Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on December 6, 2018 at 4:02 pm | Reading time: 2 minutes
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Dec 6, 2018 by Robin Kurzer
What marketers can learn from the downsides of a record-breaking holiday sales weekend. - The new best practices for digital brand storytelling
Dec 6, 2018 by Julian Baring
People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations. - Amazon ad spend up 3.5X Thanksgiving week compared to pre-holiday ad investments
Dec 5, 2018 by Amy Gesenhues
Digital ad platform Kenshoo says clients spent 2.2 times as much on Amazon native ads during Cyber Monday compared to Prime Day.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Firefly adds mobile device-like targeting to ads on car rooftops
Dec 6, 2018 by Barry Levine
The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block. - Marketo announces new entry-level certification for marketers
Dec 6, 2018 by Barry Levine
The Certified Associate credential requires passing an online exam about such basic topics as marketing automation and email campaign management.
Online Marketing News From Around The Web:
- 2019 B2B Thought Leadership Impact Study, Edelman
- 4 Reasons Your Database is Hungover, Convince and Convert
- 7 segmentation tips to improve your email results, My Emma
- 7 Tips For Designing The Perfect Sponsored Instagram Story, MediaKix
- Data-Privacy Regulations: Marketing Symptom, Setback and Solution, CMS Wire
- Facebook’s 2018 Year In Review, Facebook Newsroom
- How I Grew My Shopify Store With Pinterest, Tail Wind Blog
- How to Improve Your Conversion Rate with a Great UX, Marketo
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories