Marketing Day: Account-Based Marketing, Content Marketing For Local Businesses & Mobile Ads Report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on June 8, 2015 at 5:00 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Pushing Place Tips, Facebook Offers Free Bluetooth Beacons To U.S. SMBs
Facebook is expanding its location-based program to reach walk-in consumers with marketing messages. - Home Improvement Store Creates Camera-Equipped Birdhouses That Tweet
It’s spring — a time for birdsong and DIY building projects. One retailer has combined these two trending topics for a Twitter campaign. - Account-Based Marketing: New Buzzword Or New Reality?
Is ABM all hype or the next big thing? Columnist Rachel Balik takes a look at the elements you need to start building an account-based marketing strategy. - How Busy Local Businesses Can Leverage Data & Technology For Content Marketing
Think you’re too busy or non-techie to adopt online marketing as a local small business? Contributor Chris Marentis suggests you build on a foundation of content marketing and use the technologies now at your fingertips. - 5 Keys To Improving Your A/B Tests
If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective marketing experiments. - Report: Mobile Ads Drove 80 Percent Increase In Store Visits Within 24 Hours
Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. - 13 Mobile Marketing Stats You Need To Know
Want to know the key mobile statistics that will help you become a better marketer? Columnist Aaron Strout digs into the numbers that matter. - Snapchat Displaces Google+ App From ComScore Top 15 Chart
On Friday comScore released its latest monthly smartphone data for the US. Over the past quarter the iPhone is the only major device that appears to have gained marketshare. - Survey: Few National Retailers Take Apple Pay Or Intend To This Year
Most retailers are notoriously conservative, even lethargic when it comes to adopting new technologies.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links
- Google Shopping Feed Spec Updates Announced
- Want To Speak @ SMX East? Here’s How
- Advanced Link Auditing & Best Practices For Acquiring Authoritative Links
- Google Testing Large Images In Mobile Search Results
- 4 Hidden Treasures In RLSA Campaigns
- Women’s World Cup Google Logo Marks Today’s FIFA Match-Up Between U.S. & Australia
- Tumblr’s New GIF Search Engine Takes The Pain Out Of Having To Use Actual Words
Online Marketing News From Around The Web:
Analytics
- Identify Leaks in Your Sales Funnel With Analytics, blog.crazyegg.com
- Why Your Marketing Team Needs a Quantitative Analyst, www.marketingprofs.com
Blogs & Blogging
- 5 Site Metrics to Use for Comparing Blog Performance, www.blogherald.com
- Don’t Hit Publish ’til You’ve Solved This Blogging Problem, www.blogtyrant.com
- Luring Clients Through Your Blogs, www.compukol.com
- Segment Your Blog Content to Drive More Leads and Sales, contentmarketinginstitute.com
Business Issues
- Apple finally puts female executives on stage, www.theverge.com
- Apple Said to Build High-Speed Network for Fast Content Delivery, Bloomberg
Content Marketing
- 13 Marketing Stars Show The Big Picture of Content Marketing Strategy, www.toprankblog.com
- 3 Tools Analyze Pinterest Impact on Your Content Marketing, www.internetmarketingninjas.com
- 5 Tips to Shape Up Your Content Marketing, www.cmswire.com
- B2B Content Marketing: Top Tactics, Goals, and Tools, www.marketingprofs.com
- Crucial Things Internet Marketers Need to Remember Part 3: Content Marketers, authoritylabs.com
- Easy Ways to Share Your Branded Content, www.searchenginejournal.com
- How SAP Used Subscribers to Fuel Content Marketing Success, contentmarketinginstitute.com
- Next Up For Podcasts: Programmatic Native Advertising, adexchanger.com
- The Psychology Behind Sharing Content, blog.raventools.com
Conversion Optimization
- 5 Effective Ways to Successfully Convert Prospects to Customers, www.martechadvisor.com
- 7 Infographics to Explode Landing Page Conversions, www.searchenginejournal.com
- How to Get Users to Embrace Your Offer (Without Resorting to Shady Marketing Techniques), blog.kissmetrics.com
- Smart Pricing Strategies for Generating Higher Conversions, www.marketingprofs.com
- Turn Your Website into a Lead Generation Machine, www.ducttapemarketing.com
Copywriting, Design & Usability
- 18 Tools for Writing Compelling Content, to Attract Customers, www.practicalecommerce.com
- A Primer on Writing Good Documentation, wptavern.com
- Designing For Animation, www.smashingmagazine.com
- The Challenges of Creating a Fluid Website Design, www.branded3.com
- How Website Design can Elevate User Experience and Site Visibility, www.martechadvisor.com
Domaining
- A Critical Moment for the Future of the Internet, www.huffingtonpost.com
- When Will The 2nd gTLD Round Open? ICANN Puts Out RFP For Study, www.thedomains.com
Ecommerce
- 4 Insanely Easy-To-Implement Features For Ecommerce Retailers, www.ppchero.com
- Leading jewelry e-retailer Blue Nile opens its first physical showroom, Internet Retailer
- Men’s Wearhouse names a new head of ecommerce, www.internetretailer.com
- Why focusing on negative reviews pays off for a retailer, www.internetretailer.com
- Why Retailers Should Offer Buy Online, Pick Up In-Store, www.emarketer.com
Email Marketing
- 5 Awesome Contextual Emails from UK Brands, blog.movableink.com
- 5 Tips To Get Higher Email Open Rates on Mobile, smallbiztrends.com
- 7 Essentials of Successful Email Nurture Campaigns, www.martechadvisor.com
- How to Prevent Email Fraud with DMARC, blog.returnpath.com
- Presidential Subject Lines: What Can We Learn?, blog.returnpath.com
General Internet Marketing
- Digital Marketing Is Underwhelming, New Survey Finds, www.cmswire.com
- Webinar: What Is “Phase 3” of SMB Digital Marketing?, screenwerk.com
- Which Form of Digital Advertising Is The Most Effective?, www.jeffbullas.com
- Which trends are changing the way marketers engage with global customers?, econsultancy.com
Internet Marketing Industry
- Bigcommerce appoints a CEO with IPO experience, www.internetretailer.com
- IAB Tech Lab Takes Over Management of “Open Video Viewability” Initiative, www.iab.net
MarTech
- 4 Important Facts About Data Management Platforms, www.martechadvisor.com
- Can Marketing Tech Adoption Catch Up to Data Adoption?, www.emarketer.com
- Why Marketing Automation Isn’t Enough, unbounce.com
Mobile/Local Marketing
- 42% of consumers have never shopped on mobile, www.mobilecommercedaily.com
- 5 Ways Mobile Is Improving the In-Store Shopping Experience, streetfightmag.com
- 50+ fascinating stats about mobile commerce in the UK: 2015, econsultancy.com
- Digital Investors Say ‘Show Me the Money’ on Mobile, www.emarketer.com
- Mobile is eating the world: chat apps are now platforms in their own right, qz.com
- Top Used Apps in America: Google, Whatsapp and More, blog.similarweb.com
Social Media
- 15 New Social Media Templates to Save You Even More Time, blog.bufferapp.com
- 3 Ways to Increase Sales Using Social Media, www.martechadvisor.com
- 33% who use social for customer service get no response, www.mobilecommercedaily.com
- Building security into buyable Pins, engineering.pinterest.com
- Facebook Extends Availability of Place Tips, www.adweek.com
- Get to Know Your Twitter Community with Twitter Audience Insights, blogs.constantcontact.com
- How Marketing Can Help Provide the Social Support Your Customers Need to Buy Your Products, www.silverpop.com
- How To Maximize Your Social Media Communications, heidicohen.com
- How to Use Google+ Collections for Business, www.socialmediaexaminer.com
- How TV Is Using Social to Drive Clicks and Viewers, www.convinceandconvert.com
- Looking to get more likes on Facebook?, www.razorsocial.com
- Pinterest Loses Partnership Chief Joanne Bradford, blogs.wsj.com
- Snapchat Uptake Varies Among Europe’s Teens, www.emarketer.com
- The Top 10 CPGs on Social, www.socialbakers.com
- The Worst Things You Can Call Yourself On LinkedIn, www.inc.com
- Why the “Buy It” pins aren’t a game-changer…yet, 3qdigital.com
Video
- Add value to your brand with video content, blog.bufferapp.com
- How to Create Video Thumbnails That Boost Views, www.socialmediaexaminer.com
- Report: Periscope, Meerkat Have Long Road Ahead of Them, www.adweek.com
- YouTube Video Ads: Top Strategies for Video Marketers, www.reelseo.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech