Marketing Day: LinkedIn Revenue Up, Merchant Sues Yelp & Pinterest Impacts E-Commerce

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Pinterest Referral Traffic Drives 67% Increase In Ecommerce Revenue Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in ecommerce revenue from Pinterest referral traffic […]

on August 1, 2014 at 4:00 pm | Reading time: 6 minutes
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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Study: Pinterest Referral Traffic Drives 67% Increase In Ecommerce Revenue
    Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in ecommerce revenue from Pinterest referral traffic between January and June of this year. In addition to lifting ecommerce numbers, Piqora reported referral traffic from Pinterest to its clients’ websites was up as well between January and June of this year, […]
  • Merchant Sues To Stop Yelp’s “Trustworthy” Review Claims
    A substantial number of local business owners are frustrated by (even resentful of) Yelp’s review filter. Now operating under the banner of “recommended reviews,” the algorithm’s purpose is to catch and segregate untrustworthy reviews or those that violate Yelp’s guidelines. Despite the company’s repeated efforts to explain and clarify the review filtering process, it remains […]
  • Facebook Goes Down; Back Online In Less Than An Hour
    It looks like Facebook is down. Many are reporting the outage on Twitter and other social networks. Even downforeveryoneorjustme.com confirms that Facebook is down. Facebook has been offline for about 5 minutes at this point. I expect it to go back online any second now. Here is a screen shot of what happens when you […]
  • Bank’s ‘Automated Thanking Machine’ Shocks Customers With Heartwarming Gifts
    Last December, Canada’s WestJet brought a Christmas Miracle to a planeload of its passengers. Before boarding, passengers answered questions and when they landed, they were presented with the item they wished for as a Christmas gift: everything from new underwear to a new flat screen TV. The video was viewed over 36 million times. TD […]
  • LinkedIn Posts $534 Million In Revenue For Q2 2014, Up Nearly 50% Over Last Year
    LinkedIn posted its 2014 Q2 revenue yesterday, earning $534 million for the quarter, a 47 percent increase over last year’s second quarter earnings. The professional networking site says it now has more than 300 million members. At $318 million, 60 percent of LinkedIn’s total revenue came from the US, while the remaining $216 million – […]
  • The Fundamental Checklist For Website Navigation Design and Architecture – Part 2
    An optimized website is easy to navigate. In fact, one of the main reasons that people switch to a competitor site is navigation difficulty. So I created this navigation checklist to help web professionals ensure that their site’s navigation system is effective for both humans and technology. In Part 1, I went over the following […]
  • Lifting The Veil On Audience Modeling: It’s Not Just Retargeting
    Over the past two years, I’ve been focused on applications of the remarketing toolset. Each time I have a conversation about my work, the response can be summarized by “Oh, you’re doing remarketing.” But I’m not remarketing. I’m building audiences. After the umpteenth conversation about how remarketing is a single form of audience-based advertising, I […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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