Marketing Day: #AmazonWishList Tweets, Spotify PartyDrones & Kia Motors EVP Of Marketing
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Skyhook’s New Location Platform Delivers Context, Personalization Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help mobile developers and publishers use mobile-location more easily […]
Amy Gesenhues on September 24, 2014 at 5:05 pm | Reading time: 6 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Skyhook’s New Location Platform Delivers Context, Personalization
Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help mobile developers and publishers use mobile-location more easily and for a wider range of purposes. Skyhook built the original hybrid WiFi/GPS/cell-tower database that was used by Google and Apple for location before each developed their own derivative systems. […] - Spotify-Powered PartyDrone Flies Over Concert-Goers’ Heads And Plays Their Favorite Songs
A mobile phone service company tries to raise awareness by making music fans look up. - Amazon’s Twitter Ecommerce Integration Now Adds To Your Wish List With a #AmazonWishList Tweet
Amazon expanded its Twitter ecommerce integration today, giving users the ability to add to Amazon wish lists using the hashtag #AmazonWishList in a reply to a tweet. In May Amazon launched a variant of this feature that enabled customers to drop items they discovered on Twitter into their shopping carts — using #AmazonCart in replies. […] - Get To Know: Kia Motors EVP Of Sales & Marketing Michael Sprague
As the Executive Vice President of Sales and Marketing for Kia Motors America (KMA), Michael Sprague is the central point of contact for all sales and marketing activities. During his tenure, Sprague has managed all five of the brand’s influential Super bowl campaigns; oversaw 16 new vehicle launches; and, led the team that introduced the […] - 4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
Generous return policies may drive sales, but will they hurt your bottom line? Contributor Jordan Elkind gives recommendations on making promotional decisions. - How To Design A Shopping Cart Abandonment Email Campaign
Did you know that more than 1/3 of shopping cart abandonment emails lead to a purchase? Check out 5 tips for designing a cart retrieval email campaign that can help you recover lost sales. - Is That Display Ad Unviewable, Or Fraudulent? Consider The Intent
Contributor Rob Rasko explains how to distinguish between unviewable and fraudulent display ads.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Now Lets Travelers Know When Flight Prices Drop
- MapQuest’s New Commute App Helps Optimize Drive Times
- Enterprise Digital Analytics Platforms – New Market Intelligence Report
- Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
- Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
- The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
- How Social Campaign Audits Can Inform Your SEO
- EU Antitrust Endgame Looking More Murky, Risky For Google
Online Marketing News From Around The Web:
Analytics
- Do You Know Who Owns Analytics at Your Company?, blogs.hbr.org
Business Issues
- LinkedIn CEO Jeff Weiner on leadership, www.businessinsider.com
Content Marketing
- 6 Steps to Creating Blockbuster Content!, www.stateofdigital.com
- 9 Content Marketing Lessons from Brands, www.searchenginejournal.com
- How Brands Can Tap Internal Resources to Create Incredible Content, contently.com
- How to Create a Content Brainstorming Dashboard, smallbiztrends.com
- How to Stop Writing Disposable Content, www.adviceinteractivegroup.com
- Tell a Better Content Marketing Story, www.searchenginejournal.com
Conversion Optimization
- Why Conversion is Everyone’s Job!, www.ppchero.com
Copywriting, Design & Usability
- Applying Participatory Design To Mobile Testing, www.smashingmagazine.com
Display & Contextual Advertising
- Creating Great Display Campaigns, ppcchat.co
Domaining
- How Do You Reply to Foreign Language Inquiries?, www.domaininvesting.com
- Is Verisign’s .net in trouble?, domainincite.com
Ecommerce
- 4 Ways to Create Social Media Images, for Ecommerce, www.practicalecommerce.com
- 7 Little Things to Improve an Ecommerce Business, www.practicalecommerce.com
- Are These 5 Shopping Cart Mistakes Killing Your Sales?, blog.crazyegg.com
- Ecommerce holiday sales set for double-digit growth, www.internetretailer.com
- How these five ecommerce stores can improve their checkouts, econsultancy.com
- Is Your Ecommerce Website Mobile-Friendly?, www.techwyse.com
- Overstock.com purchases land for a new $100 million headquarters, www.internetretailer.com
- Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions, blog.kissmetrics.com
Email Marketing
- 4 Tools to Grow Your Email List Fast, www.jeffbullas.com
- Creating Loyal Customers through Impactful Email Programs, blog.returnpath.com
- How segmenting my email list improved subscriber engagement, www.probloggingsuccess.com
General Internet Marketing
- 3 Rules for Success from the Top 10 Marketers of 2014, www.convinceandconvert.com
- Top Takeaways From Ad Age CMO Strategy Summit, adage.com
Internet Marketing Industry
- Rakuten Marketing Drives the Omni Experience, marketing.rakuten.com
- SocialFlow Announces Enhanced Publisher Offering, www.socialflow.com
- Persado Launches Revolutionary ExactTarget App That Generates the Best Email Subject Lines, finance.yahoo.com
- Provenir Spins Off Kitewheel After Landmark Year, finance.yahoo.com
- Science Inc. Acquires Mobile Ad Network PlayHaven From Upsight, techcrunch.com
- Introducing Kiip Rewarded Video, blog.kiip.me
Mobile/Local Marketing
- 10 of the world’s best mobile commerce checkouts, econsultancy.com
- A mobile payment solution for small businesses, commercecentral.tumblr.com
- Big brands want ‘nothing to do with’ incentivized ads on mobile games, venturebeat.com
- How To Use Mobile To Build Trust, www.webpresence.tv
- It’s Time to Drive a Mobile-First Strategy for Brands, adage.com
- Majority of shoppers say no to mobile phones in the checkout line, www.marketingpilgrim.com
- Mobile POS still fails to deliver on line-busting promise, www.mobilecommercedaily.com
- Should Publishers Choose Mobile Apps Or Mobile Web?, www.adexchanger.com
- Steady Growth in the Forecast for Local Media Revenues, www.dexmedia.com
Social Media
- 5 Dead Simple Tips That Will Bring You Tons of Traffic from Twitter, www.blogherald.com
- 5 Questions Pinterest Marketers Should Ask, But Don’t, blog.tailwindapp.com
- 5 Things You Need to Know When Advertising on Facebook, blogs.constantcontact.com
- Four Ways to Measure the Impact of Social Media, www.socialmediaexaminer.com
- How Intel Added Over 175,000 to its Social Audience in Just One Month, simplymeasured.com
- How to blast your Twitter engagement rates through the roof, econsultancy.com
- How To Improve Your Content Based On 2.6 Billion Social Media Shares, heidicohen.com
- How to Use the New Twitter Analytics Dashboard, www.convinceandconvert.com
- Is your Facebook Strategy Successful? How to Evaluate It, www.razorsocial.com
- One Mistake You Don’t Want to Make When Running a Facebook Ad, blogs.constantcontact.com
- Six Easy Ways to Tap into Your Network on the Go, blog.linkedin.com
- Social Media Advertising: Which Platform is Right for Your Business?, www.wordstream.com
- Social Media Brings Sightseers to San Antonio, www.dmnews.com
- The Six Be-attitudes of Social Marketing, www.socialmediaexplorer.com
- Twitter Uses War Room to Coax Marketers Into Spending, adage.com
- Understanding Pinterest’s Advertising Potential: Comparing Outgoing traffic in 2013 and 2014, blog.similarweb.com
- Websites Are Wary of Facebook Tracking Software – WSJ, online.wsj.com
- When Facebook Trolls Attack: What Not to Do, allfacebook.com
Video
- 5 Quick Wins For Promoting Your Brand on YouTube, www.reelseo.com
- Digital Video Vital Signs: How Healthy Is Your Online Video Investment?, www.marketingprofs.com
- Enhance your YouTube Videos: Optimize your CTAs By Making Them Clickable, www.searchenginepeople.com
- The secret to BuzzFeed’s video success: Data, digiday.com
- Will Interactive Video Ads Convince Viewers to Pay Attention to Brand Messaging?, www.adweek.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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