Marketing Day: April 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Google’s New “Rounded Number” Policy For Special Logos Reacting to criticism that it ran a logo honoring the 86th birthday of farm worker activist Cesar Chavez rather than Easter, Google has […]

on April 1, 2013 at 5:01 pm | Reading time: 7 minutes
Chat with MarTechBot

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

  • Google’s New “Rounded Number” Policy For Special Logos
    Reacting to criticism that it ran a logo honoring the 86th birthday of farm worker activist Cesar Chavez rather than Easter, Google has announced a new “rounded number” policy for when it will make logos for special events. Google is well known for the special “Doodles” or custom logos it creates to recognize birthdays, anniversaries […]
  • Leak Reveals “Facebook Phone” Is More Than A Phone It’s Also Homescreen Strategy
    Android Police has obtained what appears to be lots of detail about what Facebook is going to announce on Thursday. There’s considerable technical information in the post. As rumored, Facebook is apparently announcing an HTC phone (“Myst”), which is being called mediocre in terms of its hardware specs. That phone offers a slightly modified version […]
  • Twitter Relaunches Its Twitter For Business Site With More Content, New Video
    Twitter has relaunched its Twitter For Business website with a new look, plus additional content that Twitter hopes will help businesses learn how to build a successful presence there. The how-to content is separated for new or advanced business users, and case studies are organized by size of business and industry. And, of course, there’s […]
  • 5 Ways Real-Time Bidding Differs From Direct Buys
    For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might seem a little unclear at first. After all, the ultimate result is the same: you are placing your ads on a website somewhere. The process that a marketer must follow, however, to reach that end […]
  • Blurring Online And Offline, Google Tests Same Day Delivery With “Shopping Express”
    By some measures, ecommerce is doing very well. This past year, US retail ecommerce hit $186.2 billion, according to comScore. The firm added that Q4 was the first $50 billion quarter, which was also the “ninth consecutive quarter of double-digit growth.” However, things are not all smiles and good cheer in ecommerce land. Relatively soon, sales […]
  • All The News That’s Fit To Tweet
    The last few years has seen the rise of what are known as “acqhires,” where start-ups are bought for their talent and tech, rather than the product itself. The most recent and impressive example of this was the decision by Yahoo! to pay a rumoured $30 million to buy Summly, an app with less than […]
  • Mobile App Targeting On Facebook Gets Smarter With OS & Wi-Fi Targeting
    Last year Facebook launched Mobile App Install Ads which give advertisers the ability to specifically promote application installs from those apps in the App Center. Last week two new features were released that gives advertisers the ability to target by specific OS version and also to target Wi-Fi connected devices. With these new changes, advertisers can spend […]
  • EMarketer: Google Takes Back Top Spot In 2012, Out-Selling Facebook In Digital Display Ads
    Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook’s $2.18 billion. In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and […]
  • EMarketer: Yahoo Ad Revenue Is Growing, But Google Still Owns The Marketshare
    For the first time in several years, Yahoo saw their net US ad revenue grow in 2012, reaching $3.18 billion. eMarketer forecasts this upward swing to continue, with Yahoo’s net US ad revenues climbing to $3.28 billion by the end of the 2013. According to a report released by eMarketer, the forecasted 2013 numbers are […]
  • Twitter’s April Fools Joke: Consonants-Only In Basic Service, Vowels Cost $5/Month
    While Google has spent all of Easter Sunday rolling out its April Fools’ Day jokes, Twitter is getting into the act tonight, too, with a gag that both harkens back to the original spelling of its name and will remind you of the Wheel of Fortune game show. Twitter’s joke is that it’s shifting to […]
  • The “Who’s Getting Google Glass” List, Including Geordi La Forge & Mythbuster Adam Savage
    Want to know who will get early versions of Google Glass, Google’s forthcoming smart eyeglasses? There’s an awesome new list out with lots of names you’ll know. Last month, Google announced it would expand its “Explorer” program beyond developers and invited people to apply through submissions via Google+ or Twitter, with 8,000 openings up for […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Social Media

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

Add MarTech to your Google News feed.    Google News

Related stories

New on MarTech

About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related topics

Marketing management

Fuel up with free marketing insights.

Topics

Our events

About

Follow us

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company is incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539.