Marketing Day: Google+ Updates, Weird Al Wins The Internet & LinkedIn’s New Sponsored Content
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show […]
Amy Gesenhues on July 24, 2014 at 5:00 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air
Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-media cards on the right-hand side of the Hangout’s video player during the broadcast. If viewers click, […] - Report: Progressive Insurance Top Mobile Advertiser Of Q2
Mobile analytics provider Adomic released a Q2 mobile advertising report. It covers a range of metrics and issues; among them, top mobile advertisers, most used ad formats and a comparison of programmatic media buying online vs. in mobile. The top mobile advertiser in the US in Q2 was Progressive Insurance. Microsoft came in at number […] - Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers
To no one’s surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority — 92% — of that revenue total came from Facebook’s advertising juggernaut, an increase of 67% over the same quarter in 2013. In short […] - Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories
Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter […] - The Weird Al Yankovic Social Media Case Study
Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. […] - SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!
Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire […] - LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”
Today, LinkedIn launched a “dark” version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don’t get published to a company’s LinkedIn page, so advertisers can customize and test ad messaging and creatives to targeted audiences. LinkedIn isn’t the first social network to enable testing through posts that aren’t published […] - Does Mobile Advertising Work?
We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with the exception of a dip during World War […] - Turtle Wax Mines Social Media Gold With #Reflectie Contest
There aren’t many consumer products that inspire more adoration than cars. We love them, pamper them, polish them and show them off to our friends. There’s a reason the 1975 lyrics by Queen’s drummer Roger Taylor — “I’m in love with my car, gotta feel for my automobile” — tongue in cheek though they were, […] - 2 Questions That Will Make You A Statistically Significant Marketer
Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant. If you’re still reading, I’m about to put your career or business on the fast track to statistical […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!
- SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!
- It’s Time For Marketers To Attend To The Branding Benefits Of Search
- Yelp Trends Tool Reveals Ten Years Of Local Reviews Data
- Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times
- Paid Search Portfolios: The Good, The Bad & The Ugly
- Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage
- Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Exchange Now Accepting ALL Publishers, blog.bevomedia.com
Blogs & Blogging
- Reddit Live Is Official, Lets Anyone Create their Own Live Blog, thenextweb.com
- How I Write 8 Blog Posts a Week While Running 2 Companies, www.searchenginejournal.com
Business Issues
- Getty Images appoints Susan Smith Ellis as Chief Marketing Officer, press.gettyimages.com
Content Marketing
- 8 Social Media Tools to Get Your Content Buzzing Across Networks, www.komarketingassociates.com
- Content Marketing With Ebooks: Leads From Freebies, angelabooth.com
- Educate and Entertain With Real-Time Content, www.adviceinteractivegroup.com
- Play Ball: How Your Content Marketing Plan Should Load the Bases, contentmarketinginstitute.com
- What PR Experts Want Content Marketers To Know, www.goinflow.com
Conversion Optimization
Copywriting, Design & Usability
- 10 Insights on How to Attract More Traffic with Distinctive Writing, www.jeffbullas.com
- Copywriting for a New America, www.agencypost.com
Display & Contextual Advertising
- 20 Ways to Enhance your Display Advertising Campaigns, www.koozai.com
- With Display In Decline, Marketers Are Searching Elsewhere, www.adexchanger.com
Domaining
- Google registering “MusicKey” domain names for music subscription business?, domainnamewire.com
- Of The 9,025 .Voting Domains Registered Over 97% Registered To Co. With Ties To The Registry?, www.thedomains.com
- This Weeks New gTLD 1st Day Totals: .Voting 9,025; .Kaufen 4,325; Consulting 3,852; Media 3,438, www.thedomains.com
E-Commerce
- E-retailers improve key metrics in Q2, www.internetretailer.com
- Ecommerce Optimization: 6 Reasons Why Amazon Rocks, blog.crazyegg.com
Email Marketing
- Building an Email List, affiliatetip.com
- Mastering the Email Marketing Campaign, blog.optyn.com
- Writing the Perfect Customer Service Email [INFOGRAPHIC], blog.getresponse.com
General Internet Marketing
- Know & Understand Professional Digital Marketing Jargon, www.searchenginepeople.com
Internet Marketing Industry
- IgnitionOne Introduces a Major Analytics Enhancement to its Digital Marketing Suite, www.ignitionone.com
Mobile/Local Marketing
- Crosswise Is The New Cross-Screen Kid On The Block, Ad Exchanger
- Despite Time Spent, Mobile Sites Grab More Moola than Apps, www.emarketer.com
- Local Businesses Will See Reduced Check-ins As Foursquare’s App Drops Checking In Feature, www.thesempost.com
- National Advertisers Increase Local Ad Spending, www.dexmedia.com
- Vindico’s Mobile SDK Is Widely Released to Enhance Cross-Screen Campaigns, finance.yahoo.com
- When to use push notifications versus SMS messaging, www.mobilecommercedaily.com
Social Media
- 5 Ways to Find Leads and Customers on Twitter, www.socialmediaexaminer.com
- 8 Tweets That Generate Engagement [INFOGRAPHIC], www.mediabistro.com
- American Users Spend An Average Of 40 Minutes Per Day On Facebook, techcrunch.com
- Facebook Video Posts on SocialFlow!, www.socialflow.com
- How to Get Started With Social Media Marketing, www.socialmediaexaminer.com
- How to navigate the Facebook ad campaign maze, www.insidefacebook.com
- Instagram and Twitter May Pair Better Than We Thought, simplymeasured.com
- Interesting facts about brands that winning big on Twitter [Infographic], www.promodo.com
- Managing a Growing Social Media Team Using Analytics and Data, simplymeasured.com
- Retweeters: Why They’re Important To Your Twitter Marketing Efforts, www.socialbro.com
- Social Media Marketing for Lead Generation, www.ducttapemarketing.com
- This Is Why Nobody Sees Your Tweets, lkrsocialmedia.com
- This summer’s box office hit? Twitter, Official Twitter Blog
- Top the Charts! 5 Insights for How to Do Social PR, www.vocus.com
- What’s the Difference Between Pinterest and Instagram? And 9 More Instagram FAQs, blogs.constantcontact.com
- When an ad is not an ad on Facebook, digiday.com
- Why LinkedIn Could Be The De Facto B2B Data Platform, www.adexchanger.com
Video
- AOL Video Doubles NewFronts Haul, Names New Head of Sales, adage.com
- Applebee’s consistent, interactive video experience across screens drives sales lift, www.mobilecommercedaily.com
- How to Optimize YouTube Tags and Descriptions, www.reelseo.com
- Instagram Video: The Lovechild of YouTube, Vine, and Lil Jon, contently.com
- Video Marketing Tactics for the B2B Marketer, blog.visual.ly
- YouTube Nonprofit Program and How to Get Started, www.copypress.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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