Marketing Day: Amazon Removes Flash, Bing’s Android Knowledge Graph API & A Social Media Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on August 20, 2015 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Microsoft “Embeds” 25 Online Influencers Into Epic #DoAnything YouTube Career Advice Video
Microsoft aims to keep its Surface tablet top of mind at a time when UK youth are pondering their future careers. - Adobe Flash Takes Another Hit As Amazon Moves To Eliminate All Flash-Based Ads
Starting September 1, Flash-based advertising will cease to exist on Amazon.com or the Amazon Advertising Platform. - Twitter’s Audience Platform Now Includes Off-Twitter Placements Of Video & Tweet Ads
Advertisers will be much more interested in the Audience Network with the new (and announced) ad types. - Bing Lures Android Developers With New Knowledge Graph API
Bing has announced a new Knowledge and Actions Graph API for Android developers. The objective is to get Android developers to deeply integrate Bing Knowledge Graph information. - Email Best Practice Pros: Lifescript Goes Heart-To-Heart
If you’re emailing to women, columnist Steve Dille has some lessons to share. Dille explains how Lifescript uses email to effectively compete in the increasingly crowded universe of online health resources. - 5 Steps To Finding Hidden Website Optimization Gems
When you’re trying to optimize your website, sometimes it’s hard to sift through all the ideas for boosting your conversion rate. Columnist Brian Massey discusses how to pin down the best approach. - Shopify Integrates AdRoll To Activate Retargeting Campaigns
The AdRoll For Shopify app enables retargeting without having to add code to store sites. - Nail B2B Authority Targeting: Psychographic Targeting Hot House
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes long game of B2B sales. - Optimise Your Marketing Organisation: Attend MarTech Europe.
More than 50 percent of marketing decision makers believe that organizations should have both a CMO and a Chief Marketing Technologist (CMT), according to a recent study. - Pew: Facebook Dominant But Flat, Instagram, Pinterest Have Doubled Users
Almost half (49 percent) of those 18 to 29 in the US are now users of messaging apps, according to new survey data from the Pew Research Center.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Confirms Three Mobile Text Ads Showing On Some Queries
- UK Regulator To Google: You Must De-Index Follow-Up Stories About Right To Be Forgotten Subjects
- The Early Impact Of Google Adding More Ads To Mobile SERPs
- 7 Key Questions To Unlock Growth Opportunities In Your SEO Audits
- Bing Beats Google “Now On Tap” To Android With New “Bing Snapshots”
- Google Officially Rolls Out New Blue-Colored Navigation Links To Replace Red Links
- Google: We Might Have A Problem With Index Count Reporting In Google Search Console
- Nail B2B Authority Targeting: Psychographic Targeting Hot House
- Optimise Your Marketing Organisation: Attend MarTech Europe.
Online Marketing News From Around The Web:
Affiliate Marketing
- Does Affiliate Marketing Have a Problem of Inner Circles?, www.amnavigator.com
Blogs & Blogging
- 100+ Quick Ways to Find Blog Post Inspiration, www.komarketingassociates.com
- How to Comply with FTC Guidelines, www.convinceandconvert.com
- Quick Guide: How to Choose a Name for Your New Blog, www.blogtyrant.com
- What I’ve learned from eight years of editing & blogging, econsultancy.com
- You Must Have These 10 Keys for Successful Lead Generation Blogging, pushingsocial.com
Business Issues
- Google Express Shutting Two California Delivery Hubs, recode.net
- Bigger Than a Numbers Story, officialblog.yelp.com
- Twitter shares fall below IPO price, www.businessinsider.com
Content Marketing
- 10 Priceless & Powerful Content Curation Tools, www.searchenginepeople.com
- 25 Inspiring & Actionable Content Marketing Tips, www.toprankblog.com
- 4 Benefits of Using an Instructional Designer For Content Marketing, 3qdigital.com
- Content Marketing: Let Hemingway Help, www.practicalecommerce.com
- Content’s specialized role in mobile and digital marketing, www.mobilecommercedaily.com
- How to Create Globally Competitive Content, www.convinceandconvert.com
- Scaling Content Marketing: How CSC Put the Content Hub to Work, contentmarketinginstitute.com
- Top Content Marketing Pet Peeves, www.verticalmeasures.com
Conversion Optimization
- 10 Ways to Convert More Customers Using Location, www.marketingprofs.com
- 3 Practical Ways to Optimize Your Web Forms For Maximum Conversion, www.usertesting.com
- Ask a CRO Expert: What Should I Be A/B Testing?, unbounce.com
- Landing Page Optimization – The Online Marketing Practice You Should Be Using, www.ducttapemarketing.com
Copywriting, Design & Usability
- How to Become an Exceptional Writer, www.copyblogger.com
- The Power of Persuasion: Utilizing Brain Science to Get Users to Act, blog.kissmetrics.com
E-Commerce
- Authors Group Seeks DOJ Probe of Amazon, www.wsj.com
- Fulfillment by Amazon Necessary for Marketplace Sellers?, www.practicalecommerce.com
- Is Amazon Mobile Ruining Your Conversion Rate?, www.marketingwords.com
- Study: Amazon fails to offer some top brands, www.retaildive.com
Email Marketing
- 5 Ways to Monetize Email Newsletters, smallbiztrends.com
- How Email Marketing Can Help With Recruiting, blog.movableink.com
- To Lightbox or not to Lightbox? One brand’s resounding answer, myemma.com
- Top 10 Tips Toward More Email ROI, blog.returnpath.com
- Want to Avoid the Trash Can? Tailored Emails Are a Must, www.emarketer.com
- What Pen Pal Letters Can Teach Us About Email Marketing, blogs.constantcontact.com
General Internet Marketing
- Four Quick Tips for Becoming an Expert Predictive Marketer, www.marketingprofs.com
- Six areas of Christmas marketing to focus on this summer, econsultancy.com
Internet Marketing Industry
- Introducing Bambu by Sprout Social, www.prnewswire.com
- Oracle Buys Maxymiser, www.oracle.com
- PostUp Welcomes LittleThings to Creating Traffic Revenue (CTR) Program, www.marketwired.com
MarTech
- More companies look to chief data officers to help lead data efforts, www.retaildive.com
- Only 9% of marketers have a complete, fully utilized martech stack, chiefmartec.com
- Strict Approval Processes Slow Down Tech Adoption, www.emarketer.com
Mobile/Local Marketing
- China smartphone sales fall for first time: Gartner, www.reuters.com
- Few marketers transcend mobile-first to revolutionize customer experience, www.mobilecommercedaily.com
- Google Brings Interactive Watch Faces And Built-In Google Translate Support To Android Wear, techcrunch.com
- Pros and Cons of Developing No-Server Mobile Apps, uxmag.com
- Take Your Mobile Adoption to the Next Level, www.cmswire.com
- Three points to consider when developing a mobile app strategy, econsultancy.com
- Three Reasons Why Paid Marketers Should Embrace the Mobile Revolution, www.distilled.net
- What A/B Testing Taught Us About App Store Optimization, www.smashingmagazine.com
- WhatsApp’s Web Client Adds iOS Support, techcrunch.com
Reputation Management
- Brandjacking: How to Prevent Trolls and Other Internet Pirates From Harming Your Brand, www.adweek.com
- Managing the Reputation of a Mega-Brand, www.stonetemple.com
- Retailers’ reputations suffer when email suffers a breach, www.internetretailer.com
Social Media
- 5 Creativity Boosts for CPG Brands on Social, blog.hootsuite.com
- An Early Look at Instagram Advertising Performance, medium.com
- Bubble Tea Shops Use Boosted Facebook Posts for Customer Acquisition, streetfightmag.com
- Deleting Underperforming Pins – Good Pinterest SEO Strategy?, blog.tailwindapp.com
- Get Real Results With Your Facebook Ad Creative, blog.adstage.io
- Is Instagram Becoming Saturated?, locowise.com
- Operation Reddit Shine Calls Out Reddit, Advertisers on Hate Speech, www.adweek.com
- Retailers can’t ignore social media’s 70% of active daily users, www.internetretailer.com
- The Admin’s Guide to Page Messaging, www.facebook.com
Video
- Complete Guide to YouTube Optimization: Everything You Need to Know, blog.bufferapp.com
- Essential Guide to Video Marketing: A Resource for Marketers, www.socialmediaexaminer.com
- Google is testing promoted video ads in search results, digiday.com
- State of Video Marketing in 2015, www.silverpop.com
- How Big Could Facebook’s Live Videos Be?, blog.newswhip.com
- Online retailers can ask “Do you want video with that?”, www.internetretailer.com
- Optimizing Your Facebook Native Videos, www.searchenginejournal.com
- This App Shoots VHS Quality Video That Bob Saget Would Be Proud Of, techcrunch.com
- TubeMogul and Teads Partner for Superior Programmatic Video Inventory in Europe and US, www.martechadvisor.com
- Use Storyboards to Create Killer Marketing Videos, smallbiztrends.com
- Video marketing: a must have in your content marketing mix, blog.impactana.com
- Why Vine Compilations are Taking Off on Facebook, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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