Marketing Day: Apple iPhone 6, 6 Plus & Watch, YouTube’s Top Ten Ads & Ford Newsjacks #AppleLive
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: First Look: Apple Watch Puts Social Media On Your Wrist The Apple Watch, unveiled today in Cupertino will enable users to keep up with their social connections from their wrists. Apple’s […]
Amy Gesenhues on September 9, 2014 at 5:04 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- First Look: Apple Watch Puts Social Media On Your Wrist
The Apple Watch, unveiled today in Cupertino will enable users to keep up with their social connections from their wrists. Apple’s not the first to market with a socially enabled watch, but given the company’s history with hardware innovation we wouldn’t bet against them doing it as well or better than its main competition, the […] - YouTube’s Top 10 August Ads: Madden NFL Ranks #1, But Samsung’s The Brand To Beat
EA Sports’ “Madden NFL 15″ ad took the No. 1 spot on YouTube’s list of most watched ads in August, earning more than eight-million views. After capturing the No. 1 and No. 3 spots in July, Samsung’s ad for its Galaxy Alpha phone won the brand the No. 4 spot on the top ten list […] - Google Expands Product Ads Footprint With AdSense For Shopping
Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based product listing ads (PLAs) to third-party retail and commerce sites. Walmart.com is among the limited number of retail sites using AdSense for Shopping. The sponsored ads show related products along the left-hand side of the […] - @Ford Motor Company Takes A Newsjacking Bite Out Of #Applelive Event
Ford Motor Company is having some fun with today’s Apple news today with a real-time tweets. Not a bad idea when the eyes of the Internet are tuned to Cupertino for the unveiling of the iPhone 6 and Apple’s entry into the smart watch market. Sure, Apple has cutting edge technology. Ford’s response: “#WeGotThat2″ We’ve […] - Apple iPhone 6 and 6 Plus Announced, As Expected
The leaks appear to have been nearly 100 percent accurate. Early into the keynote, Apple came out of the gate quickly announcing the two highly anticipated handsets: the iPhone 6 (4.7 inches) and the iPhone 6 Plus (5.5 inches). Both phones are thinner than the existing iPhones and boast more pixel density and faster CPU performance. […] - Live Blog: Apple’s iPhone 6, iPhone 6 Plus & Apple Watch Event
As expected, Apple announced two new iPhones today, as well as a new digital payments system and smartwatch. Below, our live blog of its event, where the iPhone 6, iPhone 6 Plus, Apple Pay and the Apple Watch were revealed. You might find the live stream from Apple itself still available here. In addition, we’ll have […] - In The Marketing Industry’s Machine Age, Who Do You Trust?
Welcome to the new marketing machine age! Columnist Kendall Allen explains how human relationships are more important than ever, despite technology’s ascendance. - Rakuten To Buy Ebates For $1 Billion In Cash
Japan’s Rakuten Inc. has confirmed it will acquire San Francisco-based Ebates Inc. for roughly $1 billion in cash. The acquisition will bring 2.5 million new customers to Rakuten, which among other ventures, operates a retail marketplace site in the U.S, Rakuten Shopping. That site was previously known as Buy.com when the company purchased it in 2010. […] - 4 Profitable Promotions To Attract Holiday Shoppers
Offers get attention, but retailers must balance those offers with their need to make a profit. Contributor David Rekuc shares tips for successful holiday promotions. - Roughly 50 Million In U.S. Could Grab iPhone 6 Upgrades
Mobile analytics provider Localytics performed an analysis of global iPhone and iPad ownership in anticipation of today’s iPhone 6 announcements. The firm “examined over 100 million iPhone and iPad models” last month to generate its market-share pie charts. What Localytics found is that with 27 percent of iPhone ownership the iPhone 5 was the most common […] - Apple’s iWatch Could Usher In Wearables Era
If Apple doesn’t announce its smartwatch tomorrow observers will be shocked. Details remain scarce though there’s plenty of rumor and speculation about what the watch will look like and do. Among them, many believe it will be NFC-enabled and allow people to make payments with their watches. The cost of the Apple wearable device is […] - Stonyfield Enlists Super-Hot Hunks To Convince Women To #CheatOnGreek
The Groupe Danone-owned organic yogurt maker targets women who aren’t as fond of Greek yogurt as they think they should be.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Brings PLAs To Third-Party Sites Like Walmart.com
- The 2 Types Of Rich Media Your SEO Plan Can’t Ignore
- The Confusion Over Google’s Algorithm Updates & Refreshes
- Leo Tolstoy Google Logo Brings To Life The Author’s Classic Novels
- Google’s Current EU-Antitrust Settlement Appears Dead
Online Marketing News From Around The Web:
Affiliate Marketing
- How to Become an Affiliate Marketing Superhero, blog.getresponse.com
Analytics
- Demise of the Click? Store Visit Metrics Extended to Desktop Ads, screenwerk.com
- Why Brand Measurement Matters in a Programmatic World, adage.com
Blogs & Blogging
- Blogging makes marketers 13X more likely to get positive ROI, venturebeat.com
- How to Craft a Blog that Attracts Customers and Converts Like Crazy, www.problogger.net
- How To Get Your New Blog Ranked On Google In 24 Hours Or Less, www.johnchow.com
- How To Secure A WordPress Blog?, www.iblogzone.com
- Hypnotic Writing: 5 Effective Strategies To Put Your Reader In A Trance, www.problogger.net
Business Issues
- RetailMeNot, Inc. Appoints Eric Korman to Board of Directors, retailmenot.mediaroom.com
Content Marketing
- 2014 B2B Content Marketing Benchmarks, www.marketingprofs.com
- 5 Content Marketing Hacks Using Social Media Data, blog.visual.ly
- 5 Ways Listening to Community Data Can Expand Your Content Marketing Strategy, www.copyblogger.com
- A Step by Step Guide to Implementing a Content Marketing Strategy, www.mediavisioninteractive.com
- An Interview with Content Marketing Pro Heidi Cohen, marketingbees.com
- Anatomy of an Effective Content Calendar, www.verticalmeasures.com
- Content marketing and the difficulties of storytelling, econsultancy.com
- Creating Ridiculously Good Content the Ann Handley way, www.webinknow.com
- Feeding Your Audience The Real Thing: Nutritious Content, www.searchenginepeople.com
- How Three Brands Won Big with Content Promotion, relevance.com
- How to Overcome the Content Distribution Hurdle: Lessons from Someone Who Had No Idea What They Were Doing, blog.kissmetrics.com
- The 5 Step Voyage of Creating Awesome Content, www.problogger.net
- Why Anti-Buyer Personas are Essential to Content Marketing Success, www.thesaleslion.com
Conversion Optimization
- 5 Tricks to Turbocharge Your Website Conversions, www.searchenginejournal.com
- A Complete Recipe For Creating Compelling Calls To Action, www.firepolemarketing.com
- The 5 Techniques to Increase Your Conversion Rate, blog.bufferapp.com
- Tips for Creating a Dynamic Landing Page, apexassisting.com
- Using Social Proof to Increase Conversions, blog.crazyegg.com
Copywriting, Design & Usability
- 10 Characteristics Of A Bad User Experience, usabilitygeek.com
- Creating Stimulating Ad Copy: What it Takes to Get Results, www.covario.com
- Does responsive design negate the need for an app?, www.internetretailer.com
- Simplicity, It’s Complicated, uxmag.com
- This Writing GPS Helps You Create Ridiculously Good Content, www.marketingprofs.com
Domaining
- How Long Is It Going To Take For Apple To File a UDRP On AppleWatch.com, www.thedomains.com
- When it Comes to URLs, Does Size Matter?, www.seerinteractive.com
- iPhone6.com through iPhone28.com are registered, and Apple doesn’t own them, domainnamewire.com
E-Commerce
- A/B Testing the Untestable in Checkout, www.getelastic.com
- Going beyond omnichannel for creative customer experiences, sherpablog.marketingsherpa.com
- How a distributor increased online orders fivefold, www.internetretailer.com
- Why Alibaba’s IPO Could Ignite A Commerce Spending Spree, www.adexchanger.com
Email Marketing
- A new way to Benchmark your email marketing, www.emailmonday.com
- Guide to Email Marketing by Buffer, www.searchenginejournal.com
- How to Increase Your Email’s Chance of Getting to the Inbox, www.marketingtechblog.com
- Subscriber Engagement and Your Inbox Placement Rates, blog.returnpath.com
Mobile/Local Marketing
- 30 things I love on mobile websites, econsultancy.com
- AOL Adds Premium Mobile Unit To Programmatic Lineup, www.adexchanger.com
- Don’t Make These Four Common Mistakes on Mobile, www.usertesting.com
- Facebook Video Auto-play Driving Up Mobile Costs (How to Stop That), www.reelseo.com
- Mobile shopping officially trumps desktop, www.mobilecommercedaily.com
Reputation Management
- Managing Reputation When Everything Leaks, www.vocus.com
Social Media
- Facebook’s Value Tops $200 Billion on Mobile-Ad Optimism, Bloomberg
- 11 Social Media Marketing Facts and Statistics You Need to Know, www.jeffbullas.com
- 5 Crazy Ways Social Media is Changing Your Brain Right Now, www.mediabistro.com
- 75% of Twitter Users Purchase Products Online Each Month, www.mediabistro.com
- 81.9% of Social Shares Happen on Facebook (Twitter: 8.6%, Pinterest: 3%), www.mediabistro.com
- Decades of Facebook likes will explain how you became yourself, qz.com
- Facebook is Cracking Down Hard on These Types of Updates, lkrsocialmedia.com
- Facebook’s Biggest Weapon Against YouTube Is Its Algorithm, adage.com
- Getting Started with LinkedIn Ads, www.ppchero.com
- How to Create Effective Facebook Ad Reports for Clients, www.jonloomer.com
- How to Create Sharable Social Media Images: 3 Powerful Tools, www.socialmediaexaminer.com
- How To Get More Twitter Followers: 24 Effective Tips To Grow Your Following Fast, www.bloggingwizard.com
- How to Promote Products With Social Media: 4 Examples, www.socialmediaexaminer.com
- How to Run Facebook Ads: Five Things to Consider, www.seoinc.com
- How to Think Like a Local for Global Social Media Content Success, contentmarketinginstitute.com
- Pinterest’s Plan to Win Over Small Businesses, streetfightmag.com
- Three Instagram accounts every marketer and designer should follow, econsultancy.com
Video
- Action! How to Choose the Video Ad That’s Right for You, www.nanigans.com
- How to Add Closed Captions to Facebook Videos, www.reelseo.com
- Metrics to Watch for YouTube Marketing Success, www.highervisibility.com
- Most moms watch video on their smartphone. . . but what are they watching?, www.marketingpilgrim.com
- The shifting landscape of digital video consumption, digiday.com
- There’s More to Digital Video Marketing than YouTube, www.emarketer.com
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