Marketing Day: Amazon Prime Day competitors, top 10 YouTube ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on July 11, 2016 at 4:00 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google adds cloud-based tools for online video programs with purchase of Anvato
Jul 11, 2016 by Barry Levine
The tech giant can now offer online video editing and other services as it competes with Amazon Web Services for large media companies. - Amazon Prime Day competitors: Walmart, eBay & more aim to win over online shoppers
Jul 11, 2016 by Amy Gesenhues
A number of e-commerce sites are gearing up to compete with Amazon on its biggest shopping day of the year. - Twitter, CBS discuss ad sales tied to Democratic, Republican convention live streams
Jul 11, 2016 by Tim Peterson
Twitter will be the only social network to live-stream CBS News’s coverage of the Democratic and Republican conventions. - The perfect local SEO landing page
Jul 11, 2016 by Marcus Miller
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. - Using automation to execute PPC strategy
Jul 11, 2016 by Jeff Baum
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology. - Top 10 YouTube ads in June: Nike takes the lead with more than 53M total views
Jul 11, 2016 by Amy Gesenhues
Taking the No. 1 and No. 5 spots, Nike won nearly half of the combined views earned by the top 10 most popular ads on YouTube last month. - 5 emails to re-engage your subscriber list
Jul 11, 2016 by Daniel Faggella
It’s not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates. - Finding the right brushstrokes for Facebook’s Canvas
Jul 11, 2016 by Giles Goodwin
Have you dipped into Facebook’s Canvas yet? If not, it may be time to give it a whirl. Columnist Giles Goodwin offers some pro tips on how you can make the most of the quick-loading, interactive ad format. - 5 ways to attract more talent — and more customers
Jul 11, 2016 by Chris Marentis
Looking for ways to appeal to Millennial customers (and attract Millennial talent)? Contributor Chris Marentis suggests that storytelling can be a helpful tool in marketing your business. - Report: Prime members in US will spend $75 billion on Amazon this year
Jul 11, 2016 by Greg Sterling
Prime members now constitute a majority of Amazon’s customer base. - Privacy Shield regulations to replace invalidated EU-US data transfer agreement
Jul 8, 2016 by Greg Sterling
New law expected to be formally ratified next week but may still face legal challenges from unhappy critics. - DOJ seeks to compel Facebook docs in case involving alleged tax dodge worth “billions”
Jul 8, 2016 by Greg Sterling
The government claims that the social site “significantly understated” the value of property transferred to its Irish subsidiary to avoid taxes.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google testing ratings percentage instead of yellow ratings stars in text ads
- 3 common mistakes made in do-it-yourself PPC
- 7 lessons to jump-start your digital marketing in Asia
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Tips for Effective Affiliate Recruitment on Social Media, www.amnavigator.com
Blogs & Blogging
- 27 Detailed Ways to Generate New Blog Post Ideas, sugarrae.com
- A Framework For Assessing The Impact Of Your Blog On Company Sales, www.searchenginepeople.com
Business Issues
- Exclusive: Why Microsoft is betting its future on AI, www.theverge.com
- Microsoft confirms Finnish site closure and job cuts, www.reuters.com
Content Marketing
- 7 Steps To Creating Great Content, www.socialbakers.com
- 8 Brilliant Content Marketing Innovations from the World’s Best Brands, contentmarketinginstitute.com
- A Content Marketing Audit: 12 Questions to Ask Your Content Team, authoritylabs.com
- How to Make Award Winning Creative Content – Part 1, www.distilled.net
- Is Content Marketing Really Worth It?, www.convinceandconvert.com
- Stop Making Content That Wastes My Time, www.socialmediaexplorer.com
- The State of Content Marketing Survey 2016, www.copypress.com
Conversion Optimization
- 3 Steps to Put Customer Acquisition on Autopilot, blog.kissmetrics.com
- 5 Surefire Consumer Psychology Tricks To Increase Conversions, www.searchenginepeople.com
- A Step-by-Step Approach to Building a Strong A/B Testing Hypothesis, vwo.com
- Progressive Profiling: A Cure for Poor Lead Quality and Form Friction, unbounce.com
Copywriting, Design & Usability
- 3 Tips and Tricks for Thriving and Winning in the Scrolling Economy, www.adweek.com
- App UIs Are All Starting To Look The Same. That’s Not A Bad Thing, www.fastcodesign.com
- Beyond Helvetica: Type is hot, digiday.com
- Everything I’ve learned about Lean UX: AMA with Jeff Gothelf, www.usertesting.com
Display & Contextual Advertising
- Why Your Visual Advertising is Failing: Display Advertising 101, smallbiztrends.com
Domaining
- .blog launch date and pricing revealed, domainincite.com
- All in All Trust in Domaining Looks Good, www.thedomains.com
E-Commerce
- 3 ways Amazon will up its Prime Day strategy this year, digiday.com
- 3 Ways to Boost the B2B Ecommerce Experience, multichannelmerchant.com
- Amazon Turns Its Alexa Virtual Assistant Into a Prime Day Personal Shopper, www.wsj.com
- Amazon’s Chinese counterfeit problem is getting worse, www.cnbc.com
- eBay acquires predictive analytics startup SalesPredict to boost its machine learning, venturebeat.com
- More than half of all Amazon customers are now also Prime subscribers, qz.com
- The pulse of Amazon Prime Day, www.internetretailer.com
- These 10 Things Are the Secret to Boosting Ecommerce Revenue, blog.crazyegg.com
- Wal-Mart says ShippingPass enrollment is moving at a fast clip, Internet Retailer
- Will click & collect be killed off by same-day delivery?, www.econsultancy.com
Email Marketing
- 10 Essential Steps to Create Engaging Content for Email Newsletter, www.martechadvisor.com
- Big Advertisers Move to Email, Lead Costs and Content Tips, movableink.com
- Email Marketers’ Top Areas of Focus in 2016, www.marketingprofs.com
- Seasonal Autoresponders, www.verticalresponse.com
- The Essential Guide to Email Marketing Automation, www.razorsocial.com
General Internet Marketing
- 7 Influencer Marketing Insights You Need to Know Today, www.jeffbullas.com
- A Marketer’s Guide to Pokemon Go, adage.com
- One Marketing Strategy Does Not Fit All: Why Yours Must Be Specific to Your Business, www.marketingprofs.com
Internet Marketing Industry
- Adelphic Partners With Dailymotion Exchange to Enable Mobile-First Premium Programmatic Video Ad, www.prnewswire.com
- Solgari launches Microsoft Dynamics CRM Online integration, www.realwire.com
MarTech
- Are Robots the Future of Customer Engagement?, www.socialmediaexplorer.com
- What marketers need to know now about AI, bots, messaging, and the future of mobile, www.tune.com
- Why chatbots will never completely replace humans, venturebeat.com
Mobile/Local Marketing
- Facebook: 43% of mobile gamers are parents, venturebeat.com
- Pew: 72% of U.S. Adults Access News on Mobile Devices, www.adweek.com
- Proximity Marketing: The Mobile Marketing Tactic that Could Boost Your Campaigns, www.tune.com
- The Real Benefit of Accelerated Mobile Pages, www.practicalecommerce.com
- Your mobile attention span is now so short you won’t finish this article, venturebeat.com
Social Media
- Deleted Tweet archive PostGhost shut down after Twitter cease and desist, TechCrunch
- 30 Facebook Tools for Businesses, www.practicalecommerce.com
- 6 Ways to Improve Your Facebook Ads, www.socialmediaexaminer.com
- Facebook Sued for $1B for Alleged Use of Medium for Terror, adage.com
- Facebook testing ability to let you buy event tickets directly from its site and apps, venturebeat.com
- How To Create Awesome, Eye Catching Instagram Content, www.internetmarketingninjas.com
- How to See Individual Repin Counts Rather than Aggregate Repins, blog.tailwindapp.com
- How to Survive The Social Media Jungle with Smart Content Curation, blog.crazyegg.com
- In Less Than a Week, Pokemon Go Has More Than 6 Million Mentions on Twitter, www.adweek.com
- One Weird Trick to Get More Facebook Likes for Free, www.wordstream.com
- Twitter Tells You When Brands Are Most Responsive, www.searchenginejournal.com
- What “Memories” Really Means for Snapchat and Marketers, simplymeasured.com
- Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses, www.adweek.com
Video
- 5 Data-driven Reasons to Embrace Online Video Marketing, www.reelseo.com
- 5 videos your company needs in 2016, myemma.com
- Facebook Clarifies Its Live Video Censorship Policy, www.martechadvisor.com
- How Online Video Can Help Brands Battle for Consumer Attention, www.adweek.com
- How to Easily Create Your Own Video Show, www.socialmediaexaminer.com
- New Challenge for Social Media: Policing Violent Live Videos, www.wsj.com
- The Essential Secret to Creating Powerful In-House Videos for Your Business, www.thesaleslion.com
- Why You Need An Animated Explainer Video For Your Business, www.jeffbullas.com
- YouTube Creator Blog: This week, youtubecreator.blogspot.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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