Marketing Day: AOL Launches ONE, How To Do Blogger Outreach & Developing A Content Strategy

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Millennial Employment Effort Shows Job Applicants’ Reactions When It’s Suggested They Sell Drugs, Get Pregnant, Hotwire A Car
  The campaign for charity Circle aims to dispel stereotypes and help Millennials get a job.
• SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program
  Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge.
• AOL Launches ONE To Allow Advertisers To Manage And Measure Programmatic Across All Screens
  Existing point solutions will roll up into a unified programmatic platform while still giving advertisers access to third-party solutions.
• What Is Blogger Outreach & How Do I Do It?
  Bloggers and social media mavens are the dominant tastemakers these days. Columnist Tamar Weinberg explains how to approach and employ these key influencers in your marketing.
• Steps Toward Developing A Content Strategy
  Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing.
• Google Maps Shows Edward Snowden In The White House
  A sign that the whistleblower and President Obama are talking? No. Ironically, it’s likely due to a security failure with how Google monitors local listings.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Reports: EU To File Formal Antitrust Charges Against Google This Week
• Identify and Eliminate Your R.O.T. Content – April 23 Webcast
• Bing Ads Launches iOS Mobile App For iPhone And iPad
• Using Competitive Links To Inform Your SEO Strategy
• Real Marketing In SEO: Building Links For Your Audience
• Flickr Testing Improved Search Experience [PHOTOS]
• Yahoo Has Their Own Knowledge Graph, Not Without Their Own Embarrassing Issues
• When Was The First Mail Delivered Via The Pony Express? Google Logo Game Lets You Ride Your Way To The Answer

Online Marketing News From Around The Web:

Analytics

• Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist), www.marketingprofs.com
• Are Attention Metrics the Future?, adage.com
• Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics, www.marketingprofs.com

Blogs & Blogging

• 15 Places You Should Be Sharing Your Blog Posts, www.searchenginejournal.com
• How to Hack Your Efficiency with an Agile Blog Planning Process, www.convinceandconvert.com

Business Issues

• Apple Buys Israeli Camera-Technology Company LinX, www.wsj.com
• Google has patented the ability to control a robot army, qz.com
• Skype For Business Begins Rolling Out Publicly Today, techcrunch.com

Content Marketing

• 35+ Research Tools to Take Your Content Ideas Further, blog.bufferapp.com
• 4 Steps to Manage Your Content Workflow, www.searchenginejournal.com
• Inside ANZ’s Awesome Finance Content Marketing, contently.com
• Is There a Future in Content Marketing?, www.cmswire.com
• Mediacorp Unveils New Unit for Native Advertising to Deliver Better Content, www.martechadvisor.com
• Turn User-Generated Content Into Undeniable, Glorious Connections, contentmarketinginstitute.com
• Why We Removed Webinars From Our Content Strategy, pushingsocial.com

Conversion Optimization

• Boost Online Lead Gen With These 4 Secrets, www.convinceandconvert.com
• Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?, www.jeffbullas.com

Copywriting, Design & Usability

• How Difficult Is It to Design User Experience?, usabilitygeek.com
• How to Create a Website that Builds Credibility and Makes it Easy to Sell Your Services, blogs.constantcontact.com
• How to Succeed as an Experience Designer in Advertising Agencies, uxmag.com
• Top 10 Giant Site Audit FAILs, www.sempdx.org

Domaining

• The Domain Name Explosion: What Do Internet Users Think?, www.emarketer.com

Ecommerce

• eBay hires Home Depot’s former ecommerce chief, www.internetretailer.com
• eBay VERO Process: An Explanation for Rights Holders, www.dnaresponse.com
• Etsy Vendors to Get a Piece of IPO, www.wsj.com
• Groupon Re-thinks Its Ambitious SMB Platform, blog.biakelsey.com
• Inbound Lead Generation: eCommerce Marketing’s Missing Link, moz.com
• Prime numbers: Amazon keeps adding products and services, www.internetretailer.com
• Thought Catalog tiptoes into commerce, digiday.com
• What Do Shoppers Want from Loyalty Programs?, www.emarketer.com

Email Marketing

• 5 Ways to Welcome Email Subscribers Into Your Program, blog.returnpath.com
• How We Send Big Campaigns Fast, blog.mailchimp.com
• How You Can Cope With Email Overload, www.cmswire.com

General Internet Marketing

• 4 Steps to Creating a Killer Marketing Plan Today, smallbiztrends.com
• New Inernet Marketing Agency? Ask These Questions First, www.goinflow.com
• The Dos and Don’ts of Marketing Warfare, www.verticalresponse.com
• The Single Most Important Reason Why You Should Start a Podcast, www.copyblogger.com

Internet Marketing Industry

• ClickTale to Expand North American Footprint with West Coast Headquarters, www.clicktale.com
• Coull In-App SDK Gives Every App Publisher in the World Access to Video Advertising, www.prnewswire.com
• hybris and Portaltech Reply to Build Specialised Omni-Channel Customer Engagement and Commerce Solution, www.hybris.com
• Liveclicker Announces Record Growth as Leading Brands Choose RealTime Email, www.prweb.com
• Synthesio and Marketo Announce Strategic Integration With Synthesio’s Global Social Intelligence Platform, money.cnn.com

MarTech

• 3 Ways Marketing Automation Boosts Business Efficiency, www.cmswire.com
• 7 Pieces of Tech That Will Make You More Productive, contently.com
• CMOs are ‘some of the most impressive execs in the history of business’, venturebeat.com
• Movable Ink’s Vivek Sharma Shares Marketing Tech Tips, blog.movableink.com

Mobile/Local Marketing

• 5 Ways You’re Doing Mobile Wrong, streetfightmag.com
• Forget Mobile: Location is the New Category for Marketers, streetfightmag.com
• Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting, www.adweek.com
• Google Play’s New Program “Designed For Families” Will Highlight Pre-Approved, Kid-Safe Apps, techcrunch.com
• Mobile ticketing transaction volume to double by 2019, www.mobilecommercedaily.com
• Putting Mobile Back End As A Service Into Practice, www.smashingmagazine.com
• Second screen is where content creators will succeed or fail, www.mobilemarketer.com
• The World Wide Web In Your Messenger, blog.kik.com
• These 3-D Mobile Ads Are Grabbing Brands’ Attention, www.adweek.com

Social Media

• 7 Takeaways From Social Media Marketing World 2015, www.socialmediaexaminer.com
• 91 Leading Social Networks Worldwide, www.practicalecommerce.com
• Game of Thrones is Back and Killing it on Twitter, www.socialbakers.com
• Hard Numbers for the Activity on Google Plus, www.stonetemple.com
• How McLaren Drove Buzz at #NYIAS, simplymeasured.com
• How to Optimize Your Facebook Content for Better Referral Traffic, simplymeasured.com
• Instagram carousel ads gain traction as social content marketing gets more visual, econsultancy.com
• Instagram Takes Another Step Toward Ecommerce, www.adweek.com
• Quick Tips for Perfecting Your Instagram Strategy, www.marketingprofs.com
• REPORT: Facebook Advertisers Warming Up to New Offerings, www.adweek.com
• Rise of the Social Geeks: the Evolution of Social Media Marketing, www.adknowledge.com
• Small Businesses Are So-So About Social, www.emarketer.com
• Snapchat Is No Longer Selling Brand Stories, Its Original Ad Unit, recode.net
• Social Insights on Top 40 Enterprise Innovators on Twitter, www.adweek.com
• Social Media Launches First Three US Presidential Candidates, www.webinknow.com
• TellUsYourStory Tumblr Reveals the Tone-Deaf Social Media Strategy Brands Use Way Too Much, contently.com
• The Most Creative Hashtag Campaigns of 2015 (so Far), simplymeasured.com
• The Sticking Point with Social Collaboration Tools, www.cmswire.com
• Twitter’s new home page: Can it help the social network appeal to non-tweeters?, www.slate.com
• What USA Today Sports learned covering the Final Four on Periscope and Snapchat, Nieman Journalism Lab
• What’s new on reddit: Announcing Upvoted Weekly, www.redditblog.com
• Where to Steal Ideas for Your Next Social Media Campaign, unbounce.com

Video

• Adobe Teams Up With Akamai To Tackle Video Ad Insertion Blips, adexchanger.com
• Inside Today.com’s original digital video strategy, digiday.com
• Navigate YouTube in 15 more languages, www.engadget.com