Marketing Day: April 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement
  It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe’s Digital Index team looked at 19.6 billion video […]
• Political Ads On Vine? Yep, The Attacks Have Begun
  It’s not just Hollywood that’s embracing advertising on Vine, the political machine is dipping its toes in the same water, and the six-second attack ads are already looping for eternity. Via the Wall Street Journal comes news that the National Republican Congressional Committee (NRCC) has posted an ad that accuses Democrat Elizabeth Colbert Busch (yes, […]
• Facebook Home Arrives On Google Play
  Ready to turn your phone into the Facebook Phone? Now you can, without having to buy a new device — as long as you own one of a short list of selected phones and download the Facebook Home app from Google Play. The app is listed here within Google Play and should work for at […]
• Facebook Home App Due Out On Google Play “In The Next Few Hours”
  Anxious to turn your phone into a Facebook Home device? The app, which was due out today, still hasn’t hit Google Play. But it’s coming, Facebook reassures. NOTE: IT’S NOW LIVE, SEE Facebook Home Arrives On Google Play The Facebook Home site lists it as available for download, pointing here at the Google Play app store. […]
• A Marketer’s Guide To User ID Targeting – Part 1: Understanding Apple’s IDFA
  Mobile is one of the fastest growing mediums of our time. It seems every day some new technology or new development is being brought to market. With so much going on in such a short time frame, key developments are sometimes glazed over and often not fully understood. This is the case with Apple’s move […]
• Winning With Demand Generation & Marketing Automation
  Most companies don’t get value out of marketing automation. One way to win, though, is to get started on the best foot possible. This is the first in a short series on Winning with Demand Generation – the art and science of creating lead flow for sales – and Marketing Automation – the technology supporting […]
• Twitter Acquires We Are Hunted, Should Open New Marketing Doors For Artists
  The music discovery service We Are Hunted has announced that it’s joining Twitter. The news hit almost at the same moment that American Idol host Ryan Seacrest tweeted about “playing with @twitter’s new music app.” Together, those two items should open new marketing opportunities for artists to be found and connect with fans on Twitter. […]
• Digg Does The Google Reader Survey That Google Should’ve Done
  It’s ironic that the best survey of Google Reader users that’s probably ever been done is being done by Digg. About a month after announcing its plans to build an RSS reader and asking Google Readers to help out by taking a survey, Digg has started sharing some of the survey results. Digg says it’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Bing Feature Lets Users Pin Images To Pinterest Straight From Image Search Page
• Yandex Takes Exception To Search Malware Study
• Search In Pics: Kangaroo At Google, The Mattphone, & Google Claw Crane Game
• From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset
• Google (Finally) Gives EU A Formal Settlement Proposal As UK Mapping Rival Files Anti-Competitive Suit
• Google Consolidates Ad Preferences Managers, Now Called Google Ads Settings

Online Marketing News From Around The Web:

Analytics

• Step by step Universal Analytics tutorial for bloggers: track behavior not pageviews, padicode.com
• The Mobile Search Analytics Report: Our Custom Report For Mobile Search Tracking In Google Analytics, Cypress North
• Universal Analytics: Switching to the Next Version of Google Analytics, KISS Metrics

Blogs & Blogging

• 12 Types of Blog Posts You Need to Stop Writing, www.blogworld.com
• Check your security settings: Brute force attacks against WordPress and Joomla sites have tripled, The Next Web

Business Issues

• Accel Raises Its Voice, Hires Yelp Marketing Guru Ichinose, www.pehub.com
• As Small Businesses Become Tech Savvy, They Could Earn Big Ad Revenue For Facebook, TechCrunch
• Google Just Bought Behavio, Business Insider
• Growing the C-Suite – On leadership and titles in Startups, open.bufferapp.com
• Sina Weibo expands to Thailand, www.zdnet.com
• Twitter Tests Music App With Celebrities, Wide Launch Next Week, All Things D

Content Marketing

• Using Customer Surveys to Define Your Content Marketing Efforts, Distilled

Conversion Optimization

• 7 Key Design Tips for High-Converting Landing Pages [+ Free Templates], HubSpot

Copywriting, Design & Usability

• 6 useful tools for color Inspiration, www.designer-daily.com

Domaining

• 26 end user domain sales, Domain Name Wire
• Demand Media passes a new TLD Initial Evaluation, Domain Name Wire

Email Marketing

• Email Marketing: Only 21% of marketers integrating mobile with email, MarketingSherpa
• How to write marketing emails that don’t suck, nathanbarry.com

General Internet Marketing

• How To Start Marketing Your Business (A 3-Month Plan), Small Business Search Marketing

Mobile/Local Marketing

• A tap on a smartphone can produce local deal results, Internet Retailer

Other Items

• 4 reasons Google Reader’s death signals the rebirth of RSS, VentureBeat
• Every character counts: Google secures new URL shortener domain, YT.be, thenextweb.com

Social Media

• Trends in 160+ locations, Twitter Blog
• 5 Facebook Fan Page Problems and How to Fix Them, socialmouths.com
• Chat Heads come to Facebook Messenger for Android, The Verge
• Facebook tests new look for mobile permissions process, Inside Facebook
• How To Brand Yourself As An Expert And Get More Business On Quora , www.convertwithcontent.com
• Social scoring: Has Klout lost its clout?, www.theglobeandmail.com
• The 3% Rule: Why Social Media is No Good for Reaching 97% of Your Audience, Social Media Today
• The Secrets Behind Four Successful Instagram Contests, www.blueglass.com
• What Do Brand Mascots Tweet About?, Digiday

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.