MarTech » Marketing management » Marketing Day: April 12, 2013

Marketing Day: April 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video […]

Matt McGee on April 12, 2013 at 4:00 pm | Reading time: 6 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement
It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe’s Digital Index team looked at 19.6 billion video […]
Political Ads On Vine? Yep, The Attacks Have Begun
It’s not just Hollywood that’s embracing advertising on Vine, the political machine is dipping its toes in the same water, and the six-second attack ads are already looping for eternity. Via the Wall Street Journal comes news that the National Republican Congressional Committee (NRCC) has posted an ad that accuses Democrat Elizabeth Colbert Busch (yes, […]
Facebook Home Arrives On Google Play
Ready to turn your phone into the Facebook Phone? Now you can, without having to buy a new device — as long as you own one of a short list of selected phones and download the Facebook Home app from Google Play. The app is listed here within Google Play and should work for at […]
Facebook Home App Due Out On Google Play “In The Next Few Hours”
Anxious to turn your phone into a Facebook Home device? The app, which was due out today, still hasn’t hit Google Play. But it’s coming, Facebook reassures. NOTE: IT’S NOW LIVE, SEE Facebook Home Arrives On Google Play The Facebook Home site lists it as available for download, pointing here at the Google Play app store. […]
A Marketer’s Guide To User ID Targeting – Part 1: Understanding Apple’s IDFA
Mobile is one of the fastest growing mediums of our time. It seems every day some new technology or new development is being brought to market. With so much going on in such a short time frame, key developments are sometimes glazed over and often not fully understood. This is the case with Apple’s move […]
Winning With Demand Generation & Marketing Automation
Most companies don’t get value out of marketing automation. One way to win, though, is to get started on the best foot possible. This is the first in a short series on Winning with Demand Generation – the art and science of creating lead flow for sales – and Marketing Automation – the technology supporting […]
Twitter Acquires We Are Hunted, Should Open New Marketing Doors For Artists
The music discovery service We Are Hunted has announced that it’s joining Twitter. The news hit almost at the same moment that American Idol host Ryan Seacrest tweeted about “playing with @twitter’s new music app.” Together, those two items should open new marketing opportunities for artists to be found and connect with fans on Twitter. […]
Digg Does The Google Reader Survey That Google Should’ve Done
It’s ironic that the best survey of Google Reader users that’s probably ever been done is being done by Digg. About a month after announcing its plans to build an RSS reader and asking Google Readers to help out by taking a survey, Digg has started sharing some of the survey results. Digg says it’s […]