill. But it’s important to remember that some of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Home Depot To Correct Misleading Link Request
- Free webcast: Google+ and Social’s Impact on Search
- No, Bing Doesn’t Support Pagination Attributes to Consolidate Pages In A Series
- This Old Website: What Bob Vila Can Teach You About SEO
- Benefits Of Cross-Channel Analytics For Search Marketers
- Getting Started With Google Shopping Feeds
- Dropped In Rankings? Google’s Mistake Over Parked Domains Might Be To Blame
- AT&T Interactive: More Than 30 Percent Of Searches On Network Are Mobile
Online Marketing News From Around The Web:
Analytics
- Can’t Find The Old Version Of Google Analytics? Check The Footer, Search Engine Roundtable
- Test Your Knowledge of Google Analytics Funnels, www.lunametrics.com
Blogs & Blogging
- Lessons From Blogging Less, thefuturebuzz.com
- Required Research for Better Blogger Outreach Pitches, www.blueglass.com
- To Date or Not to Date? The Blog Post Chronology Debate, contently.com
- 17 Tips To Distribute Your Blog Content To More People, Heidi Cohen
- A Legendary Copywriter’s Secret to an Unending Stream of Ideas, www.problogger.net
- Automatic responsive images in WordPress, viewportindustries.com
- How To Make Money Blogging, www.clicknewz.com
- The Most Important Skill for Long-term Blogging Success, www.problogger.net
- The Power of Your Blog’s Hidden Community and How to Find It, www.thesaleslion.com
Business Issues
- Facebook Beats Class Certification in Click Fraud Case, Eric Goldman
- Facebook Said to Have Bid for AOL Patents Before Microsoft’s Win, Bloomberg
- Foursquare goes to Hollywood and signs with UTA, www.lostremote.com
- Google shutting out rivals, claims Russian search engine Yandex, The Guardian
- Oh, Google, you shouldn’t have. Really., www.zdnet.com
Conversion Optimization
- Conversion Optimization: 5 Questions You Should Always Ask, blog.serps.com
- Landing Page Best Practices for Video, www.ioninteractive.com
Copywriting, Design & Usability
- 7 Tips to Improve Usability in Mobile Web Design, blog.templatemonster.com
- Global Site Speed Overview: How Fast Are Websites Around The World?, Google Analytics Blog
Display & Contextual Advertising
- Facebook Ad Images – Tips for Killer Creative, searchenginewatch.com
- How Instagram May Affect Facebook Ad Prices, ClickZ
Domaining
Email Marketing
- On Taking Email Marketing to the Next Level, contently.com
General Internet Marketing
Internet Marketing Industry
- Digital, Direct Marketing Jobs Outlook Improving Modestly, www.marketingprofs.com
- The Complete Guide To Finding and Hiring A Social Media Manager, www.biquitous.com
Other Items
- Sponsoring the Apache Foundation, Twitter Engineering
Reputation Management
- Vacation-rental agreement censors guests’ online reviews, seattletimes.nwsource.com
Social Media
- 11 Facebook Photo Ideas That Boost Engagement, www.blueglass.com
- Facebook’s Timeline spells success for apps, news.cnet.com
- Facebook: Buying Stock In 3 Clicks, Business Insider
- How airlines use Twitter – March 2012 [INFOGRAPHIC], Tnooz
- How Much Should Your Company Pay For Social Media?, www.mackcollier.com
- Is the new Google+ redesign working?, www.christopherspenn.com
- Writing and Humor on Pinterest: 5 Tips, socialfresh.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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