Marketing Day: April 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Google’s New “Rounded Number” Policy For Special Logos
  Reacting to criticism that it ran a logo honoring the 86th birthday of farm worker activist Cesar Chavez rather than Easter, Google has announced a new “rounded number” policy for when it will make logos for special events. Google is well known for the special “Doodles” or custom logos it creates to recognize birthdays, anniversaries […]
• Leak Reveals “Facebook Phone” Is More Than A Phone It’s Also Homescreen Strategy
  Android Police has obtained what appears to be lots of detail about what Facebook is going to announce on Thursday. There’s considerable technical information in the post. As rumored, Facebook is apparently announcing an HTC phone (“Myst”), which is being called mediocre in terms of its hardware specs. That phone offers a slightly modified version […]
• Twitter Relaunches Its Twitter For Business Site With More Content, New Video
  Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. The how-to content is separated for new or advanced business users, and case studies are organized by size of business and industry. And, of course, there’s […]
• 5 Ways Real-Time Bidding Differs From Direct Buys
  For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the same: you are placing your ads on a website somewhere. The process that a marketer must follow, however, to reach that end […]
• Blurring Online And Offline, Google Tests Same Day Delivery With “Shopping Express”
  By some measures, e-commerce is doing very well. This past year, US retail e-commerce hit $186.2 billion, according to comScore. The firm added that Q4 was the first $50 billion quarter, which was also the “ninth consecutive quarter of double-digit growth.” However, things are not all smiles and good cheer in e-commerce land. Relatively soon, sales […]
• All The News That’s Fit To Tweet
  The last few years has seen the rise of what are known as “acqhires,” where start-ups are bought for their talent and tech, rather than the product itself. The most recent and impressive example of this was the decision by Yahoo! to pay a rumoured $30 million to buy Summly, an app with less than […]
• Mobile App Targeting On Facebook Gets Smarter With OS & Wi-Fi Targeting
  Last year Facebook launched Mobile App Install Ads which give advertisers the ability to specifically promote application installs from those apps in the App Center. Last week two new features were released that gives advertisers the ability to target by specific OS version and also to target Wi-Fi connected devices. With these new changes, advertisers can spend […]
• EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads
  Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook’s $2.18 billion. In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and […]
• EMarketer: Yahoo Ad Revenue Is Growing, But Google Still Owns The Marketshare
  For the first time in several years, Yahoo saw their net US ad revenue grow in 2012, reaching $3.18 billion. eMarketer forecasts this upward swing to continue, with Yahoo’s net US ad revenues climbing to $3.28 billion by the end of the 2013. According to a report released by eMarketer, the forecasted 2013 numbers are […]
• Twitter’s April Fools Joke: Consonants-Only In Basic Service, Vowels Cost $5/Month
  While Google has spent all of Easter Sunday rolling out its April Fools’ Day jokes, Twitter is getting into the act tonight, too, with a gag that both harkens back to the original spelling of its name and will remind you of the Wheel of Fortune game show. Twitter’s joke is that it’s shifting to […]
• The “Who’s Getting Google Glass” List, Including Geordi La Forge & Mythbuster Adam Savage
  Want to know who will get early versions of Google Glass, Google’s forthcoming smart eyeglasses? There’s an awesome new list out with lots of names you’ll know. Last month, Google announced it would expand its “Explorer” program beyond developers and invited people to apply through submissions via Google+ or Twitter, with 8,000 openings up for […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How To Manage PPC Closely To A Budget
• How Common Are SEO Problems With Responsive Web Design?
• Mobile Growth Highlights Importance Of Comprehensive Local Strategy
• Bing Ads Redesigns Hub For Ad Manager Resources
• Bing’s April Fools’ Jokes Include A Slam On Google & A New SEO Tag
• Wolfram Alpha “Handwrites” Answers For April Fools’ Day
• Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More
• On Easter Google Honors The Life Of Cesar Chavez With Logo
• The Big List Of Google Easter Eggs

Online Marketing News From Around The Web:

Affiliate Marketing

• 2 Affiliate Promotion Case Studies, Practical E-Commerce
• Are You An Affiliate Marketing Super Hero?, www.missyward.com

Blogs & Blogging

• 11 Actionable Blogging Tips to Make Content Findable, Heidi Cohen
• Blogging Best Practices: Subheads Matter, www.v3im.com

Business Issues

• Apple apologizes to Chinese consumers over warranty confusion, Reuters
• Facebook Must Face Trademark Trial Over ‘Timeline’, Bloomberg
• No joke: Amazon hires Windows Phone vet Charlie Kindel for ‘something secret’, www.geekwire.com
• Twitter co-founder Biz Stone’s Jelly is a free, mobile-first product modeled after a jellyfish brain, thenextweb.com

Content Marketing

• 14 Questions for Choosing the Right Content Marketing Technology, contentmarketinginstitute.com
• 8 Timely Ideas To Help Boost Your April Content Marketing Strategy, www.cypressnorth.com
• Are You Practicing Random Acts of Content?, KISS Metrics
• No April Fool’s – Raising the Bar on Content Marketing Should Be Your Imperative in 2013, Online Marketing Blog
• The Marketing Value of YouTube, SEOmoz

Copywriting, Design & Usability

• Can Shock and Awe Copywriting Transform Your Marketing?, KISS Metrics
• What UI really is (and how UX confuses matters), feltpresence.com
• How to Write Copy Like Google, www.copyblogger.com

Display & Contextual Advertising

• How to Drive ROI with Facebook’s Custom and Lookalike Audiences, fbppc.com
• Get Real ROI on Facebook with Sponsored Stories [Case Study], www.searchinfluence.com
• What Some Facebook Ads Actually Get Right, PPC Hero

Domaining

• Outrageous and stupid numbers about new top level domains, Domain Name Wire
• Protecting Brands On Internet Will Cost, AdWeek

Email Marketing

• Invodo on 6 Tips to Launch Your First Email-Powered Video Campaign, www.silverpop.com
• Want Better Email Revenue? Send Late at Night, eMarketer
• Why You Need To Build An Email List, Search Engine Journal

General Internet Marketing

• The Client’s Guide to Internet Marketers, www.portent.com
• What Brands Can Learn From Google’s April Fools Day Pranks, HasOffers

Internet Marketing Industry

• The Beal Deal with Dharmesh Shah, Marketing Pilgrim

Mobile/Local Marketing

• For Ad Clicks, Tablets Outperform Smartphones, eMarketer

Other Items

• Announcing the New Feedly Mobile and Welcoming 3 Million Reader Refugees, blog.feedly.com
• LinkBench: A database benchmark for the social graph, www.facebook.com

Social Media

• Facebook Is Taking On Reddit’s “Ask Me Anything” Series, Buzzfeed
• How to Jumpstart Engagement on Twitter (Infographic), www.entrepreneur.com
• How to Know if You’re Spread Too Thin in Social Media, Convince and Convert
• It’s Time to Stop Thinking Like Marketers, www.scottmonty.com
• 14 Ways to Establish Brand Personality on Social Media, www.inboundmarketingagents.com
• 5 Tools to Research the Demographics of Your Twitter Followers, Small Business Trends
• Digg Has Grown 93% Over The Past 12 Months, Buzzfeed
• ESPN marks the start of baseball season with a new badge, aboutfoursquare.com
• How Pinterest Actually Pins User’s Interest on Pinboards, Search Engine People
• The 7 Deadly Sins of Social Media, www.timothy-carter.com
• Top Corporate Twitter Disasters, www.business2community.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.